Virgin Group that is known for a variety of brands in absolutely different spheres has announced it signed Saatchi&Saatchi to launch its new water brand.
The new brand that was announced in the beginning of 2012 is a result of Virgin’s cooperation with the Israeli food and water company Strauss Group. The giants formed a venture that sell and service eco-friendly water products, including home water dispensers and office water coolers. The brand will first launch in the UK this year and later expand across Europe.
The Virgin Group’s investment company invested $7.5m in the first stage at the end of 2011, and Strauss Water invested $2.5m. Strauss Group owns 58 per cent of the venture, and 42 per cent belongs to Virgin. Virgin Green Fund is a special branch of Vitgin Group that invests in the renewable energy and resource efficiency sectors.
Full article @ Popsop