Tag Archives: trends

rumtrends

Report: Global Rum Trends

The Insights Media research team has put together their annual report for the Rum category.  In the report we researched the Rum in over 60 different countries during the past 12 months. Based on our findings our analysts identified a number of global and regional trends that we discuss in detail.

The full report available for purchase contains:
-  75 Pages of in depth Analysis divided by Regional Analysis
-  Regional summary of Juice Trends in Latin America, North America, Asia and Europe over the past 12 months
-  Key Trends Affecting the Industry
-  Trends Analysis including Flavors, Claims, Packaging
-  Detailed Examples of Innovative Rum Products from over 60 countries
-  Opportunities Analysis where we tell you What´s Next

BRIEF
Gain an understanding of what is happening in the Rum category globally. Use new product launches as the basis for uncovering trends in flavors, packaging, claims and innovative products. Use a wealth of product samples to support findings. Speak with consumers and leaders of industry to get their point of view. Perform a thorough analysis of each regions trends to understand key growth opportunities now and in the future.

This report analyzes the health and functional positioning of the products. Products which claim to provide higher immunity or better health are capturing consumer’s interest.

Packaging is also becoming the essential part of the brand value. The consumer is not only focusing on inner health factors but is influenced by the outer appeal as well.


TABLE OF CONTENTS

Global Market Overview
Market Size Analysis
Top Launches by Region and Country
Latin America Overview
North America Overview
Europe Overview
Asia Overview
Most Popular Flavors
Top Positioning Claims (Health, Demographic, Functional)
Packaging Analysis
Key Trends Analysis
Packaging
Advertising
Social Media
Design
What’s Next

Contact Us To Inquiry About This Report – reports@insights-media.com

juicetrends

Trend Report: Juice Trends 2014

 

The Insights Media research team has put together their annual report for the Juice Drinks category.  In the report we researched the Juice Category in over 60 different countries during the past 12 months. Based on our findings our analysts identified a number of global and regional trends that we discuss in detail.

The Report is Segmented into 3 Category Reports (Available for purchase as a package or individually):
1. Juice and Juice Drinks
2. Drink Mixes & Concentrates
3. Smoothie Drinks

The full report available for purchase contains:
-  250 Pages of in depth Analysis divided by Regional Analysis
-  Regional summary of Juice Trends in Latin America, North America, Asia and Europe over the past 12 months
-  Key Trends Affecting the Industry
-  Trends Analysis including Flavors, Claims, Packaging
-  300 Detailed Examples of Innovative Juice Products from over 60 countries
-  Opportunities Analysis where we tell you What´s Next

BRIEF
Gain an understanding of what is happening in the Juice category globally. Use new product launches as the basis for uncovering trends in flavors, packaging, claims and innovative products. Use a wealth of product samples to support findings. Speak with consumers and leaders of industry to get their point of view. Perform a thorough analysis of each regions trends to understand key growth opportunities now and in the future


TABLE OF CONTENTS

Global Market Overview
Latin America Overview
North America Overview
Europe Overview
Asia Overview
Key Trends Analysis
Probiotic/Prebiotic
Blending of Categories
Sparkling
More than Just Juice
Superfood Powered
Cold Pressed
Packaging Differentiation
Targeting Children
What’s Next

 

Why You Need This Report
-  With over 300 Product Examples from around the world we give your new product development team a global overview of this category so you can create the best new products possible
-  Understand what are the hottest trends in packaging so you don´t get left behind
-  Get ideas for new and exciting flavors from recently launched products
-  Find out which claims are on the rise and how you can use that information to make a more successful product
-  We tell you what´s next so you can create an effective short and long term strategy
-  Understanding what happened over the past 12 months will give you a good idea of where this category is headed and how you can compete better

cleanmove

What is clean eating?

Clean eating is a phrase you’ve probably heard before from bloggers, authors and trainers. But what is clean eating? Weight trainers promote it as an ideal diet with a special emphasis on lean protein, while vegan bloggers and authors promote a “clean” diet free of meat and dairy — so the definition of a clean eating diet varies.
There is a common thread among clean eating promoters. They believe food should be as close to its natural state as possible, free of preservatives, chemicals, pesticides or dyes. Clean Eating magazine probably expresses it best: “The soul of clean eating is consuming food in its most natural state, or as close to it as possible. It is not a diet; it’s a lifestyle approach to food and its preparation, leading to an improved life – one meal at a time.”
Foods that are often in the diet include:
  • Produce
  • Whole grains
  • Legumes
  • Lean protein
  • Healthy fats
  • Wild salmon
Foods that aren’t on the diet:
  • Genetically modified foods
  • Refined flour and sugar
  • Processed foods
  • Canned foods
  • Junk food

One author who has helped make the clean eating movement popular is Terry Walters, who wrote several books based on the clean eating concept. Her first book, “Clean Food,” promoted a vegan diet that centered on dairy-free, meatless dishes based on fresh produce, legumes and grains.

