Tag Archives: mexico


Healthy Snack Spotlight: Yummers Clusters from Mexico


Yummers are a new line of healthy snacks by Grupo Idrapower in Mexico.  The products are described as a health snack in convenient presentations that are perfect for people of all ages and all lifestyles.

Grupo IdraPower is an up and coming food and beverage manufacturer located in Monterrey, Mexico.  Their product lines include tea products, sports beverages, drink mixes, sweeteners, spices, dried fruits and nuts and soups.



There are currently two lines of Yummers:

1. Fruits and Nuts
2. Clusters


Yummers Clusters are a combination of oats, honey and fiber from agave and dried fruits and nuts.


Clusters Features
Naturally Sweetened with Bee Honey, Brown Sugar and Stevia
Made with the finest fruits and nuts
Only 90-100 calories per portion (5 clusters)
No Preservatives
No Trans Fats
No Cholesterol
Low Sodium



Oats, Fiber from Agave, Coconut, Pecans, Almonds, Sweetened with Stevia




Oats, Fiber from Agave, Bee Honey, Brown Sugar, Coconut, Peanuts Cranberry, Raisins, Natural Flavor


Oats, Fiber from Agave, Bee Honey, Brown Sugar, Peanuts, Pecans, Semi Sweet Chocolate Pieces, Caramel Chips



Company: Grupo Idrapower
Brand: Yummers
Origin: Mexico
Category:  Fruit & Nut Snacks
Claims: See Features above
Packaging: 130g Pouch (Clusters)
Variants: Healthy, Berryox, Energy
Price: $27.50 MXP
Where to Buy: Mexico
Website: grupoidrapower.com



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Product Spotlight: Wahaka Espadin Joven Mezcal


Wahaka Mezcal is an artisanal mezcal produced by 5th generation mezcaleros from San Dionisio Ocotepec, Oaxaca, Mexico. Certified USDA organic, Wahaka comes in five unique varieties: Joven Espadin and Reposado con Gusano (with our estate farmed agave, Joven Tobalá (wild agave from the highlands), Joven Madre-Cuishe™ (wild from the lowlands) and our signature Joven Ensamble (a blend of all our agaves). Wahaka products are 100% agave, 100% organic and 100% authentic. Always. Wahaka Mezcal produces its mezcales using sustainable harvesting techniques and traditional production procedures. The story of Mezcal, like all knowledge, is a personal journey. Salud! “El respeto al derecho ajeno es la paz.” – Don Benito Juarez (loosely translates as: “Respect for each others’ rights is the basis for peace.”)




Mezcal is one of the few distilled spirits where the drinker can actually taste the source, in this case, the agave plant. As some have described it, “young mezcal is jagged and primeval, ethereal and alluring, its flavor defined by elemental forces of fire and earth”. Our young mezcal series – Joven Espadin – delivers fantastically what pure, artisanal mezcal should be all about. The aroma wakes up your senses. Upon tasting it, you are immediately transported to Maestro Alberto’s palenque in San Dionisio, Oaxaca, which he describes as “a place of respect and harmony, where no arguments or even bad words can be uttered”. You can then taste the smokiness of the pit and the sweetness of the cooked piñas, and perceive the lengthy, caring process required to ferment, distill and then rectify the mezcal. Our Joven Espadin series is maestro Alberto’s specialty, and one we have chosen to present at 38% so that everyone can enjoy sipping it but also use for mixed drinks.


Joven Espadin is our more readily-available spirit. It is easier to produce, so Wahaka can deliver more spirits in this variation. Many mezcal cocktails are made with the Joven Espadin, and mescal enthusiasts can find the Joven Espadin in their favorite watering hole.




Their Story
The Zapotec highlands are known for their rich cultural mosaic, as well as for their unrivaled biodiversity. Of all the states of Mexico, Oaxaca has the greatest variety of agave, and, naturally, the largest production of mezcal. This spirit, with a centuries-old history, has become an integral part of special occasions, as well as everyday life. Wahaka is crafted in San Dionisio Ocotepec (located in the Central Valleys of Oaxaca in the District of Tlacolula, 16º48´ N 96º24´ W, 1,670 meters above sea level). Founded in 1610, this village has sat at the epicenter of mezcal country throughout the spirit’s existence. Within the village of San Dionisio, the Morales family has perfected the art of mezcal creation over generations. Today, young maestro Alberto is the principal author of our label, managing the family’s five stills and overseeing the process from harvest to market.



