Whole Foods Market’s Whole Planet Foundation and BlueAvocado have launched a “Make Change. Not Waste.” mobile iPhone application that rewards Whole Foods shoppers with coupons for green lifestyle actions, while raising awareness and funds for poverty alleviation.
The app provides shoppers with badges and coupons from a catalog of 45 green lifestyle behaviors including recycling, using a reusable bag and biking to work. After completing 10 green actions, customers can unlock one coupon from leading green brands including: Nature’s Path, Alexia Foods, Dr. Bronner’s Magic Soaps, Stonyfield, Frontier Co-op and Organic Valley. Shoppers can also donate a percentage of the coupon value back to Whole Planet Foundation. The app is available to download from the Apple Store.