Beer Spotlight: Narragansett Lovecraft The Unnamable Black Lager

February 21, 2017 No Comments » Add Consumer Insight
Beer Spotlight: Narragansett Lovecraft The Unnamable Black Lager

 

 

Locked inside of a deserted mausoleum, Randolph Carter and Rhode Island artist Jarrett McPhee stood under candlelight with two cans of The Unnamable Black Lager in their hands. There, immersed in darkness at the request of Narragansett Beer, the pair wondered why they had agreed to go to such great lengths in order to illustrate the label for Narragansett’s fifth chapter and sixth release in its Lovecraft Series.

For previous beer commissions, Jarrett simply had to draw and submit a few designs to the ‘Gansett team, but Mark Hellendrung, President of Narragansett Beer, impressed upon him that this particular brew was darkly different and could only truly be illustrated once experienced. After all, Narragansett even grew The Unnamable’s hops in the graveyard.

“Those orthodox, sun-dwelling New Englanders remain deaf to my pleas,” said Carter. “For months I have argued the ramifications of growing elements for this potation in such a place – with ingredients nourishing themselves from such unmentionable and noxious earth. O, though I may have been mocked or called mad, those who are not blind to history’s warnings will understand these words to be what they truly are: the implicit truth! Save yourself, Jarrett, don’t open that can!”

Knowing that he would see no remittance for his designs until he faced The Unnamable, Jarrett dismissed Carter’s childish warning and cracked open a can. Immediately, the crypt filled with an earthy, dank stench that made him lurch. Struggling to see through a fog of sticky green smoke, Jarrett took a sip of the beer and saw the outline of something down the hall. Calling out for Carter, it wasn’t until he was nearly face to face with the ultimate abomination that he realized it wasn’t Carter he saw at all.

A split second later, Jarrett lost consciousness and woke up a week later in Rhode Island Hospital.

“I’m not sure what I saw back there in that mausoleum; for one second I was looking for Carter and the next I’m here, shackled to this hospital bed,” he proclaimed. “Whatever came out when I opened that can of beer was the most terrifying and indescribable thing I have ever seen – but it tasted damn good.”

 

The Beer

With a horror drenched backbone of Chocolate Rye, Cara Red, Carafa Special 1 and Pilsner malts, The Unnamable Black Lager is a roasty brew with flashes of toffee, caramel, coffee and dark chocolate. Stand watch or those hops will grab you by your throat when you’re not looking. 7.5% ABV and 76 IBUs.

 

 

About Narragansett Beer

Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s through the 1970’s and the official beer of the Red Sox for over 30 years. It’s now the 37th largest brewing company in America and the fastest growing in the Northeast. Our flagship lager was winner of the Bronze Medal at the 2008 World Beer Cup and First Place at the Great International Beer Festival in 2010.

 

 

Company: Narragansett Beer
Brand: Narragansett Beer
Slogan: Made on Honor. Sold on Merit
Origin: USA
Category: Beer
Packaging: 16 fl oz (473 ml)
Alc. by Vol.: 5%
Variants: View Range Here
Where to Buy: USA
Websitewww.narragansettbeer.com

 

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