Company: Wahaka Mezcal
Brand: Wahaka Mezcal
Origin: Mexico
Category: Alcohol
Packaging: 750ml bottle
Alcohol Volume: 40% (100% Espadin)
Price: $389.18 MXP
Where to Buy: More info on their website
Website: wahakamezcal.com


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Beer Spotlight: Tecate Titanium from Mexico


With the testimony of the Mexican climber Alex Villarreal on their experience to climb Mount Everest and not to be overcome , the Cuauhtémoc Moctezuma Brewery unveiled its new drink : Titanium Tecate .

To Berone Leandro , VP of Marketing, this new product ” was the result of intensive research, analyze consumer and opted to expand the range of flavor profile and alcohol content. The result was this new drink containing 5.5 degrees , for persons seeking intensity , character and balance. ”

Marc Busain , Director General of Cuauhtémoc Moctezuma said that this innovation seeks to ” endorse our leadership , because we have a mission to be the best.”

Definitely the beer is very important for the country , as it provides about 20 billion dollars in the national economy , according to information from the National Chamber of Industry Beer and Malta ( Canicerm ) .

For Max Skowron , Tecate Brand Manager , this drink is the beer bet “to encompass a wider true target , which is primarily aimed at men, but we want to emphasize is for people looking for adventure, those who put test the limits and do not surrender, as the case of Alex ( Villarreal) . ”

The strategies that will be implemented will be massive , traditional media and digital platforms as well as activations and public relations events .

Is Mexico a beer drinking country? Yes , we are the sixth beer consumer in the world, with an annual consumption of 62 liters per person , after the Czech Republic (189 liters) , Germany (131 liters) , England (103 liters) , United States (85 liters) and Spain (66 liters) , according to the Canicerm .

Tecate Titanium is now available in supermarkets and retail at a price of 78 pesos in six pack with 12-ounce cans.


Company: Cerveceria Cuauhtemoc
Brand: Tecate
Origin: Mexico
Category: Beer
Packaging: 12oz cans (6 pack)
Alcohol Volume: 5.5%
Price: $78.00 MXP (6 pack)
Where to Buy:  Convenient Stores and Supermarkets throughout Mexico



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Packaging Spotlight: Lactica Dairy


Designed by
Open Studio by K
Monterrey, Mexico


“Lactica” is a brand of dairy products that use vacuum technology that seals the package, ensuring the product maintains its flavor and freshness.

The client wanted a brand that would appeal to a high market type, with a unique and original design that was able to stand out from the high competition that exists in this type of products.

The naming came from the nature of the product, directly connected to the characteristics of the Milky Way, which became our guiding concept. This is clearly reflected in the logo which was inspired by a spot of milk on a black background reminiscent of space.

The natural form of the packages also engages the general theme, since this is the type of packaging used by NASA to send food in space missions.

To seal the whole spatial concept, it was decided to place the nutritional information for each product in an info-graphic that reflects different constellations, leading consumers to a brand experience that exists outside the conventional




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Product Spotlight: Branli 10 Grain Antioxidant Bars



Branli recently launched a line of 10 grain antioxidant granola bars. Adding to their lines of granola and instant oats this is a welcome addition. Branli has distinguished itself as a company dedicated to providing wholesome food products that taste good and are good for you. This new product is packed full of delicious antioxidant rich ingredients such as raspberries, blueberries, oats, almonds and cranberries.

Packed full of vitamins and minerals, Branli bars are a great way to start the day, during snack time or whenever you need a pick me up.


