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Dairy Drink Spotlight: Amul Memory Milk- Kulfi Caramel

 

 

For centuries we have been using ayurvedic herbs with milk to boost memory. Amul brings to you this age old secret recipe in "Amul Memory Milk". In today’s competitive world, when your kids are under tremendous pressure to perform in every field especially studies; Amul Memory Milk helps in maintaining their performance. It also reduces anxiety & stress and improves mental acuity in adults.

Fortified with the nutrition of milk and memory boosting Brahmi, Shankhpushpi, Tulsi, Ashwagandha and other herbs, Amul Memory Milk is your family’s perfect companion in facing daily challenges.

 

What is Amul Memory Milk?

According to Ayurveda, certain combinations of herbs are useful for physical and mental development. These herbs are available in the market in form of paste, powder or capsules. Traditionally these herbs are consumed as it is or with various supplements. The most popular supplement with which these herbs are taken is milk. Hence, developing a milk drink with memory boosting ayurvedic herbs becomes the natural choice. Amul Memory Drink contains various ayurvedic herbs that are traditionally known to boost memory.

 

What are the benefits of Tulsi?

Mental Health: Tulsi has superb and unbeatable medicinal values which heal the mind as well as the body. Its anti-inflammatory and antioxidant properties reduce inflammation and the damage caused by harmful free radicals and maintain the health of the nerves and the tissues. Elevated cortisol levels can be dangerous; it’s commonly known as the stress hormone, and it can have a major impact on our learning and memory. Vitamin-C and other antioxidants in Holy Basil, apart from repairing damages done by free radicals, also minimize the stress caused by these oxidants. They soothe the nerves, lower blood pressure, reduce inflammation and thus reduce stress.

Fever: The miraculous healing properties of Holy Basil come mainly from its essential oils and the phytonutrients contained in it. Holy Basil is an excellent antibiotic, germicidal, fungicidal and disinfectant agent and very efficiently protects our body from all sorts of bacterial, viral and fungal infections. The tremendous disinfectant, germicidal and fungicidal properties of tulsi destroys all pathogens causing fever and heals the resulting fever.

Respiratory Disorders: Tulsi, along with curing viral, bacterial and fungal infections of the respiratory system, gives miraculous relief in congestion due to the presence of components like Camphene, Eugenol and Cineole in its essential oils. It is very effective in curing almost all varieties of respiratory disorders including bronchitis, both chronic and acute.

Lung Disorders: The compounds like vitamin-C, Camphene, Eugenol and Cineole that are present in the essential oils of tulsi do not only cure the infections in the lungs, but also cure congestion of the lungs. Furthermore, they are found to be effective in healing the damages caused to the lungs due to smoking, tuberculosis, and lung cancer. It also helps to cure tuberculosis due to its antibiotic properties.

Heart Diseases: Holy Basil contains vitamin-C and other antioxidants such as eugenol, which protect the heart from the harmful effects of free radicals. Additionally, eugenol is very beneficial in reducing the cholesterol levels within the blood.

 

What are the benefits of Brahmi?

Cognitive Boost: One of the most prized benefits of brahmi is its ability to stimulate the mind, particularly in terms of memory and concentration. It has long been used in Ayurvedic medicine to increase focus and increase retention. Some of the organic compounds in brahmi stimulate cognitive pathways in the brain to boost cognitive ability.

Cognitive Disorders: Closely related to that first benefit of brahmi is the second – its ability to reduce the onset of cognitive disorders as we age, such as dementia and Alzheimer’s disease. Research has shown brahmi to be an effective way of stimulating the creation of new neural pathways and lowering oxidative stress in the brain, which keeps our minds sharp well into our old age.

Anxiety and Stress: The active ingredients in brahmi can effect hormonal balance in the body and positively impact the balance of stress hormones in our body, thereby inducing a calm, relaxed state in a natural way, avoiding the side effects of traditional pharmaceutical options for stress and anxiety relief.

Antioxidant Content: The antioxidants contained in brahmi are essential for promoting a healthy lifestyle. Antioxidants can eliminate free radicals, the dangerous byproducts of cellular metabolism that can cause cells to undergo apoptosis (cell death) or mutate into cancerous cells. These free radicals affect everything from our skin to our cardiovascular system, so a regular dose of brahmi in a daily or weekly diet can help maintain a high quality of life and a healthy metabolism. Antioxidants also prevent certain types of cancer; research is ongoing into the direct pathways that brahmi’s components take to prevent or slow the spread of cancer.

