Tag Archives: mexico


Drink Spotlight: Pacifico launches first-ever 12 oz. can!



Pacifico 12oz. cans for the first time ever in the U.S.


First-ever Pacifico 12 oz./12pk

  • Launch date: Jan. 30, 2017
  • Markets: CA, NV, OR, WA, ID, MT, HI, TX, AZ, CO
  • Price: Line Priced with Pacifico 12oz./12pk bottles


Why Cans? Why Pacifico?

  • Imports are the #1 driver of 12 oz./12pk growth; Mexican Imports make up 98% of that growth
  • Format aligns with the Pacifico drinker’s active, adventurous lifestyle
  • Opens up new drinking occasions
  • Highly incremental volume opportunity
  • Allows for larger displays and brand blocking at retail


Building on 24 oz. Can Success

In February of 2016, we launched a single-serve 24 oz. can for Pacifico that quickly became the #1 new SKU in C-Stores nationwide, the #1 new Import and the #1 single-serve launched last year.


Pacifico’s Standout Growth and 2017 Plans

  • It was another stellar year for the brand with more than 17% growth in depletions in 2016; that’s on top of accelerated growth over the past five years
  • In 2017, Pacifico will support the brand and 12 oz. can package with 40 weeks of new TV advertising in the Western U.S., Texas and Colorado
  • Additional marketing support will include new can POS, featured OOH, Summer retail/social promotion
  • Would you be interested in letting your readers now about this launch? If so, please reach out with any questions or let me know what I can do to help.



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Packaging Spotlight: Sabor de Oaxaca . Mole Sauce


INSPIRACIÓN._ Gran parte de las personas que visitan el estado de Oaxaca, salen de el con al menos un producto artesanal; nuestra inspiración está en uno de los productos con mayor consumo en la entidad, sus trajes típicos, sus textiles. Queremos llevar a tu mesa un recuerdo de Oaxaca. Un producto artesanal. Un producto de artesanos.

ENG._ A lot of people that visit the state of Oaxaca, leave the state with at least a handmade product; Our inspiration is one of the largest consumer products in the state, their typical clothes, textiles. We want to bring to your table a souvenir of Oaxaca, a handmade product. A product of craftsmen.

Design and illustration of labels and packaging for Sabor de Oaxaca.









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Recipe Spotlight: Día de los Muertos Cocktails

We are happy to bring you a few cocktail recipes in celebration of Día de los Muertos (11/1 and 11/2).

With recipes like the classic Modelo Calavera or the hot and spicy Modelo Ofrenda Picante, Modelo has a beertail perfect for any celebration you have planned.

Modelo Calavera
Recipe by Ariel Mason, Austin




3 oz Modelo Especial™
1 1/2 oz. Reposado Tequila
1 oz. Simple Syrup
1/2 oz. Fresh Lime Juice
Chili Powder

Method: Rim a chilled martini glass with salt and chili powder. Combine
tequila, simple syrup, lime juice and ice in a shaker and shake vigorously.
Strain into the glass and top with Modelo Especial™.



Modelo Ofrenda Picante
Recipe by Andrés Chopite-Parra, Austin




3-4 oz. Modelo Negra™
3/4 oz. Mezcal
3/4 oz. Fresh Lime Juice
1/2 oz. Agave Syrup (1:1 ratio agave nectar to water)
3 bar spoons Worcestershire Sauce
3 dashes Habanero Bitters
4 slices Habanero Peppers
Tajín® Clásico Seasoning
Red Chili Slices
Lime Wheel

Method: Rim a Collins glass with Tajín Clásico Seasoning. Add all
ingredients to a shaker, excluding Modelo Negra™, Tajín Clásico Seasoning
rim, red chili slices and lime wheel. Shake and strain into the Collins
glass. Top with Modelo Negra™.


See the recipe for celebrity chef Rick Bayless' traditional Day of the Dead Bread featuring Modelo Negra. For today only, Modelo has launched a calavera (skull) Snapchat filter in celebration of Día de los Muertos, so be sure to check it out!



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Spirits Spotlight: One With Life Tequila



One With Life Tequila, distilled from 100% organic blue agave in Jalisco, Mexico, is a celebration of a mindful, balanced life lived in the present moment.

