A can of tuna that comes with a side of sustainability

May 18, 2012 No Comments » Add Consumer Insight
A can of tuna that comes with a side of sustainability

You can officially stop holding your nose in the tuna aisle now.

Where most of Canada’s largest tinned tuna brands are still sourced from environmentally-dubious fisheries, the albacore tuna from Raincoast Trading, a seafood company based in Delta, B.C., is approved by both the Vancouver Aquarium’s Ocean Wise program and Greenpeace Canada, which recently awarded it top marks for sustainability. The way it’s caught is a big part of the appeal: Raincoast doesn’t use purse seine nets or floating lines that trail with thousands of baited hooks, the way most tuna companies do it.

Full article @ The Globe and Mail