marketing
Kraft Has Tapped the Sexy Zesty Guy to Promote the Italian Dressings in the U.S.
Kraft discovers the sexy side of cooking in the new “Let’s Get Zesty” campaign launched for the Kraft Italian Dressings range in the U.S. The promotion by BEING Los Angeles... Read More »
Vintage-Style Bags Get a Boost From Online Marketing
In February 2010, after playing around with an industrial sewing machine and commercial cutting table he bought via Craigslist, Chris Hughes launched Artifact Bag Co. The Omaha, Neb.-based business sells... Read More »
Screens: Coming to a City Block Near You
Many of us spend several hours of the day face-down into our laptops. We navigate our cities and communities from the control panels of our smartphones. And at the end... Read More »
The service sucked, but that new logo looks great
Have you ever been drawn to a restaurant because of the advertising? The images on TV sizzle with dishes so tempting that you can almost taste them. You weren’t even... Read More »
The art of catering to the new intelligentsia
Knowledge and cultural experiences are becoming important status symbols for the modern consumer, and brands can help their customers open the door to this kudos through collaborations with the arts.... Read More »
Do Liquor Brands Target Women?
New marketing campaigns include hot men for lady drinkers Ladies, what makes you buy a drink — the taste, or the hunky man hawking the product? It seems the liquor... Read More »
Poptip polls take instant pulse of the tweeting masses
Marketers and the media already get instant feedback from the people they communicate with on Twitter and Facebook, but Poptip, a startup graduating from TechStars NYCthis week, wants to help... Read More »
Is Sucralose Becoming the New Sugar?
Sweeteners are not exactly a new thing but they are certainly receiving more demand than they previously were in Mexico. Sucralose is being added to many products both as a... Read More »
With Coke Zero “Make It Possible,” Coca-Cola Makes Marketing A Community Project
oke Zero is out to create an international dance craze–and remake its marketing process–via the “Make It Possible Project,”a campaign that came together organically over the course of several months... Read More »
Kerry Foods goes all natural for ham brand
Kerry Foods is readying a £3m marketing campaign to support the relaunch of its Richmond Ham range as a 100% natural product, a move that comes after research found that... Read More »
