Candy Spotlight: Nestle Limited Edition Yorkie Peanut Bar

October 16, 2014 No Comments » Add Consumer Insight
Candy Spotlight: Nestle Limited Edition Yorkie Peanut Bar

 

 

Nestlé Confectionery chocolate brand Yorkie has announced the launch of a new limited edition – Yorkie Peanut.

The much-loved chunky chocolate bar has been crammed with roasted peanuts, creating a limited edition bar set to appeal to the brand’s target audience of 25-34 year old men. The new bar will be available from 13th October and has an RRP 60p.

Nestlé UK spokesperson James Maxton says: “The Yorkie brand has been experiencing fantastic growth delivering a 36% value sales increase in both 2012 and 2013. This not only makes Yorkie the fastest growing hunger brand in the UK but also the only hunger brand to grow in value sales and share consistently over the last 3 years, thus making it a key brand for retailers to support and stock up on.”

 

 

 

Company: Nestle
Brand: Yorkie
Origin: UK
Category: Confectionary
Packaging: Bar
Claims: Limited Edition
Price:  RRP 60p
Where to Buy: Coming Soon
Website: nestle.co.uk

 

 

 

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