Immune System: The small amount of nutrients is supplemented by the antioxidant compounds to increase the response time of our immune system against pathogens, viruses, or bacterial infection.

 

What are the benefits of Ashwagandha?

Mental Health: Ashwagandha acts as a stress buster as well as revitalizer for the brain and as such helps in keep the brain active and calm. It is mainly used in soothing the brain and keeping it cool for better performance. It also increases the memory power and enhances the brain and its nerves.

Anti-Carcinogenic Properties: A research study has termed Ashwagandha as an emerging and novel alternative in the field of oncology because of its cancer killing properties, in association with radiation therapy and chemotherapy. It is also of interest because it is known to reduce the side effects of chemotherapy without interfering with the tumor cell-killing activity.

Anti-Inflammatory Properties: Ashwagandha has been found to be effective in dealing with a variety of rheumatologic problems. The herb is known to act as a cyclooxygenase inhibitor that decreases inflammation and pain.

Cardio-Protective Properties: Ashwagandha, with its anti-inflammatory, anti-oxidant, and antistressor properties, is good for cardiovascular health problems. It strengthens the heart muscles and can also control cholesterol.
It is a healthy, natural milk based drink which provides an alternative to carbonated soft drinks.

 

What are the benefits of Shankhpushpi?

Memory Booster: Primarily, shankhapushpi is used as a brain tonic. It is one of the best and prominent natural medicines that help in improving memory. The whole plant of shankhapushpi is used in medical treatment. Its consumption also prevents memory loss.

Mental Health: The herb is also used as one of the most important ingredients in the treatment of disorders/syndromes, such as hypertension, hypotension, anxiety neurosis, stresses etc.

Cholesterol Management: The extract from shankhapushpi helps in reducing the level of cholesterol in blood, including triglycerides, phospholipids and fatty acids.

Stress Buster: The herb serves to induce a feeling of calm and peace, promotes good sleep and brings relief in anxiety and mental fatigue. It brings a significant reduction in anxiety levels and neuroticism occurring due to varied stress levels.

 

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About the company

The seeds of this unusual saga were sown more than 65 years back in Anand, a small town in the state of Gujarat in western India. The exploitative trade practices followed by the local trade cartel triggered off the cooperative movement. Angered by unfair and manipulative practices followed by the trade, the farmers of the district approached the great Indian patriot Sardar Vallabhbhai Patel for a solution. He advised them to get rid of middlemen and form their own co-operative, which would have procurement, processing and marketing under their control. Read More

 

 

Company: Amul
Brand: Amul
Slogan: The Taste of India
Origin: India
Category: Dairy Drink
Packaging: 200 ml PET bottles
Claims: Amul Memory Drink contains various ayurvedic herbs that are traditionally known to boost memory.
Variants: View Range Here
Where to Buy: All India
Websitewww.amul.com

 

amulmem_milk_kulfi

 

 

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Snack Spotlight: Cornitos Peri Peri Nacho Crisps

 

 

 

CORNITOS NACHO CRISPS ARE:
Crispy Tortilla Chips
Made from Stone Ground Non-GMO Corn
Baked / Cooked in Healthier Corn Oil
0g Trans Fat
Gluten Free

Ingredients
Corn (70%)
Corn Oil
Iodized Salt
Spices & Herbs (Chilli (12%), Black Pepper, Red Bell Pepper, Oregano)
Corn Starch
Sugar
Lime Juice Powder
Garlic Powder
Soya Sauce Powder
Acidity Regulator (Citric Acid-INS 330)

Contains Added Flavours – Natural & Nature Identical Flavouring Substances (Vinegar)

 

 
About the Company
Established in 2009, Greendot Health Foods Ltd. is a part of the well-known Globe Capacitor Group of companies managed by its Chairman Shri SP Agarwal and Mr Sanjay Agarwal (MD) having turnover of 35 million p.a.

First company to launch Nacho Crisps (Tortilla) in Indian branded snack food market. GHFL has fully automated, state-of-the-art food processing unit. Manufacturing facilities at Roorkee, Haridwar District, Uttarakhand, India. GHFL has done extension of product range by introducing Roasted Nuts and Taco Shell Packs in Market.