Produced in the highlands of Jalisco, Mexico by the Tequilas Las Americas distillery, OWL tequila is 100% organic, farmed and distilled in a system that excludes synthetic fertilizers, pesticides, hormones, genetically modified organisms and artificial enhancements. It has a pure, mild, smooth and crisp taste that can be easily sipped alone with lime, mixed with a favorite beverage or included in a variety of cocktails.

Founded by Lisa Beth Elovich, a former prosecutor, boxing promoter, administrative law judge and life coach, One With Life Tequila is a brand associated with a spiritual message aligned with Elovich’s personal philosophy about living a mindful and balanced life. “One With Life” means having peace and joy in the present moment. Enjoying OWL Tequila, in moderation, reminds us to celebrate life with family and friends and appreciate the here and now.



Company: One With Life Tequila
Brand: One With Life Tequila
Slogan: 99% peaceful 1% wild!
Origin: Mexico / USA
Category: Tequila
Packaging: 750ml
Claims: 100% organic
Where to Buy: Store Locator
Website: www.onewithlifetequila.com





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(PRNewsFoto/LALA U.S.)

Industry News: Dairy Leader Grupo LALA Launches LALA U.S. Division



DALLAS, Aug. 29, 2016 /PRNewswire/ -- Grupo LALA, a leading dairy company headquartered in Mexico, recently announced a new division named LALA U.S., a value-added dairy company headquartered in Dallas.

LALA U.S. features a portfolio of established brands including LALA yogurt smoothies, Promised Land premium milk and cream products, Borden cultured products, Frusion smoothies, Skim Plus milk, and Nordica cottage cheese.

"Our parent company, Grupo LALA, has a rich history that spans six decades, and LALA U.S. with our growing family of brands continues to add to that story," said Toby Purdy, chief marketing officer of LALA U.S. "We strive to deliver innovative products that exceed consumer expectations from taste to nourishment."

To strengthen ties with existing retailers and consumers as well as introduce newcomers to LALA U.S., the company announced the launch of a new website www.lala-us.com. The website is part of a national company awareness campaign that started in mid-August.

"We look forward to delivering delicious, healthy products that enrich consumers' lives," said Purdy. "We have always believed in providing the best, freshest, highest quality value-added dairy products. Consumers can expect great things from LALA U.S."

About LALA U.S.
LALA U.S. is a value-added dairy company dedicated to delivering leading brands that provide nourishment for life. LALA U.S. creates unique consumer experiences that expand category growth through innovative products, packaging, and promotional strategies shaped by collaborative partnerships. Headquartered in Dallas, Texas, LALA U.S. is owned by Grupo LALA.




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Drink Launch: Estrella Jalisco Makes Its Debut In The U.S.


LOS ANGELESApril 2016 /PRNewswire/ -- The Jalisco region of Mexico is known for its mariachi music, handcrafted art, and as the birthplace of Estrella Jalisco beer. Starting this month, the refreshing, light-flavored pilsner from Guadalajara, Jalisco will be available in the U.S., bringing its more than 100 years of Mexican brewing tradition to America.

"Estrella Jalisco is a symbol of Mexican pride that evokes rich traditions and history," said Jorge Inda Meza, marketing director, West Region for Anheuser-Busch. "Many Mexican and Mexican-Americans have roots in Jalisco, and we're excited to reunite them with the beer that they—or their relatives—could previously only enjoy in Mexico."

Estrella Jalisco's red, blue and yellow label is a nod to the flag of Jalisco, and the crest on its packaging is inspired by the coat of arms of Guadalajara. The U.S. launch will be supported through an integrated marketing campaign—"this is Mexicanidad"—which aims to bring Mexican traditions to life by celebrating the customs of the Jalisco region. The Spanish-language campaign will include television, print, digital, out-of-home and in-store support. Additionally, Estrella Jalisco will celebrate Mexicanidad through a series of cultural events including concerts throughout the country. Fans can learn more about the campaign by visiting www.EstrellaJalisco.com and following @EstrellaJalisco on Instagram and Twitter using #EstrellaJalisco.

Each batch of Estrella Jalisco will be brewed by Grupo Modelo S.A.B. de C.V. before it is transported to the U.S. and made available this month in California, Colorado, Illinois, New Mexico, Nevada, New York, Oregon, Texas, Utah and Washington. It is best enjoyed in a wide-top pilsner glass which brings out its true flavor and aroma while allowing drinkers to appreciate the color and carbonation bubbles of the beer.

