The Cost of Water in Mexico

April 27, 2012 No Comments » Add Consumer Insight
The Cost of Water in Mexico

Imported water from purer natural sources has been on the market a long time. Whether it really is tastes better, is healthier and worth the extra expense is up to the consumer to decide. As tap water is undrinkable in Mexico, water is a commodity, but what exactly is the difference in price between regular water and naturally pure water?

Long established brands, such as S. Pellegrino from Italy and Evian Pure, are placed on their own shelf in Soriana, away from the other water. The glass bottled products cost $19.00 for 330 milliters and $22.00 for 250 milliters for the two brands respectively.

New on the market for expensive water is Fiji Water, a natural artesian water taken from the islands of Fiji. At $41.00 for a 1.5 liter plastic bottle, it is quite a lot cheaper than its competitors, and promises to be softer and more natural than regular water. Profits from the water are donated to the Fijian rainforest, with 1% of every sale going towards preservation of natural resources.

In comparison to these expensive options, most people purchase water for home use in a 20-liter demijohn. This is despite the recent Ciel commercials that show the Mexican public constantly drinking from 1-liter bottles. These demijohns can cost as little as $12.00 for non-brand, purified water, and increase to around $35 for brand name water.

Presentation: 330 ml to 1.5 l.

Price: $19.00 to $41.oo MXN.

Purchased at: Soriana.

Claims: Softer, purer and healthier.