Another popular clean eating author is Tosca Reno, who has written 13 books. Her books center on eating lean proteins in six to seven small meals a day, plus healthy fats, carbohydrates and produce. Her books are written from a body-building perspective, and concentrate on “healthy” lean meats, rather than a vegan diet. Her own story is inspirational, as she began this journey at 40 as an unhappy, unhealthy and overweight woman who decided to change. And change she did! At 53, she is planning on competing in a figure competition, something unimaginable 13 years ago.
While there is a lot of variance in the cleaning eating movement, the focus on eating a diet free from modern chemicals and refined foods remains consistent. And that is a focus I can sign up for as well.
What do you think of the clean eating movement?
Full Article @ MNN
sportstrends

Trend Report: Sports & Energy Drinks

The Insights Media research team has put together their annual report for Sports and Energy Drinks.  In the report we researched the Sports and Energy Drinks category in over 50 different countries during the past 12 months. Based on our findings our analysts identified a number of global and regional trends that we discuss in detail.

The full report available for purchase contains:

  • 200 Pages of in depth Analysis divided by Regional Analysis
  • Regional summary of Sports and Energy Drinks in Latin America, North America and Europe over the past 12 months
  • Key Market Summary
  • Trends Analysis including Flavors, Claims, Packaging, Pricing,  Advertising and Social Media
  • 300 Detailed Examples of Innovative Sports and Energy Drink Products from over 50 countries
  • Opportunities Analysis where we tell you What´s Next

 

Why You Need This Report

  • With over 300 Product Examples from around the world we give your new product development team a global overview of this category so you can create the best new products possible
  • There is no report on the market that offers this much in depth analysis
  • Understand what are the hottest trends in packaging so you don´t get left behind
  • Get ideas for new and exciting flavors from recently launched products
  • Find out which claims are on the rise and how you can use that information to make a more successful product
  • Natural vs Artificial: We tell you where these trends are headed
  • Do you know which ingredients will have breakout years in 2013?
  • Want to know more about non GMO products, how about Juiced Energy Drinks?
  • We tell you what´s next so you can create an effective short and long term strategy
  • Understanding what happened over the past 12 months will give you a good idea of where this category is headed and how you can compete better
  • If you already sell a product or are thinking about entering the Sports and Energy Drink category this report will be your best resource moving forward.

Contact Us To Inquiry About This Report – reports@insights-media.com

socialmediatrends

Restaurant Social Media Trends for 2013

While Pinterest became a hot piece of real estate in 2012 social media, experts looking further into 2013 see less of a new breakout name than the more effective use of existing platforms such as Twitter and Facebook.

Some emerging areas of social media include geo-location platforms, photo-sharing applications like Instagram and others, and increased use of video, such as YouTube and Vimeo postings, social media consultants said.

“While there are many new emerging platforms that look sexy and hopeful,” said Amanda Hite, co-founder and chief change officer at BTC Revolutions, a Lexington, Ky.-based social-media consultancy, “we strongly believe that restaurant brands need to get good at [using] the platforms their brands, their customers and their employees are on now.”

Sara A. Polito, founder of the Dallas-based Causing the Stir social media agency, agreed, pointing to Instagram, Pinterest and Twitter as the social media platforms restaurants should watch in 2013. “Although these free platforms aren’t new to the social media world, they are, in my opinion, game changers for businesses, especially restaurants,” she said.

“I think it’s one of the best social platforms to drive traffic to your website and other social channels,” said Polito about Twitter. “It’s much more timely and the best for current events and conversations.”

While Pinterest became a hot piece of real estate in 2012 social media, experts looking further into 2013 see less of a new breakout name than the more effective use of existing platforms such as Twitter and Facebook.

Some emerging areas of social media include geo-location platforms, photo-sharing applications like Instagram and others, and increased use of video, such as YouTube and Vimeo postings, social media consultants said.

