It was once a staple for time-strapped housewife in the Seventies, but dry shampoo has made a return to the nation's bathroom cabinets.
Sales of the hair care product have rocketed in the past 12 months and this year are set to reach £17 million.
Experts believe that the ‘big hair’ look seen on celebrities such as Cheryl Cole and stars of The Only Way is Essex is responsible for the growing trend.
According to new research by Mintel almost one in four women (23 per cent) now rely on the quick-fix to achieve a bouffant bounce.
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