Advertising Spotlight: Budweiser Rocked the Harbor with Fireworks and Concerts on Liberty Island and Governors Island

June 24, 2015
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Advertising Spotlight: Budweiser Rocked the Harbor with Fireworks and Concerts on Liberty Island and Governors Island



WHAT: Sunday June 21, Budweiser took over the New York City harbor in triumphant style to kick off its first ever Monument Series. Budweiser brought fans free epic music experiences with burgers and beers on Liberty Island and Governor’s Island.

On Liberty Island, nine-time Grammy Award winner, Mary J. Blige, gave a profound performance to lucky sweepstakes winners. Mary broke it down with killer dance moves and wowed the crowd with her “No More Drama” performance.

Meanwhile at Governors Island, guests enjoyed an evening of Budweiser, burgers, music and giveways in an intimate setting, with breathtaking views of the Statue of Liberty and Manhattan. The night kicked off with tunes from Misterwives and Big Gigantic, followed by a last minute drawing for attendees to take a private ferry to Liberty Island to see Mary J. Blige. T-Pain brought the house down with a monumental performance graced by the presence of the adorable girls from The Black Bettys dancing and on background vocals. Guests were also able to experience a first of its kind 4D hologram of Mary J. Blige’s riveting performance projected over the Hudson River. From start to finish, the crowd could not stop dancing.

The night did not end there. As guests rode across the Hudson after the concert, they were surprised with a spectacular fireworks show over Lady Liberty with epic visuals.

The summer kick off event came to a close with an epic surprise fireworks show over Lady Liberty and as guests departed by ferry.


WHO: Mary J. Blige (Liberty Island) + Big Gigantic, T-Pain, Misterwives (Governors Island)


WHEN: Sunday, June 21st


WHERE: Liberty Island and Governor’s Island


About Budweiser
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser follows the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character. The brand celebrates great times and has used the phrase “Grab Some Buds” in advertising since 2010.


Contact: Budweiser –Rory Roth Honigfeld,



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