GHFL honors quality in every aspect of our profession and business. Manufacturing is done produced in environmental friendly premises and hygienic conditions. GHFL has been awarded with the Best Food and Grocery Brand of the Year in Snack Category at the prestigious CMO Asia Excellence Awards 2016 held at Singapore. Cornitos product ‘Refried Beans’ was awarded Diploma Certification by the prestigious SIAL Innovation Awards 2016, at SIAL China Show, SNIEC Shanghai, China. Read More

 

 

 

 

 

Company: Cornitos
Brand: Cornitos
Slogan: A Perfect Anytime, Anywhere Snack
Origin: India
Category: Snacks
Packaging: 150g bag
Claims: Gluten Free, 0g Trans Fat
Variants: View Range Here
Price: 85.00 Rupees
Where to Buy: Buy Online, Store Finder
Website: cornitos.in

 

 

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kingfisher-feat1

Beer Spotlight: KingFisher Beer

 

 

Kingfisher is crisp, clean and unfailingly refreshing, its deft balance of light bitterness and citrus makes for a perfect partnership with the heat and spice of even the richest curry.

Whether found in Mumbai, Madrid or Manchester, you can be sure that the same authentic Indian recipe is used in both our Indian and UK breweries. So wherever you find it, you know you are truly drinking The Real Taste of India.

Kingfisher also uses the same heroic bottle the world over, ensuring that every time you lift it to your lips it takes you right back to that beautiful beach in Goa. All you have to decide is whether to enjoy a 330ml to yourself or share a 650ml with a fortuitous friend.

 

 

KEY INGREDIENTS

  • Water
  • Malted barley
  • Glucose syrup
  • Torrefied wheat
  • Hops
  • Colour: caramel

 

NUTRITIONAL VALUES

Component Per 100ml
Energy - bottles 33 kcal
139 kJ
Energy - draught 32 kcal
132 kJ
Protein 0.3 g
Carbohydrate 1.4 g
       as sugars 1.4vg
       as starch 0.0 g
Fat 0.0 g
       as saturated 0.0 g

 

 

The History of Kingfisher

Kingfisher is India’s No.1 beer and is one of the country’s most heralded exports. However, this triumphant tipple can trace its roots all the way back to 1857 when Castle Breweries first started brewing in the majestic city of Mysore.

Back then, the sight of bullock carts carrying huge barrels of beer was a common one. These carts wheeled their way to customers throughout the region as the refreshing brew became a favourite of all who tasted it. In time, Castle Breweries joined forces with four competitors to form the company now proudly known as United Breweries.

 

 

Company: Kingfisher
Brand: Kingfisher
Origin: India
Category: Beer
Packaging:  330ml and 650ml bottles
Price: Coming soon
VariantsView Range Here
Where to BuyUK, India
Websitehttp://kingfisherbeer.co.uk/

 

 

 

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yaarimain

Advertising Spotlight: Real to Reel – MS Dhoni’s #No1Yaari story

 

 

Video Link: https://www.facebook.com/McDowellsNo1/videos/775895522553433/

Bangalore, 19 August, 2016 - McDowell’s No1 Soda celebrates the bonds of true friendship in a unique and soul stirring video with MS Dhoni (Mahi) and his childhood friends (yaars),who have come together for the first time to show the world their #No1Yaari that has transcended through the years.

The trio from Ranchi, have been together through thick and thin, and never resist celebrating their asli yaari at every opportunity they receive. Mahi and his friends have seen each other through all the hardships and successes and have always stood by each other’s side.

The video made by DDB Mudra, Bangalore captures them reminiscing their childhood and early years of friendship through photographs, a fun game of ‘gully cricket’ using tin cartons as the makeshift wickets and cracking jokes amongst each other while playing pranks on others.

Their #No1Yaari was not only about the difficulties but also about the silly moments they share with each other, inside jokes and laughter that radiates through each one of them when they are together.

“A lot has changed over the years but one thing that has remained constant and by my side is my true friendship. Even though we are not able to meet each other very often, but whenever we do, we start from where we last left. Over the years this bond of brotherhood has only become stronger. This video by McDowell’s No1 Soda rebuilds our priceless moments and makes me cherish my yaari even more,” says MS Dhoni.

Arun Pandey, a close friend, confidante and chairman of Rhiti Sports Management, the company that manages MS Dhoni said, "I always believe that true friendship gives you courage and confidence. We are very happy at how this fantastic Yaari video beautifully expresses the nuances of MS's deepest real life friendships. During the initial brainstorming session, my suggestion to include MS's childhood friends in the video (except me) was accepted unanimously. I am sure this video will always have a special place in the hearts of MS's fans and admirers worldwide."

McDowell’s No1 Soda is also running a contest where the lucky winners who comment on the video will get a once in a lifetime chance to meet the MS Dhoni with their No1 Yaars to celebrate their friendship.