Estrella Jalisco contains 4.5 percent alcohol by volume (ABV) and will be available in 12-packs of 12-ounce bottles and cans, 18-pack 12-ounce cans, 6-pack 12-ounce bottles and 24-ounce cans. It will be available for purchase in select bars, restaurants and grocery and convenient stores this month.

About Anheuser-Busch
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch's family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014.  Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 17 local breweries, 21 distributorships and 23 agricultural and packaging facilities across the United States. The company committed to investing more than $1.5 billion in its U.S. brewing, agriculture, packaging and distributing operations by 2018. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically-capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.







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Drink Spotlight: Buho Mexican Sodas




"A new generation of sodas for a new generation of consumers!" This is the result of a great trip with friends to Oaxaca and more than a year in development of the product till its perfection. The idea of this project begun in a visit I made from my native country Germany to Mexico.  The trip was organized to the city of Oaxaca with some friends that I met during a university exchange.  After buying cola flavored sodas and energy drinks, to avoid falling asleep while driving back to Mexico City, we crossed the beautiful Sierra Madre and its incomparable nature and thought it was illogic to love nature so much and yet consume artificial drinks.


On my way back to Germany, I decided to make the dream of making modern and honest sodas a reality: a combination of exquisite flavor, less calories, natural ingredients, spring water and sweetened with a Mexican organic product  as is the agave nectar of Jalisco in combination with natural stevia.


I didn't understand why Mexico being a producing country of delicious and varied fruits, its population must drink artificial drinks with great doses of sugar. It is important to care for the health of those that inhabit this beautiful country.


Now in Mexico, I started the materialization of the project. It took awhile to see its crystallization, but you can be sure that we offer you a product of Germany quality with Mexican flavor which has been revised down to the smallest detail so that you can enjoy the authentic Buho flavor with every sip you take - and without having to fill yourself with a calorie bomb!





Your New Soul Mate

  • Delicious Orange juice mixed with mandarin and lemon juice (15% of total juice)
  • Mexican sweet orange intense flavor
  • Slightly sweetened with organic agave nectar from Jalisco and Stevia extracts
  • 100% flavor, low in calories
  • With Vitamin C
  • Low Sodium






When Life gives you limes, make Limonada

  • 7% Lime Juice with a touch of mint flavor
  • Slightly sweetened with agave nectar from Jalisco and stevia extracts
  • 100% flavor, low in calories
  • With Vitamin C
  • Low Calorie
  • Low Sodium






Wake up Naturally

  • One of the strongest Kola's in the world with a natural shot of caffeine
  • With natural lemon juice
  • Without phosphoric acid
  • Slightly sweetened with organic agave nectar from Jalisco and stevia extracts
  • Reduced in Calories
  • Low Sodium






Company: Mima Sodas
Brand: Buho
Slogan: A New Generation of Sodas
Category: Soft Drinks
Origin: Mexico
Claims: Low Calorie, Sweetened with Stevia
Packaging: 12fl oz (355ml)
Varieties: Naranjada, Limonada, Kola
Price: $1.45
Where to Buy: Mexico
Website: buho-soda.mx










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Drink Spotlight: Zoe Alkaline Water




Zoe Water. Created with the most advanced water purification process for people like you that take care of your health.  Zoe Water is alkaline water with a pH of 8.5 which provides for a more efficient hydration process, maintaining your body in balance.

  • Alkaline - pH 8.5
  • Antioxidant
  • Light
  • Does not contain Chlorine


Zoe SPORT® Water is intelligent hydration. You cooked for you that you run, go to the gym , practice yoga , play fut 're active or exercising your body. It is the perfect water to hydrate during and after exercise , thanks to the combination of elements with which it was designed.




kidsZoé Water Kids.
Your kids played , ran , jumped and you thirsty ? Zoe Kids® Water is a healthy , practical and fun option to hydrate longer. Zoe Kids® Water hydrates effectively, for those who want to continue playing.




Water Zoe BOX is an ecological packaging developed especially for the water does not come into contact with the air and you obtain all the benefitsto the last drop !