Company: Verde Valle
Brand: Branli
Slogan: Amantes de lo Entero (Lovers of Whole Foods)
Category: Bars
Origin: Mexico
Packaging: Box of 5 bars (40g each bar)
Claims: Antioxidant
Price: $35.00 MXP
Where to Buy: All Major Supermarkets in Mexico
Website: amantesdeloentero.com







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Product Spotlight: Lala Ready to Drink Cafe con Leche


Grupo Lala from Mexico has launched a line of ready to drink cafe con leche products.  Currently available in a 250ml bottle and 1 liter tetra pak. Made with coffee from Veracruz this line of dairy drinks is made with lactose free milk and has been enriched with vitamins.




Skimmed Cow´s Milk, Sugar, Coffee, Carrageenan, Disodium Phosphate, Lactase, Vitamin A, Vitamin D, Milk Fat, Milk Protein,



Company: Grupo Lala
Brand: Lala
Category: Iced Coffee
Origin: Mexico
Packaging: 250ml bottle, 1 liter tetra
Claims: Ready to Drink
Price: $9.50 MXP (250ml), $19.50 MXP (1 liter)
Where to Buy: All Major Supermarkets in Mexico
Website: lala.com.mx






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Product Launch: Heinz Jalapeño Ketchup in Mexico


Heinz in Mexico has launched a new version of their famous ketchup.  Now available in Mexico is Heinz Jalapeño in a squeezable 397g bottle.  This new version of their classic ketchup is blended with real jalapeño for a little spice and a lot of flavor. Experience the spicier side of America’s Favorite Ketchup Jalapeños are used in many Mexican dishes so this combination appears to be a perfect match.  Spreading this new variety on a Mexican hot dog is sure to become popular.






Nutrition Info
Serving size: 1 Tbsp (17g)
Calories: 20 Fat Cal: 0
Amount/serving %DV*
Total Fat 0g 0%
Saturated Fat 0g 0%
Trans Fat 0g 0%
Cholesterol 0mg 0%
Sodium 160mg 7%
Total Carb 5g 2%
Fiber 0g 0%
Sugars 4g
Protein 0g

Vitamin A 2% · Vitamin C 2% · Calcium 0% · Iron 0%

*Percent Daily Values (DV) are based on a 2,000 calorie diet.

Company: Heinz
Brand: Heinz
Slogan: 57 Varieties
Category: Condiments
Origin: Mexico
Packaging: 397g bottle
Claims: Kosher, Gluten Free
Price: $19.90 MXP
Where to Buy: All Major Supermarkets in Mexico
Website: heinz.com.mx

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Product Spotlight: Nature´s Factory Ready to Drink Zero Calorie Iced Tea


Nature´s Factory is a line of zero calorie ready to drink iced tea products from Gruop IdraPower in Mexico. This line includes five flavor varieties that retail for $15.00 Mexican Pesos. The products retail in a 455ml glass bottle. Ingredients include real tea extracts.


Grupo IdraPower is an up and coming food and beverage manufacturer located in Monterrey, Mexico.  Their product lines include tea products, sports beverages, drink mixes, sweeteners, spices, dried fruits and nuts and soups.

Company: Grupo IdraPower
Brand: Nature´s Factory
Slogan: The Road to Health
Category: Iced Tea
Origin: Mexico
Claims: Zero Calories, Low Sodium, Zero Sugar, Antioxidants
Packaging: 455ml glass bottle
Variants: Red Tea with Rose Petal, Green Tea Citrus, Lemon, White Tea with Cranberry, Berries
Price: $15.00 MXP
Where to Buy: Soriana
Website: grupoidrapower.com, naturesfactory.com.mx








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Product Spotlight: Illegal Mezcal


Desperate for a good agave-based spirit to stock at his bar (Café No Se) in Antigua, John Rexer began smuggling artisanal mezcal from Mexico to Guatemala using banditos, river rafts, bribes, disguises, and late night drop points. As word spread about Rexer’s illegal mezcal, travelers and tourists, journalists and photographers and lawyers and businessmen began patronizing Rexer’s bar and smuggling the mezcal from Guatemala back to the United States. Simply put, Ilegal Mezcal began as an illegal pursuit to stock Café No Se with some of the finest spirits being distilled in Mexico.