About ‘No1Yaari’ campaign by McDowell’s No1 Soda

McDowell’s No1 Soda by United Spirits Limited - A Diageo group company has long been celebrating the bonds of brotherhood and bringing close friends together. In 2014, McDowell’s No1 Soda launched the ‘No1Yaari’ campaign with a 7-minute digital short film which has garnered over 11 million views and features a truly heart-warming song by Mohit Chauhan to honour those cherished, meaningful friendships that enrich our lives.

 

 

 

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brisk feat1

Packaging Spotlight: Brisk Chocolates

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Designed by

Shaivalini Kumar

New Delhi, India

 

 

Brief

Branding and packaging design pitch done for Brisk Chocolates (All seasons). Brisk chocolates are made from

rich cacao and contain active ingridients that resonate with a certain kind of weather.

(*Project has been modified for viewing purposes)

 

 

 

 

 

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amul

GCMMF introduces Amul Lactose Free milk in India

 

Amul Lactose Free Milk is first of its kind in India. It is milk without lactose so that even a lactose intolerant person can enjoy milk. With less than 0.01% lactose content, this milk is said to offer all the goodness of protein, calcium and pre-digested Lactose that helps in easy digestion of milk for lactose intolerant people. Amul Lactose Free Milk is manufactured in state-of-art manufacturing facility of AmulFed Dairy, Gandhinagar, India. Enzyme Lactase is added to ultra heat treated milk at very high precision so that the natural lactose present in milk is broken down in to glucose and galacatose. The lactose free milk is available in an attractive, easy to use portion pack of 250ml in Tetrapack. The functionality of re-cap prevents spillage and allows multiple time use. 250ml pack with re-cap gives easy carrying and handling experience to consumers especially during travel. The product comes with a shelf life of 120 days from date of manufacturing.

 

About GCMMF
Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is India's largest food product marketing organisation with annual turnover (2014-15) US$ 3.4 billion. Its daily milk procurement is approx 14.85 million lit per day from 18,536 village milk cooperative societies, 17 member unions covering 31 districts, and 3.37 million milk producer members. GCMMF is India's largest exporter of Dairy Products, its products being exported to USA, Gulf Countries, Singapore, Philippines, Japan, China and Australia.

 

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featured

Drink Spotlight: Paper Boat golgappe ka pani

 

 

Nothing makes you stop in your tracks in a harried evening like the sight of a Golgappewala (Or Panipuriwala. Or Phuchkawala. Or Patashewala. The list goes on.) The very thought of a Golgappa can make you salivate like you did the first time to had one. You couldn’t believe yourself. You couldn’t believe that they could make food taste like this. But they did. And we bring you the same Golgappe ka Pani. Well, minus the aftermath of the gastrointestinal horrors that you might or might not have faced.

 

 

functional benefits of golgappe ka pani

Other than the functional benefits of salivating (of there are many we’re sure), Golgappe ka Pani has tamarind, lemon juice and a hint of red chillies. The tamarind makes it a awesome immunity booster (what with its anti-oxidant properties and all), while the lemon juice makes it a potent digestive aid. The chilli bits make it a powerhouse of nutrients like Vitamin A and E, copper, iron and potassium. Who knew something this tasty could be this good for you?

 

 

Company: Hector Beverages Private Limited
Brand: Paper Boat
Slogan: drinks and memories
Origin: India
Category: Drink
Packaging: 250ml
Claims: nature-identical flavoring substances, immunity booster
Variants: View Range Here
Where to Buy: Buy Online
Website: www.paperboatdrinks.com

 

 

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tea trunk feat1

Tea Spotlight: Tea Trunk Chilli Chai Black Tea

 

 

Your favorite masala tea infused with a hint of red chilli flakes.  Assam Black tea combines effortlessly with the warmth of cardamom, cinnamon, cloves, ginger, vanilla and red chilli flakes. Even if you are a ‘masala chai’ regular, the distinctiveness in its taste will knock your socks off.

 

  • Perfect to kickstart an active morning. Here's a cuppa for the firebrand in you.
  • Taste notes are warm, spicy and bold.
  • Goes well with piping hot samosas.

 

 

About the company

At one point, I owned over 100 rare and exotic teas from China, Japan, Taiwan, Russia, England, Turkey, Greece, Egypt, Kenya and so on. I owned this tea treasure but I knew little about these teas. So in 2011, my passion for tea took me to a professional tea school in Sri Lanka, where I studied under the guidance of  Japanese tea master, Nao Kumekawa. During my study, I visited numerous tea gardens, tasted 100 cups of tea a day, and profiled over 2000 varieties of tea.

