Very Natural, Very Healthy, 100% Mexican Energy Bars

April 27, 2012 No Comments » Add Consumer Insight
Very Natural, Very Healthy, 100% Mexican Energy Bars


After observing how difficult it can be to find a healthy snack when on the go in Mexico, Amrit decided to create the Natural Boost bars. Each contains a maximum of six ingredients, consisting purely of fruit and nuts. This means no added sugar, colorants or conservatives; the bars are cholesterol and gluten free. Natural Boost bars are naturally sweet and delicious without the need for additives, and provide a natural source of energy due to these ingredients.

The bars are available in four flavors: pineapple and macadamia, cocoa and cinnamon, apple and pecan, and raspberry and almond. The ingredients are chosen for their nutritional values, and all are bought from growers in Mexico who use sustainable, ecological and, whenever possible, organic cultivation methods.

Analysis and Impact:

The company puts forth some examples as to why particular fruits, nuts and spices are used. For instance, cinnamon promotes better circulation and memory; raspberries are rich in antioxidants and vitamin C; cocoa is a natural energizer; and pineapple contains bromine, an enzyme that has anti-inflammatory properties. Thanks to the fiber, protein, vitamins and minerals found naturally in the fruits and nuts, these bars are a very nutritious.

The company's name Amrit means "the nectar of life that satisfies body, mind and spirit" in the Sikh religion. Through the Natural Boost bars, the company intends to fulfill their mission to provide an accessible alternative to those who want something truly nutritious and tasty; to help the ecology of the planet and the Mexican producers by promoting natural, organic and agroecologic foods; to inspire people to live more happily, healthily and in peace.

Company: Amrit.

Brand: Natural Boost.

Spotted in: Green Corner, Mexico City.

Presentation: 48g.

Price: $17.00 - $19.90 MXN.

Ingredients See website

Available in: Organic, health food stores; online.

Claims: Zero Sugar, No Preservatives,  No Coloring, Gluten Free, Zero Cholesterol, Delicious, healthy and energizing.