Candy Spotlight: Get Out Your Holiday Lights Because Hershey’s Holiday Lineup Is Here

September 15, 2020
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Candy Spotlight: Get Out Your Holiday Lights Because Hershey’s Holiday Lineup Is Here


HERSHEY'S, REESE'S, KIT KAT® and ICE BREAKERS brands get a festive makeover with new treats for the holidays


HERSHEY, Pa., Sept. 15, 2020 /PRNewswire/ -- Hershey is spreading holiday cheer this year with new product innovations from HERSHEY'S, REESE'S, KIT KAT® and ICE BREAKERS brands featuring new flavors, unique shapes and even chocolate bars you can play with! Introducing HERSHEY'S KISSES Sugar Cookie candy, HERSHEY'S Milk Chocolate Build-A-Santa, HERSHEY'S Cookies 'N' Creme Build-A-Snowman, REESE'S Peanut Butter Nutcrackers, REESE'S White Elephant, REESE'S Miniatures Mega Cane, KIT KAT® DUOS Mint + Dark Chocolate Snack Size and ICE BREAKERS Snowman Bottle Pack Gum, all brand new and available nationwide beginning October 2020. Hershey has you covered this holiday season with new treats perfect for baking, gifting, and playing!

"We are excited to deliver new, interactive and innovative treats from HERSHEY'S, REESE'S, KIT KAT® and ICE BREAKERS brands this year, all dressed up for the holidays," said Michael Reese, senior brand manager, Hershey holiday team. "This portfolio is one of the largest holiday offerings we have ever created and we are excited to be introducing the 10th limited edition holiday HERSHEY'S KISSES variety with the new HERSHEY'S KISSES Sugar Cookie candy, giving consumers the most exciting flavor profiles and festive options to choose from."

More on the jolly-good new treats coming to shelves nationwide in October 2020:


  • HERSHEY'S KISSES Sugar Cookie candy (Standard 7.5 oz. and 9 oz. bag, SRP: $3.49): The new melt-in-your-mouth HERSHEY'S KISSES Sugar Cookie candy embodies that soft, sweet taste that is delicately crafted into one delicious bite, but no baking needed! Made with sugar cookie flavored creme and real cookie pieces, these are great for a sweet treat, sharing with those you love or topping off your favorite holiday blossoms recipe!
  • HERSHEY'S Milk Chocolate Build-A-Santa (XL 4 oz. bar, SRP: $1.99): The classic HERSHEY'S Milk Chocolate Bar has been transformed this holiday season to break and build your own Santa!
  • HERSHEY'S Cookies 'N' Creme Build-A-Snowman (XL 3.5oz. bar, SRP: $1.99): Do you want to build a snowman? We want you to build a snowman! New, HERSHEY'S Cookies 'N' Creme Build-A-Snowman lets your imagination run wild; just break the bar and build!


  • REESE'S Peanut Butter Nutcrackers (Standard 10 oz. bag, SRP: $3.49): Make room under your tree because the iconic REESE'S brand is bringing you a brand-new look. REESE'S Peanut Butter Nutcrackers are here! A fun new, festive take on the undeniably delicious peanut butter and chocolate duo.
  • REESE'S White Elephant (6 oz. box, SRP: $4.99): There are no surprises here – this is a White Elephant gift that everyone will vie for. This new REESE'S product takes the classic peanut butter filling you love, wraps it in white creme and molds it into an unmistakable shape perfect for any holiday party.
  • REESE'S Miniatures Mega Cane (6.8 oz., SRP: $4.99): REESE'S brand is bringing you one of its longest holiday candies yet. Perfect for sharing or for enjoying all to yourself, this nearly 2-foot-long candy cane is packed with REESE'S Peanut Butter Miniatures, wrapped in gold, green and red foils!

From KIT KAT®:

  • KIT KAT® DUOS Mint + Dark Chocolate Snack Size (Standard 9.8 oz., SRP: $3.49): Now you can keep munching with the new snack size – the perfect stocking stuffer this holiday season! Satisfy your sweet tooth with one (or two) refreshingly minty and rich chocolate-y snack size KIT KAT®s.


  • ICE BREAKERS Snowman Bottle Pack Gum (2.6oz. bottle, SRP: $3.79): Perfect for chewing in-between holiday (socially distant) parties, or when you need a deliciously refreshing pop of flavor – just a shake of the bottle, and ICE BREAKERS gum always has your back. This season, ICE BREAKERS brand is refreshing their classic cubes with candy-cane flavored, sugar-free gum inside brand-new, adorably cute snowman packaging.

REESE'S Peanut Butter Mystery Shapes, Hershey's top new innovative product from all of 2019, will be returning this holiday season at an SRP of $3.49. Also back for a second year is returning favorite HERSHEY'S KISSES Hot Cocoa with Marshmallow Creme (SRP: $3.49), also available nationwide in October 2020.

*Pricing is at the sole discretion of the retailer, SRPs are based off of historical data averages at a total class of trade level.*

About Hershey
Hershey, which celebrated its 125th anniversary in 2019, is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 16,500 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.8 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Kit Kat®, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate's Booty.

For over 125 years, Hershey has been committed to operating fairly, ethically, and sustainably. Hershey's founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.

To learn more visit:



HERSHEY’S KISSES Sugar Cookie candy.

HERSHEY’S KISSES Sugar Cookie candy.



REESE’S Peanut Butter Nutcrackers.

REESE’S Peanut Butter Nutcrackers.


KIT KAT® DUOS Mint + Dark Chocolate Snack Size.

KIT KAT® DUOS Mint + Dark Chocolate Snack Size.


HERSHEY’S Milk Chocolate Build-A-Santa.

HERSHEY’S Milk Chocolate Build-A-Santa.




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