I left Tea School inspired and brimming with stories about tea, and decided to make it my mission to demystify tea-speak. Many tea tastings and workshops followed. The more stories I told, the more I heard. I smiled extra bright when chai-lovers walked over to say that they had never had tea this way. And I wanted more and more people to discover and enjoy good-quality tea. Thus was born Tea Trunk, the name inspired from my father’s vintage trunk and a tribute to where my love of tea began.

Today my trunk holds gourmet tea blends crafted by me. Hope you enjoy them as much as I do. Take your pick, and experience tea like it should be.

 

 

Company: Tea Trunk
Brand:  Chilli Chai Black Tea
Slogan:  Tea trunk
Origin: India
Category: Tea
Packaging:  100 gms loose leaf tea or 15 tea bags
Claims:  Infused with red chili flakes
Variants: View product range here
Price:  $5.35 USD
Where to Buy: India, Buy Online
Website:  http://teatrunk.com/

 

 

teatrunk 1

 

 

 

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featured

Drink Spotlight: Paper Boat Anar

 

 

anar

If you asked scientists to invent a way of packing ambrosia into delicious pearl-sized pouches*, they’d look at you quizzically and ask, "Have you not met Anar?"
(*We’d advise you ask scientists to invent other, umm, fruitful things. Like something that postpones Mondays. And submissions. And submissions on Mondays.)
Yes. Pomegranate. Loved by all. Misspelled by all. Precious rubies of respite on a hot day. Powerhouse of nutrients. Ma’s best friend. And your white shirts’ worst enemy. Originally from Iran, this princely fruit descended the Silk Route to our short break’s tiffin dabbas. And today, its nectar has been painstakingly collected and presented to you without fuss, frills, pollutants or preservatives.
It would be disservice to call it a mere drink. Anar, is elixir.

 

 

functional benefits of anar

Anar, we’ll have you know, is quite the old hat. So old, that its first sightings have been traced to the Bronze Age. Maybe that’s why it’s so good at beating aging. Packed with polyphenols, Anar has such commendable antioxidant properties that it probably lectured green tea on the matter. And speaking of beating – Anar is good for the heart, its fiber is kind to the weighing scale, and its abundant Vitamin C is great for immunity.
If Ma could wish for a happy-health-elf to follow you around, it would be Anar.

 

 

Company: Hector Beverages Private Limited
Brand: Paper Boat
Slogan: drinks and memories
Origin: India
Category: Juice
Packaging: 250ml
Claims: natural and nature-identical flavouring substances
Variants: View Range Here
Where to Buy: Buy Online
Website: www.paperboatdrinks.com

 

 

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tea trunk feat4

Tea Spotlight: Tea Trunk Ginger Root Black Tea

 

 

Brown-eyed boy of Ayurveda, ginger is well known for its medicinal properties. Combine it with the health benefits of robust whole-leaf Assam black tea and what you get is the perfect antidote to everything—from a blocked nose to a broken heart. It’s love and care disguised as tea.

 

 

  • Perfect for de-congesting the mind and body. Especially good for that itchy throat.
  • Taste notes are earthy, warm and bold.
  • Goes well with pakoras/ fritters, Lemon cake, Chutney sandwiches.

 

 

About the company

At one point, I owned over 100 rare and exotic teas from China, Japan, Taiwan, Russia, England, Turkey, Greece, Egypt, Kenya and so on. I owned this tea treasure but I knew little about these teas. So in 2011, my passion for tea took me to a professional tea school in Sri Lanka, where I studied under the guidance of  Japanese tea master, Nao Kumekawa. During my study, I visited numerous tea gardens, tasted 100 cups of tea a day, and profiled over 2000 varieties of tea.

I left Tea School inspired and brimming with stories about tea, and decided to make it my mission to demystify tea-speak. Many tea tastings and workshops followed. The more stories I told, the more I heard. I smiled extra bright when chai-lovers walked over to say that they had never had tea this way. And I wanted more and more people to discover and enjoy good-quality tea. Thus was born Tea Trunk, the name inspired from my father’s vintage trunk and a tribute to where my love of tea began.

Today my trunk holds gourmet tea blends crafted by me. Hope you enjoy them as much as I do. Take your pick, and experience tea like it should be.

 

 

Company: Tea Trunk
Brand:  Ginger Root Black Tea
Slogan:  Tea trunk
Origin: India
Category: Tea
Packaging:  100 gms loose leaf tea or 15 tea bags
Claims:  Perfect for de-congesting the mind and body
Variants: View product range here
Price:  $6.50 USD
Where to Buy: India, Buy Online
Website:  http://teatrunk.com/

 

 

tea trunk 4

 

 

 

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