After selling more than 100 million cups of its signature brew, convenient, pre-made version now available at Whole Foods stores nationwide
SEATTLE, Sept. 6, 2017 /PRNewswire/ -- Bulletproof 360, Inc., creators of Bulletproof ® coffee and other high-performance food and nutrition products, announced today the largest product launch in company history with the release of Bulletproof Coffee Cold Brew. The new grab-and-go version of the signature coffee is available in four flavors and made with Bulletproof coffee beans, Brain Octane® oil and grass-fed butter, delivering a convenient and delicious coffee drink with the same benefits Bulletproof fans have come to love, including sustained energy and mental focus, all without sugar or chemicals.
To date, more than 100 million cups of the brand's original recipe for Bulletproof Coffee have been consumed by people all over the country. The new on-the-go version provides sustainable energy from high quality fats rather than sugar, allowing people to boost their performance anywhere – from the gym, to carpool duty or in the boardroom. Bulletproof Coffee Cold Brew is the newest innovation from the company that will allow people to conveniently take steps toward achieving their goals and unleashing their full potential.
After years of research, development and testing, Bulletproof Coffee Cold Brew is currently rolling out at Whole Foods locations nationwide this month and can also be ordered online at bulletproof.com.
Bulletproof Coffee Cold Brew Details:
- Key ingredients include cold brew coffee made with Bulletproof beans, Brain Octane oil (a powerful energy source extracted from the most potent part of the coconut), and grass-fed butter
- Made with Bulletproof clean coffee beans that are certified to be free of 27 toxins
- Available in four flavors – Original, Vanilla, Mocha, Original + Collagen Protein (13g of protein)
- Sugar-free and no refrigeration required
- Nutrition facts:
- Original: 140 calories, 0g sugar
- Vanilla: 190 calories, 0g sugar
- Mocha: 220 calories, 0g sugar
- Original + Collagen Protein: 230 calories, 0g sugar, 13g protein
"It is with great happiness and genuine excitement that we announce the release of Bulletproof Coffee Cold Brew," said Dave Asprey, CEO and founder of Bulletproof. "When you don't have time to spare but want to take a step towards a sharper, stronger self, this new ready-to-drink cold brew version offers the same results as Bulletproof coffee in a pre-made, ready to enjoy beverage."
This announcement comes on the heels of $19 million in Series B funding led by CAVU Venture Partners and Trinity Ventures that closed in May 2017.
About Bulletproof 360, Inc.
Founded by biohacker, bestselling author, and Bulletproof coffee creator Dave Asprey, Bulletproof 360 is dedicated to providing the world with groundbreaking, science-based information, techniques, tools and products to help people perform better, increase focus, enhance energy, and live longer. Resources include #1 ranked podcast Bulletproof Radio, the New York Times bestselling books THE BULLETPROOF DIET and HEAD STRONG, documentary feature film MOLDY, The Bulletproof Executive blog, and more. Twitter: @bpnutrition Instagram:@bulletproofcoffee https://www.bulletproof.com/