“While there are many new emerging platforms that look sexy and hopeful,” said Amanda Hite, co-founder and chief change officer at BTC Revolutions, a Lexington, Ky.-based social-media consultancy, “we strongly believe that restaurant brands need to get good at [using] the platforms their brands, their customers and their employees are on now.”

Sara A. Polito, founder of the Dallas-based Causing the Stir social media agency, agreed, pointing to Instagram, Pinterest and Twitter as the social media platforms restaurants should watch in 2013. “Although these free platforms aren’t new to the social media world, they are, in my opinion, game changers for businesses, especially restaurants,” she said.

“I think it’s one of the best social platforms to drive traffic to your website and other social channels,” said Polito about Twitter. “It’s much more timely and the best for current events and conversations.”

Full article @ NRN

foodies

Crazy new chemistry lab cuisine set to take the foodie world by storm

Canapes of roast cauliflower dipped in chocolate or stilton spread with rhubarb could be on the menu for cocktail parties, if food scientists have their way.

A team in the U.S. has investigated the chemical links between popular food combinations, such as strawberries and cream.

They discovered we often combine ingredients that contain the same flavour compounds — the chemicals that give food its taste.

This may be why we like cocktails with berries or citrus but not carrots because fruit and alcohol share many of the same chemicals.

Some food groups — such as mushrooms, fish and nuts — have few flavour links, so are unlikely to be the source of new exotic combinations.

But other foods have strong chemical connections that don’t often appear in recipes.

Coffee is one ingredient that shares flavour compounds with many foods.

So it is little surprise that coffee-rubbed cheeseburgers with Texas barbecue sauce has appeared in foodie bible Bon Appetit magazine.

Chocolate — another key ingredient that shares many flavour compounds with other products — is increasingly being used in savoury dishes by those looking for a startling food combination.

Pigeon combined with chocolate sauce could be the next big thing
Pigeon combined with chocolate sauce could be the next big thing

Pigeon combined with chocolate sauce could be the next big thing

Braised pigeons in chocolate sauce or even chicken and chocolate (a recipe in the new Gu cookbook) are no longer thought of as weird.

After this chemical food link discovery, surely top cooks are already busy creating recipes for such delights as adding lapsang souchong tea to tomato-based dishes, sprinkling vegetables with extract of violet or adding honey to seaweed.

Full Article @ DM
glocalism

Retail Watchwords for 2013: MomPopolies, Glocalism

Every savvy loyalty marketer has mobile marketing, social media and the fiscal cliff on the 2013 radar screen. But, according to a recent Colloquy report, powerful trends, such as the rise of MomPopolies and Glocalism, could well change the future of marketing.

Marketers who aren’t getting ahead of the curve on fast-moving but under-the-radar developments like these might be preparing for the wrong challenges in the year ahead.

To address these issues and more, Colloquy, the global research arm of LoyaltyOne, released “Under the Radar: Ten Trends Loyalty Marketers Might Not See Coming in 2013.” Authored by Colloquy editorial director Carlos Dunlap, the outlook alerts senior executives to marketplace dynamics that will enable them to better engage customers and influence behavior in 2013.

“While business leaders strategize on how to manage location-based marketing, word of mouth and other well-known issues – and simultaneously trying to connect with customers who are rapidly losing interest – they may be missing 10 industry-changing trends that are emerging,” Dunlap said.

MomPopolies are the mom and pop establishments that have as much engagement power as their national rivals, but with local panache. When regional businesses are altered by far away events, that’s Glocalism. It’s the butterfly effect on fiber optic wings.

Under the Radar groups Dunlap’s insights on the fast-emerging marketplace developments into three categories: trends that influence relevance; trends that affect customer engagement; and the economy’s effect on creating value.

Some other individual trends explored in the report include the data scientist shortage, the data marketing regulation rebound, economic fear and control, and health equals wealth. In addition to identifying stealth trends, Dunlap tells marketers in Under the Radar how to capitalize on each event in order to engage customers, influence behavior and boost performance over corporate rivals.

