Immediate Media‘s monthly gardening magazine, Gardeners’ World, features an innovative scented lavender cover for its June issue to promote a garden aroma theme as part of its Springtime push for extra sales. Celloglas applied the scent varnish and readers are able to simply rub the middle of the cover to release the scent.
They say your sense of smell is the one most strongly tied to memory, which sucks because that means the thing tourists remember most about America is that our country smells like piss… at least if they arrived at the Philly airport. But luckily Philly’s not on the list of bottled city smells from The Scent of Departure. They sell fragrances with the distinct smells of major cities around the world. For instance, Paris smells like
armpits and cheese roses and lemons, while Tokyo smells like giant robot oil and Godzilla breath lotus, freesias and peonies. You know what, I’ve been to Paris—armpits and cheese is way more accurate. In fact, sometimes I like to eat brie, skip deodorant and reminisce about my trip. $45