Company Spotlight: Tu Me Turmeric Infused Sports Drink

June 9, 2015 No Comments » Add Consumer Insight
Company Spotlight: Tu Me Turmeric Infused Sports Drink

 

 
If you’ve never been to the tropical forests of South East Asia, don’t worry. We have. Many times. And, lucky for all you athletes, and health conscious folks, we’ve brought back the ancient healing herb turmeric to develop our main ingredient in Tu Me waters: TurmericXtract.

Turmeric grows wild in the forests of South and Southeast Asia, and it’s one of the key ingredients in many native dishes. It has been used for thousands of years as an herbal remedy, primarily for its anti-inflammatory properties, is rich in vitamins, Antioxidants, and Phyto-Nutrients. The golden herb infused in all Tu Me beverages, is now being recognized in the Western world for its magical properties, more and more research is discovering the significant health benefits of this golden herb.

 

 

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About the company
The old adage “necessity is the Mother of invention” is appropriately applied to the birth of Tu Me Turmeric Infused water.  What drove us to start Tu Me, falls back on our innate desire to help others, and we did not have to go very far to reach out to those in need.   Having grown-up in South East Asia, Nasir was familiar with the practice of incorporating healing herbs into his daily routine—be it the amazing curry dishes that his mother would lovingly prepare daily, or the homemade turmeric paste she would apply to his boyhood cuts and scrapes.  The recollection of this tradition shed illumination when his daughter complained of exercise-induced inflammation.  His daughter Shaina had a passion for sports and was a collegiate and professional basketball player. But all the playing took a toll on her body and she was not happy that in order to ease her pain and stiffness she had to rely on conventional non-steroidal anti-inflammatory drugs, which cause irritation to the stomach as well as possibly causing other harmful effects to her body.<

 

 

So we thought, why can’t there be an easier, low-calorie way to get turmeric’s known healing powers into your daily diet?  It came to us- turmeric infused water!  We began experimenting with ways to eliminate the bitter taste of of turmeric and establish curcumin potency. Hundreds of gallons later, we took their recipe to, and joined forces with a world-renown food chemist and arrived at the cutting edge formulation of Tu Me Water.

 

 

Company: Tu Me
Brand:  Turmeric Infused Sports Drink
Slogan:  The Only Turmeric Infused Sports Drink
Origin:  US
Category:  Sports Drink
Packaging:  500ml
Claims:  Trumeric helps rebuild and recover, fruit flavors, premium hydration
Variants:  View product range here
Price:  $32.00 per 12-pack
Where to Buy:  US, Buy Online
Website: http://drinktume.com/

 

 

 

 

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