Full Article @ PG

alcoholtrends

Top 10 Adult Beverage Trends for 2013

The major developments influencing adult beverages in 2013 include:

  1. Wines go sweet. The sweet wine trend continues, with varietals including Moscato showing up in table wines and in pink sparklers on menus across the country. Red blends also proliferate, delivering a range of flavor profiles, many of which skew toward the sweet and medium-bodied end of the spectrum to appeal particularly to Millennials.
  2. Beer comes to the table in high-end restaurants. Extensive beer lists developed with the same care as wine lists take hold at upscale-casual and fine-dining restaurants, where beer’s food-friendly nature further enhances the dining experience.
  3. Next-level ciders. Hard cider’s growth continues, thanks to the broad appeal and food-friendly flavor profiles, not to mention increased distribution and marketing support as major supplier companies are now playing in the category. New flavored varieties further bolster the category in both retail and restaurant/bar outlets.
  4. Unexpected flavors in unexpected places. Confectionary flavors in vodka provide ongoing excitement, but flavors show up and take some categories in new directions. Canadian whisky appeals to younger adults with flavored expressions, while rum and tequila continue to deliver new flavor experiences. The duality of sweet-and-savory and other flavor combinations take flavored vodkas into new realms, as do unique and unexpected offerings that inspire at-home and professional bartenders alike.
  5. Next-level retailing. Adult beverage retailing takes an upscale turn, moving from “package store” to “bottle shop” concepts that focus on eclectic spirits, wine and beer offerings, hand selling of products and attention to the overall customer experience. In-store sipping and sampling proliferates, thanks to legislative changes, and growler filling stations find favor in convenience and grocery outlets.
  6. Mixers matter. The quality trend prompts bar pros to apply the same stringent standards to selecting and showcasing mixers, juice, flavorings, purees, bitters and other drink ingredients as they do to the alcohol components.
  7. New drinks on tap. Innovative dispensing systems at bars and restaurants bring spirits and cocktails to the tap, sometimes even at patrons’ tables. Keg wines also deliver unique vintages in a fresh format.
  8. Digital drinks. Wine, cocktail and beer lists presented on digital tablets put descriptive information, photos and even food-pairing suggestions at guests’ fingertips in bars and restaurants, while in-store tablets and digital kiosks provide product details, ratings and serving suggestions at retail. Smartphone apps, along with QR codes on everything from packaging to menus, also immediately connect consumers to interesting drink information.
  9. Beer gardens indoors and out. The communal experience of the beer garden goes beyond the major markets. The hottest trends in beer, food and socializing come to life in large open spaces—both indoors and outside—devoted to the casual enjoyment and exploration of beer and food as beer gardens show up in markets from New York to New Orleans and beyond.
  10. Whiskey wows. From whiskey-flavored liquors to flavored whiskeys, and from single barrel bourbons to new takes on rye, whiskey’s appeal grows. In bars and restaurants, the storied brown spirit attracts more young adults and women, while consumers experiment with both traditional and new expressions for at-home enjoyment.

Full Article @ Technomic

Neuro-Products1

TOP Functional beverage trends for 2013

Drink for body
It’s a huge list of drinks created specifically for bones, eyes, skin etc. . Although it is not a new trend, however, at the current market situation we see a huge growth in this drinks category.

Sleep improvement drinks
Tired after drinking a lot of energy drinks? Relax and get some well deserved sleep with latest sleep improvement drinks. We see a growing demand from our clients for these drinks.

Weight management drinks
Europe is a very conservative region. So usually beverages trends from Asia and USA are 1-3 years late. This is a similar situation. At the moment the market for weight management drinks in Europe is only developing. There is a lot of space for new comers.

Anti-Cholesterol management drinks
High cholesterol levels is the problem of XXI century. There is a new weapon in this battle. Anti-cholesterol drinks helps to lower the amount of it in your body. This is new trend which is only starting in whole world. Market is waiting for new brands and products.

Tooth friendly drinks
Tired of those awful mouth rinse products which you have to spit out? Yes there is a solution! Drinks specifically created to protect your tooth. It will be a huge market boom for these drinks during 2013-2015.

Healthy energy drinks
Although this is not a new category, however, it is growing rapidly. We need energy and we need healthy energy. These drinks are created specifically for people who want to protect their body.

Drinks for elderly
During the next 20-30 years we will face with a new social problem. It will be aging of humanity. MyDrink Beverages sees a lot of potential in this industry. Also we are focusing in it we are creating new interesting products for this future market.

Omega 3 drinks
Is it a boom or is it a future? We can not tell you that. However, we see a huge interest in omega 3 drinks which is growing on daily basis.

Full Article @ MY