Company Spotlight: FITLOSOPHY Redefines Integrating Fitness Into Daily Life

September 30, 2015 No Comments » Add Consumer Insight
Company Spotlight:  FITLOSOPHY Redefines Integrating Fitness Into Daily Life


Innovative Lifestyle Company Is Dedicated To Helping Others Live Life Fit


fitlosophy, Inc. (, a lifestyle company and creator of the fitbook series of fitness and nutrition journals, seeks to provide people of all ages with the tools necessary to seamlessly integrate fitness into their lives. The mission of fitlosophy is to inspire people to live a healthy, active lifestyle by motivating and supporting them with innovative products. These products seek to change the shape of our world - literally.


Founded in 2008, fitlosophy is widely recognized for the company’s flagship product, the fitbook. The fitbook is a 12-week fitness and nutrition journal for the serious goal-setter to put pen to paper to track progress and reach goals. The brand’s roster also includes other pioneering products, such as the fitfuser water bottle to sweeten your h2O, the dietitian-approved fitportions on-the-go portion plate, digital food scale, fitstep pedometer and more.


Based out of Orange County, fitlosophy was founded in 2008 and is a certified woman-owned business. The company’s mantra that they aim to inspire in their fitbookers is to live life fit. For more information about fitlosophy and the company’s complete line of goal-setting products and programs, please visit