Branding Spotlight: Three Bridges’ Rebrand Spotlights Its Simple, Fresh and Honest Meal Solutions

January 19, 2017 No Comments » Add Consumer Insight
Branding Spotlight: Three Bridges’ Rebrand Spotlights Its Simple, Fresh and Honest Meal Solutions

 

 

 

Premium refrigerated pasta company upgrades look to better communicate real food values

BENICIA, Calif., Jan. 19, 2017 /PRNewswire/ -- Three Bridges recently rebranded its line of refrigerated pastas and sauces to better showcase the brand's commitment to providing easy-to-prepare meal solutions that are made from simple, honest and better-for-you ingredients. Featuring updated graphics and sleek new packaging, Three Bridges' new look is intended to communicate the brand's longstanding commitment to providing cleaner and better options in the refrigerated aisle.

"At Three Bridges, we've worked tirelessly to ensure the taste of our high-quality ingredients and real food goodness comes through with every bite – and it was imperative that our branding and packaging embodied our unwavering commitment to providing simple meal options that are thoughtfully created and made with fresh, natural ingredients," said Ryan Tu, president and CEO. "Our varieties have already hit shelves in new packaging that features updated graphics and black trays, better highlighting our premium ingredients and delicious foods."

Three Bridges foods takes the guesswork out of home cooking by providing easy meal solutions that feature the flavors and nutrition today's consumers crave, all while using real, honest ingredients like rBST-free cream and parmesan cheese, fresh garlic, heirloom tomatoes, and nutrient-dense kale. From classic favorites, like the new Creamy Cheddar Macaroni & Cheese Kit, to an unexpected twist on familiar flavors, like Kale Pesto Sauce, all of Three Bridges products only use premium ingredients, including antibiotic- free meats and rBST-free cheeses, and contain no artificial additives, preservatives, fillers, or hormones.

Three Bridges better-for-you pastas (SRP $5.29 - $5.99) and sauces (SRP $5.99) are available at major retailers nationwide, including Safeway and Target. For more information or to locate a store near you, visit www.ThreeBridges.com.

About Three Bridges
As the leading maker of fresh, refrigerated pastas and sauces, Three Bridges is on a mission to innovate the refrigerated case with foods that are simple, honest, and better for you. Three Bridges' deliciously accessible and easy-to-prepare pastas and sauces are always made from premium natural ingredients and contain no artificial ingredients, preservatives, fillers or hormones. Providing a palate-pleasing break from boring meals, Three Bridges delivers what people most enjoy about good food – real, quality ingredients and incredible taste – without the guilt or fuss.

For additional information, please visit us online www.ThreeBridges.com.

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