7-Eleven Makes Election-Themed Coffee Cups

September 12, 2012 No Comments » Add Consumer Insight
7-Eleven Makes Election-Themed Coffee Cups

Why wear your politicial affiliation on your sleeve when you can wear it on your 7-Eleven coffee-cup sleeve? The newest campaign from 7-Eleven lets you vote early, by picking between an Obama- or Romney-themed cup.

Fast Company reports that the election-themed coffee cups will be at selected locations, where a cup choice can be an official endorsement. What's even crazier? On its website, 7-Eleven is tracking how many Obama and Romney cups are sold and showing the percentages "won." So far, President Obama is leading 58 percent to Mitt Romney's 42 percent — could 7-Eleven accurately predict the next president? We guess so: the 2008 7-Eleven campaign predicted Obama's win.

Be sure to mark Sept. 28 on the calendar to get a free cup of coffee from 7-Eleven, political affiliations aside. We'll be watching people's coffee cups now.

via TDM