Advertising Spotlight: Busch Hunting Meets Racing
The "Hunt One. Win Big." campaign features epic hunting trip, weekly prizes, refreshed packaging, a large presence at Charlotte Motor Speedway for race fans and more
NEW YORK, Oct. 4, 2016 /PRNewswire/ -- Hunting season has arrived and that can only mean one thing: the hunt is on once again for Busch beer gold trophy cans. This year, avid hunters will have the chance to win the grand prize hunting trip of a lifetime as well as weekly hunting-themed prizes. What's more, Busch will put the hunt in overdrive with the help of Sprint Cup driver Kevin Harvick, whose No. 4 Busch beer Chevrolet SS for Stewart-Haas Racing (SHR) will feature a special-edition Busch hunting blaze orange paint scheme during this weekend's Sprint Cup race at Charlotte Motor Speedway.
"Our drinkers know that when hunting season rolls around, they can expect a strong showing from Busch, a beer that pairs perfectly with their favorite outdoor pursuits." said Chelsea Phillips, Senior Director, US Value Brands, Anheuser-Busch. "Hunting is more than just a hobby for many folks, it's a true passion and part of their lives. Now in our third year of the campaign, we're bringing back our hunting platform to engage and reward fans with exclusive hunting excursions for our drinkers to win."
This year, the promotion will feature updated packaging with four unique hunting game cans and a brand new golden camouflage trophy can. Can graphics will represent game from different geographic regions of the U.S.
Along with the limited-edition hunting packaging, Busch beer will also be bringing to life the hunting campaign through an integrated 360-degree marketing plan for organic social, retail, racing experiential and earned media.
How to Enter
For entry into the "Hunt One. Win Big." promotion, legal-age drinkers (except residents of California) who find a gold trophy can inside specially marked packages of Busch and Busch Light can take a photo of themselves with it and submit it on Busch.com. Consumers can also download a can wrap to enter without a purchase. This year, every valid entry receives one Busch beer hunting coolie (foam beer sleeve). Once entered, consumers are eligible for weekly premium prizes like hunting day packs and solar recharging kits. Five lucky grand prize winners will experience an epic once-in-a-lifetime, all-expense-paid adventure to hunt some of the best game available in the country. Go to Busch.com for details.
Available now and running through December 1, 2016, fans will notice Busch and Busch Light packaging brought back familiar blaze orange packaging, ever so fitting with the hunting season. A total of 100,000 gold trophy cans will be randomly seeded in 18-, 24- and 30-packs of 12 oz. Busch and Busch Light cans.
Non-Stop Action at the Midway
Busch is planning a race day takeover on October 8 at Charlotte Motor Speedway to celebrate the launch of its racing platform. On the track, race-goers can expect to see the No. 4 Chevrolet SS schemed to mimic the Busch hunting cans – featuring classic Busch logos, along with blaze orange throughout and green silhouettes of deer, elk, pheasant and ducks in a wilderness setting. Enlarged versions of the ever-elusive gold trophy can graphics will appear on both the driver and passenger sides. Harvick will also be outfitted in a camo fire suit to round out the hunting look and feel on the track.
"As an avid outdoorsman myself, I'm going to feel right at home behind the wheel of the blaze orange No. 4 car this weekend," said Harvick. "While the fans are hunting for a gold camo trophy can, our team will be working hard for a trophy of our own on Saturday. Hopefully we'll celebrate with a Busch beer shower in Victory Lane when it's all said and done."
Off the track, the brand will have a large, 4,000 square foot footprint to quench fans' thirst for more Busch hunting engagements at the track. Aspects of the fan hospitality activation include a shooting gallery experience, tire change competition, hunting-themed Busch bar, premium giveaways and on-stage events, including an appearance from Harvick himself on Saturday before the race.
About Busch Beer
Busch was introduced in 1955, holding a noted place in Anheuser-Busch history as the first new brand after the repeal of Prohibition. Busch Light and Busch are currently the sixth and seventh best-selling beers in America, respectively.
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch's family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 17 local breweries, 21 distributorships and 23 agricultural and packaging facilities across the United States. The company committed to investing more than $1.5 billion in its U.S. brewing, agriculture, packaging and distributing operations by 2018. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically-capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.