marketing
Scratch-And-Sniff Gardening Magazine Cover Smells Like Real Flowers
Immediate Media‘s monthly gardening magazine, Gardeners’ World, features an innovative scented lavender cover for its June issue to promote a garden aroma theme as part of its Springtime push for... Read More »
POM Sticks It to the FTC with New Ad Campaign
What’s POM’s new strategy after the FTC ruled that its ads falsely advertised heart disease, prostate cancer, and erectile dysfunction protection? Twist the FTC’s words into a new ad campaign. The... Read More »
Lipton Unveils ‘Drink Positive’ Campaign With Lady Antebellum
Lipton, the largest tea brand in the U.S., has unveiled its new campaign starring Grammy Award-winning trio Lady Antebellum featuring national TV spots that highlight 100 percent Natural Lipton® Iced... Read More »
Odwalla Taps Into ‘Goodness’ Mojo
A new Odwalla campaign aims to build loyalty by integrating the brand’s “goodness” benefits with real-life good-works messaging and engagement activities across platforms. The effort, taglined “Goodness Grows Here,” includes... Read More »
Pepsi Launches First Global Campaign
Pepsi has unveiled its first global campaign, “Live for Now,” based on the brand’s new global positioning. The company conducted extensive global research, connecting with thousands of fans, and found... Read More »
South Korean Oreo Breastfeeding Ad
Scratch that kid-friendly vibe you’ve been accustomed to from OREO. A recent ad emerging from South Korea pictures a young baby getting breastfed, mother’s nipple exposed, and OREO cookie in hand.... Read More »
Tongues are wagging about weird flavors
This weird flavor stuff may be getting tough to swallow in 2012. Like BLT potato chips. PB&J vodka. Birthday cake Oreos. Tacos made of Doritos. Rainbow sherbet gum. And, for... Read More »
Your Brain on Food
Calling a dish “crack” can come off as false advertising at best, poor taste at worst. We test the claims (because, yes, someone had to). When did naming foods after... Read More »
Knights, Pirates, Trees Flock to Facebook
A new marketing campaign for StubHub, the ticket-resale website, stars a 25-foot-high animatronic talking tree with tickets as leaves. In commercials, the tree, known as the “Ticket Oak,” lives in... Read More »
