Advertising Spotlight: The Bud Light Party: Equal Pay

June 27, 2016 No Comments » Add Consumer Insight
Advertising Spotlight: The Bud Light Party: Equal Pay

 

 
On average, women who work a 9 to 5 job only make $.79 to every $1 men make. So shouldn’t they only have to work 79% of the time?

If women only worked 79% during the month of June (139 hours and 17 days), their work month would have ended this past Thursday, June 23. To shine a light on this issue, Bud Light is launching its newest spot, “Equal Pay” as part of the ongoing Bud Light Party campaign featuring Amy Schumer and Seth Rogan.

The Bud Light Party is about Raising One to Right Now and leveraging timely cultural moments— in a light-hearted way— and of course, bringing all people together, for fun, over an ice-cold Bud Light. The Bud Light Party supports equal pay. Because Bud Light costs the same whether you are a lady or a dude. Because if you pay the same, you should get paid equal.

Join the Bud Light Party in sharing our stance on equal pay by using the hashtag #CheersToEqualPay on social from 6/27/2016-7/1/2016, up to a maximum of $150,000. For each social post, Bud Light will donate $1 to Catalyst, an organization that champions equal pay initiatives.

 

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