- Brand releases limited first batch of new SNICKERS® Peanut Brownie -
NEWARK, N.J., July 9, 2020 /PRNewswire/ -- Today, SNICKERS® has unveiled the brand's biggest innovation to date, combining two beloved treats – SNICKERS bars and brownies – to create SNICKERS® Peanut Brownie. The new SNICKERS Peanut Brownie features two individual squares, coated in the classic SNICKERS chocolate, with a luscious layer of caramel and a chewy peanut-brownie filling.
SNICKERS Peanut Brownie will launch in January 2021, but first, SNICKERS is offering fans the exclusive chance to get their hands on the limited first batch this summer. Fans can visit SNICKERSBrownie.com and follow the countdown to claim a free box of the new SNICKERS Peanut Brownie bars. Once the countdown clock hits zero, 1,000 boxes will be available, while supplies last. Fans who are quick enough to claim a box will get a taste of the exclusive first batch when it ships this September.
"SNICKERS and brownies are two of America's favorite treats, and we know people love both for the deliciousness and comfort that they bring. So, what could be better than putting them together?" said Josh Olken, Brand Director, SNICKERS. "We're excited to release our exclusive first batch of SNICKERS Peanut Brownie for our biggest fans to taste. It's sure to be a delicious treat that brings the ultimate satisfaction."
SNICKERS Peanut Brownie will be available nationwide beginning January 2021 in Single (1.2 ounces), Share (2.4 ounces) and Sharing Stand Up Pouch (6.61 ounces) sizes. And for even more to look forward to, SNICKERS Peanut Brownie Ice Cream Bars will also be available beginning early next year.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With more than $35 billion in sales, we produce some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, IAMS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world's pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™.