Advertising Spotlight: Nutella® Launches Inaugural Video Series to Inspire People to “Spread the Happy”

November 14, 2016
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Advertising Spotlight: Nutella® Launches Inaugural Video Series to Inspire People to “Spread the Happy”

 

 

Brand Taps Music Group Echosmith and others to Showcase the Power of Joy Through Remarkable Stories and the People Behind Them

 

SOMERSET, N.J., Nov. 14, 2016 /PRNewswire/ -- Nutella® - The Original Hazelnut Spread®, is kicking off the holiday season with its first-ever original content series titled "Spread the Happy," which aims to spark acts of sharing happiness everywhere, every day. The series features four different stories, including internationally known pop group Echosmith, of individuals who inspire others with their remarkable talents, their joyful spirit, or by committing acts of kindness in their communities.

"Happiness is a big part of our music, and we want anyone who hears our songs to feel the same joy that we have making it," says Sydney Sierota, lead singer of Echosmith. "The Nutella® brand shares those same values of instilling happiness every day. We're proud to join its mission and to help spread such a positive message."

"The 'Spread the Happy' series spotlights people who go out of their way to bring a moment of joy and inspiration to people. Whether that's delivering a song or a smile, it matters to those around them," said Eric R. Berger, Marketing Director for Nutella USA. "We felt strongly that these stories needed a platform, and we're excited to share them with our fans and to help motivate others to go out and help spread their own version of happy."

Meet the Everyday People who continue to "Spread the Happy":

  • Brooklyn and Delvar: A special friendship forms between three-year-old Brooklyn and Delvar, the local garbage man, when she gifts him a cupcake for her birthday.
  • Boys with a Purpose: Deep in the heart of South Carolina, Raymond Nelson and Kenneth Joyner started Boys with a Purpose to teach boys how to become proper gentlemen by living up to the organization's motto: "Look good, feel good, do good."
  • Pay it Forward: Attorney Marty Burbank and his wife Seon decide to forego buying an expensive sailboat, and instead, invest in the future college education of a kindergarten class of 27 lower-income students.
  • EchoSmith: Famed family pop group Echosmith talks about their mission to spread love, joy and happiness through their music, and bring together family and friends for a special evening to say thanks for all the support.

The series was created by Brand Programming Studios, heralded by CEO and co-founder Geoffrey DeStefano, in partnership with Ferrero U.S.A., Inc., the makers of Nutella® hazelnut spread. Check back on the Nutella USA YouTube page as a new "Spread the Happy" video rolls out each week starting today.

For more information about Nutella® hazelnut spread and the Nutella® "Spread the Happy" video series please visit NutellaUSA.com  and check out Nutella® USA Facebook, Twitter, and Instagram pages.

About Nutella®
Nutella® was created in 1964 thanks to Mr. Michele Ferrero; it was based on the recipe for Giandujot developed in 1946 by his father, Pietro Ferrero – confectioner and founder of Ferrero – in Italy's Piedmont area. Nowadays, the popular hazelnut spread with cocoa is available in approximately 160 countries worldwide. Introduced to the US market in 1983, it has since become the number one selling branded hazelnut spread in America.

About Brand Programming Studios
Brand Programming Studios® is a creative and strategic content studio based in Los Angeles, CA. BP Studios (www.bpstudios.tv) bridges the gap between entertainment and marketing by creating, developing and producing content that enables clients to build, maintain and monetize audiences across multiple digital, television and film platforms.

 

 

 

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