The Insights Media research team has put together their annual report for the Rum category. In the report we researched the Rum in over 60 different countries during the past 12 months. Based on our findings our analysts identified a number of global and regional trends that we discuss in detail.
The full report available for purchase contains:
- 75 Pages of in depth Analysis divided by Regional Analysis
- Regional summary of Juice Trends in Latin America, North America, Asia and Europe over the past 12 months
- Key Trends Affecting the Industry
- Trends Analysis including Flavors, Claims, Packaging
- Detailed Examples of Innovative Rum Products from over 60 countries
- Opportunities Analysis where we tell you What´s Next
Gain an understanding of what is happening in the Rum category globally. Use new product launches as the basis for uncovering trends in flavors, packaging, claims and innovative products. Use a wealth of product samples to support findings. Speak with consumers and leaders of industry to get their point of view. Perform a thorough analysis of each regions trends to understand key growth opportunities now and in the future.
This report analyzes the health and functional positioning of the products. Products which claim to provide higher immunity or better health are capturing consumer’s interest.
Packaging is also becoming the essential part of the brand value. The consumer is not only focusing on inner health factors but is influenced by the outer appeal as well.
TABLE OF CONTENTS
Global Market Overview
Market Size Analysis
Top Launches by Region and Country
Latin America Overview
North America Overview
Most Popular Flavors
Top Positioning Claims (Health, Demographic, Functional)
Key Trends Analysis