Company: Zoe
Brand:  Zoe
Slogan: It's not just Water, it's Life
Origin: Mexico
Category: Water
Packaging:  500ml, 900ml
Claims:  Alkaline, Ionized, Sodium Free, Antioxidant, Light, BPA Free
Variants: Original, Sport, Kids
Price:  View Current Pricing Here
Where to Buy: Mexico, Buy Online, Store Locator
Website: tomazoewater.com









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Snack Spotlight: Yobits Cranberry Rice Snacks


Are you also tired of eating the same types of snacks?

We have innovated how to introduce products with these funny cubes called Yobits and also offer you the opportunity to give your body a snack that is not only tasty, but also NUTRITIONAL ...


The Perfect Mix

Well for starters Almond is one of the nuts with greater intake of vitamin E, reduces cholesterol and insulin in the body, is an excellent source of vegetable protein and soluble fiber and last but not least, also it contributes to the smooth heart function and circulation ... it sounds good does not it?


It is an ingredient that offers many more benefits to your health than its size might indicate. Unless you or someone in your family are allergic, consider them key to a diet low in fat, as it contains the "right kind" of fat in small portions help lower "bad" cholesterol and maintain constant levels of cholesterol "Okay". In addition, the nut is very low in sodium and contains a significant amount of vitamins and minerals such as the thiamine, niacin, phosphorus, zinc, selenium, copper, magnesium and vitamin E. All these benefits in one package Amazing is not it?


And to conclude the blueberry is a great antioxidant, it is proven that one of its greatest benefits is related to the prevention of infections of the urinary tract, includes a significant supply of vitamin C, which increases the immune system or defenses of the body and contributes to decrease the risk of degenerative diseases, cardiovascular diseases and even cancer. So if you're looking to be healthy, this is the perfect complement to achieve.







- Products are low in sodium, 0 % cholesterol and the ideal amount of calories to your snack .

- By consuming Yobits between meals you are helping to accelerate your metabolism , because having fasts longer than 3 or 4 hours makes this becomes slower.

- Portions are ideal for a snack

- Contribute to a healthy diet, you can easily adapt each of our products to your nutritional requirements.

- Yobits, besides being delicious have an affordable price.

- Its size makes it easier to chew and thus achieve better digestion.



About the Company

A world where lots of foods high in fat, sodium, carbohydrates and low in nutrients, began to cause people to have weight problems, hypertension , diabetes, among others ...

But gradually people began to be more aware of the importance of a good diet, health care and the need to eat more healthy foods ...

And I was one of them, for this reason we created YOBITS. As a result of different experiences, a love of life and the need for new options for healthy snacks we now make YOBITS accessible to everyday people like you.




Company: Yobits
Brand: Yobits
Slogan: I love myself, I take care of myself
Origin: Mexico
Category: Snacks
Packaging: 30g
Claims: Low in Sodium, 0 Cholesterol
Variants: View Range Here
Price: $340 MXP (24 x 30g)
Where to Buy: Mexico, Buy Online
Website: yobits.mx








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Drink Spotlight: Coco Niau Coconut Water


The Beginning
A Visionary Crocodile in a remote island and a heavy storm is how it all started...

Our story begins in the French Polynesia at a tiny and beautiful atoll island named NIAU.
Is in this far place where Fred, an entrepreneur and visionary salt water crocodile founded COCO NIAU.

The idea of launching his coconut water brand came after the pass of the tropical storm OLI which devastated Fred's island. It is well known that Fred survived this monstrous cyclone with his best friend Macabea the frog, feeding and hydrating from only the coconuts that fell from the palm threes.



After listening to Nalas story Fred decided to verify this and traveled all the way to Michoacan. Obviously with the company of his friends Macabea and Nala.

Fred was amazed from the start, he not only confirmed the quality of the coconuts but also loved the beautiful beaches surrounded by mountains. He decided to produce his product in Mexico and also established there as his new home.

Finally he named his brand COCO NIAU in honor to his homeland in the French Polynesia.
"Coconut water is not only delicious, it has all of the good but non of the bad"
CEO & Founder





Company: Coco Niau
Brand:  Coco Niau
Slogan:  Coconut Water
Origin: Mexico
Category: Water
Packaging:  330ml
Claims:  100% Natural, No Added Sugar, Only 71 Calories per serving, Kosher, Cholesterol Free, Hydrating
Price: Coming soon
Where to Buy: Mexico, Store Locator
Website: coconiau.com








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