Breakfast maverick, FUEL YOUR 10K HOURS, is trialing the world’s first performance enhancing porridge, dubbed Morning Glory, just in time for Valentine’s Day. The ultimate in on-the-go breakfast for early risers, the ‘sex pot’ contains added protein, fibre and herbal Viagra to keep busy commuters energised all day. It’s also packed with whole juniper berries, whose juices are considered to naturally improve stamina.
The love boffins at FUEL spent four months developing the new product, testing out a range of flavour combinations to find a great-tasting recipe to hit the spot this Valentine’s Day.
Breaking breakfast boundaries, following the initial trial, Morning Glory will sit alongside FUEL’s current popular porridge pot flavours; Forrest Fruits, Apple & Cinnamon and Golden Syrup.
Other products in the FUEL YOUR 10K HOURS product portfolio include it’s innovative Liquid Breakfast milk-based drink and and market-leading Fully Loaded Granola range, available in Chocolate, Nut and Fruit.
Barney Mauleverer, co-founder at FUEL YOUR 10K HOURS, said:
“Our products are designed to fuel your morning, so creating something with a bit of extra oomph in time for Valentine’s Day was a no brainer. We never compromise on taste so spent months researching flavours to make sure we created a product that performed as well orally as it does functionally”
“Morning Glory is the perfect morning quickie, giving those looking to get loved up this Valentine’s Day a few extra minutes with their other half. As with Liquid Fry Up, we’re always looking to innovate within the breakfast market and Morning Glory is one of our most our most audacious products to date. We can’t wait to see what our fans think.”
Kyle Parker, 32, Brighton, comments:
“I’m a big fan of Fuel products and never one to pass up a challenge, I took a couple of spoonfuls and was pleasantly surprised at its fruity taste. After a couple of minutes I felt a huge surge of energy and needless to say it wasn’t just the porridge being stirred. “
Company: Fuel Your 10k Hours
Brand: Morning Glory
Category: Cereals, Breakfast Options
Packaging: 60g pot
Claims: Protein, Limited Edition
Variants: Forest Fruits, Apple & Cinnamon, Golden syrup, Morning Glory
Where to Buy: Direct on Website