Beer spotlight: The Return of Carta Blanca and Superior

August 23, 2014 No Comments » Add Consumer Insight
Beer spotlight: The Return of Carta Blanca and Superior

 

 

Carta Blanca and Superior are making a comeback after several years of being unavailable in Mexico City. These two popular Mexican beers were previously available only in a few states but are now, once again, being sold across the country and on sale for a lower price than most mainstream beers.

 

Carta Blanca is a gold beer with 4.5 percent alcohol. It was first created by Cuauhtémoc Breweries in Monterrey, Nuevo León, in 1890. The beer won prizes a number of festivals around the world including in Madrid, Brussels, Paris, Munich, and Rio de Janeiro.

 

Superior hails from Orizaba, Veracruz. Cuauhtémoc Breweries brought Superior Rubia, a blonde beer, to market in 1902 and Heineken México launched Superior Negra, an amber version, 110 years later in central and southern Mexico.

 

 

 

About the Company
Heineken México produces the majority of commercial Mexican beers including Dos Equis, Bohemia, Tecate, Indio, Sol, and Noche Buena (only available over the Christmas season).

 

Company: Heineken México
Brand: Carta Blanca and Superior
Slogan: The blonde that everyone wants (Superior Rubia)
Origin: Mexico
Category: Beer
Packaging: 335ml bottle
Price: $9.90 MXN
Where to Buy: Various stores
Website: www.cuamoc.com

 

 

 

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