Today, the journey of Ilegal Mezcal begins in the agave fields of Tlacolula, Mexico. There, under the watchful eye of master distiller Eric Hernandez, expert mezcaleros harvest agave plants that are nearly a decade old and have reached their peak of maturity. After the agave have been harvested, the hearts of the agave, or piñas, are transported to Hernandez’s distillery.

At the distillery, the piñas are cooked in a pit oven for approximately five days. The oven is heated by a wood furnace dug below the pit, and kindled with oak, mesquite and eucalyptus (this gives the mezcal its signature, smoky flavor). After the piñas have been cooked, they are chopped into smaller pieces and finally crushed to a mash by a tahona, a stone mill drawn by a horse (Hernandez’s horse is named Caballo Sin Nombre, which means “a horse with no name”). The mash is then fermented for up to two weeks by airborne yeasts before it is distilled twice, first through small, stainless steel alembic stills and then again through copper alembic stills.

Ilegal Mezcal Joven is unaged and has notes of sweet agave, eucalyptus and minerals, complimented a light floral note. The notes of rich agave are well-balanced with hints of pear, apples and citrus, and are followed by a long finish.

Ilegal Mezcal Reposado is aged for four months in 200-liter, medium-charred American oak casks. It has notes of smoky agave, along with a touch of green apple, mesquite, and oak.

Ilegal Mezcal Añejo is aged for thirteen months in medium-charred American oak, medium-charred French oak and used bourbon casks. As a result, while each batch of Ilegal Mezcal Añejo is slightly different, the mezcal boasts expressive notes of roasted pineapples, citrus and smoke. The flavors open up to notes of figs, tobacco, and slight hints of caramel, which are layered over a chocolate, peppery finish.

Each Ilegal Mezcal is certified by COMERCAM (Mexico’s regulatory body for mezcal) as being produced naturally — the only ingredients in the mezcal are 100% wild espadín agave, Oaxacan sun, water and time.

“Mezcal is very small, very artisanal,” says Rexer. “You can taste the difference from village to village, because of the water, because of whether the agave are processed in a clay pot or a copper pot. It’s handcrafted.”



Tasting Notes

Joven: Notes of sweet agave, eucalyptus and minerals, complimented a light floral note. The notes of rich agave are well-balanced with hints of pear, apples and citrus, and followed by a long finish.
Reposado: Notes of smoky agave, along with a touch of green apple, mesquite, and oak.
Añejo: Expressive notes of roasted pineapples, citrus and smoke. The flavors open up to notes of figs, tobacco, and slight hints of caramel, which are layered over a chocolate, peppery finish.



Company: Illegal Mezcal
Brand: Illegal Mezcal
Origin: Mexico
Category: Alcohol
Alcohol Volume: 40%
Variants: Joven, Reposado, Añejo
Packaging: 750ml bottle
Price: $46.99 (Joven), $64.99 (Reposado), $95.99 (Añejo)
Where to Buy: View Locations, Buy Online
Website: illegalmezcal.com

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Product Spotlight: Jumex Mi Desayuno Strawberry Banana Breakfast Drink


Jumex “Mi Desayuno” is a combination of fruits and cereal that help you start your day with energy and nutrition in a natural and healthy way is also enriched with folic acid and vitamins.


There are currently four flavor varieties offered for Mi Desayuno:
Strawberry Banana
Apple Nut


Each product is sold in a unique recyclable 250ml carton package. We have not seen any other products with this type of package on the market other than those by Jumex. They are lightweight and round with a peal off tab on the tab of the product for drinking.


Ingredients (Strawberry Banana)
Water, Jumex Sugar, Jumex Mi Desayuno Strawberry Banana Concentrate, Vitamin A, Folic Acid, Vitamins C, E, B1, B2.



Company: Jumex
Brand: Mi Desayuno
Slogan: Una Forma Natural de Iniciar el Dia (A natural way to start your day)
Origin: Mexico
Category: Juice
Claims: No Preservatives
Variants: Strawberry Banana, Mango, Apple Nut, Peach
Packaging: 250ml Recyclable pack
Price: $9.00 MXP
Where to Buy: Sold Exclusively at Oxxo stores throughout Mexico
Website: jumex.com









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