Tag Archives: identity


Packaging Spotight: ZZQ Texas Craft Barbecue Identity



Designed by
Karnes Coffee Design
Richmond, VA USA



ZZQ Texas Craft Barbecue Identity : ZZQ is a Richmond, VA-based barbeque catering service with it’s roots in Central Texas slow-smoked meats. The logo takes inspiration from vintage cattle brands and the clients’ own Modernist architectural influences. For the applications, we use various textures such as letterpress, inked stamps, kraft papers and metal as accents to create an authentic and budget-friendly system.




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Hornsby’s New Brand Identity Helps Cider Become Mainstream in the U.S.

Following its recent acquisition by C&C Group Plc, the hard cider brand Hornsby’s refreshes its brand identity and packaging with a goal to break down barriers between beer and cider drinkers and popularize cider in the U.S.

Blue Marlin New York, the agency behind the redesign, has developed the visual concept called “The Outcider” that reflects the Hornby’s brand attributes, such as bravery, independence and fearlessness of being different, while captures the spirit of adventure inherited by the  founder George Hornsby.

The Hornby’s brand icon rhinoceros, as well as the overall look and feel of the brand, have got a complete overhaul, which is believed by the designers and the brand owner to revolutionized the cider category.

Photo: New Hornby's package design

Photo: New Hornby’s package design

Full Article @ Popsop

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In Japan, cardless ATMs will scan users’ palms

Japan’s Ogaki Kyoritsu Bank will soon roll out a line of ATMs that scan users’ palms and require no external form of identification.

We’ve already seen how biometric technologies can help bring banking to illiterate users with NCR’s Pillar ATMs, and now we’re seeing how that same technology can be put to use in a different scenario. Specifically, in times of disaster, cardless banking ensures consumers can still access their accounts. Inspired by just that need, Japan’s Ogaki Kyoritsu Bank will soon roll out a line of ATMs that scan users’ palms and require no external form of identification.

Whereas most existing biometric ATMs still require authentication using a bank card, Ogaki Kyoritsu Bank’s devices will not. Rather, users of the bank’s new ATMs will register ahead of time at a local branch with their palm print and other key information. Then, to use one of the devices they’ll need only enter their birth date and a four-digit PIN along with having their palm scanned, according to a Nikkei report. The new technology will reportedly be installed at ten banks and a drive-through ATM in September.

Full Article @ SpringWise

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Hackers Love Restaurants – For Identity Theft

At some point in your restaurant-going life, you’ve probably felt a pang of doubt when you handed over your Visa card. How easy it would be, you probably thought, for a waiter to copy your credit card number and head out on a shopping spree. You probably got over it, reasoning that people who do such things probably get caught. And maybe you’re right. But that doesn’t mean you’re safe. The real threat isn’t that your charming waiter will steal your financial information. It’s that the Russian mafia will steal it from your waiter.

On Thursday, Verizon released its Data Breach Investigations Report, an annual landmark in the data-security industry. The big story this year, Verizon reports, was the rise of “hacktivists”—vigilantes who orchestrate high-profile cyber-attacks on big corporations, government entities, and even Internet security companies, usually to make a political statement (although sometimes, it seems, out of sheer vindictiveness). These are the attacks that make headlines, and for good reason: They’re sophisticated, brazen, and sometimes downright scary.

But if 2011 was “the year of the hacktivist,” as Forbes proclaimed, every year is the year of the run-of-the-mill cybercriminal. For at least a decade, organized crime groups around the world, but particularly in Eastern Europe, have been honing their hacking skills in a bid to capture our credit card and bank account numbers. Increasingly, they’re targeting restaurant franchises and other small businesses by hacking their point-of-sale checkout systems, which are often woefully insecure. And, as the Verizon report shows, they’re getting better at it all the time.

Unlike hacktivists’ flashy attacks, these criminals’ exploits rarely make the news. Publicity is not in their interest, and it can takes months for their victims to find out they’ve been hit. When businesses do learn they’ve been compromised, they often conclude that publicizing the crimes wouldn’t be in their interest either. For these reasons, attacks on retail establishments fly under the radar, though they vastly outnumber those orchestrated by well-known groups like Anonymous and LulzSec, which accounted for just 3 percent of the 855 data-breach cases covered in the Verizon report.

Restaurants were easily the most-targeted businesses, accounting for over half of all reported attacks. Retail stores were second, at about 20 percent. The findings are consistent with those of a similar report released earlier this year by Trustwave, an information security company, which found that the food and beverage, retail, and hospitality industries combine to account for 80 percent of data breaches.

Why are small businesses such frequent targets? Because they offer hackers the easiest path to your financial information. In fact, security consultants say, there’s an entire underground industry built around extracting customers’ credit card numbers from retailers’ point-of-sale systems.

Rich Mogull, an information security analyst who runs a company called Securosis, explains that a typical cybercrime works something like this. First, a hacker—often in Russia, but sometimes in the United States, Romania, Vietnam, or elsewhere—uses special software to scan a portion of the Internet for IP addresses that look like they might belong to the servers restaurants and retailers use to transmit credit and debit card data. When they find them, they send that information to another program that starts trying common passwords to log into the server remotely.


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Reaffirming Mexican Identity in an Age of Globalization

Renewed interest in mescal demonstrates the desire to celebrate and distinguish Mexican culture

Whatever its merits and drawbacks, globalization has undeniably increased the uniformity between what were once distinct cultures. However, some societies are now starting to push back and are looking for ways to reaffirm their local identity. In Mexico, people are re-evaluating popular and traditional cultural elements, and trend which is clearly seen in the renewed interest in mescal. Mescal, the alcoholic beverage best know for having a worm at the bottom of the bottle, is a tradition drink made from maguey in some parts of Mexico. The production of mescal has been practiced since ancient times and relies on traditional and craft processes, in which, thanks to a long fermentation and care, the beverage ultimately takes on different aromas, strong flavors, and a high alcoholic content. (And by the way, not all of them have a worm in the bottle.)

Mexico Mescal Bottles

Mescal use to be the traditional drink of the people in many towns of Mexico, but recently we have seen an increasing consumption of mescal in cities, especially in many bars of Mexico City, and even at art gallery openings and fancy restaurants. Some mescal bars, like La Botica or La Clandestina, have adapted icons and aesthetic elements of popular and traditional culture to create spaces with an urban, kitsch look. This reinvention of cultural elements is also expressed in the design of the different bottles and communication pieces of different mescal brands and bars.

Mexican bars

Consumers are also more interested in learning where their beverages come from. The tour group T.R.I.P. organizes mescal tastings and activities that introduce drinkers to the production process and the artisans behind it, creating a bond between people interested in mescal while promoting fair trade and culture preservation.

Mexico TRIP Mescal

The revaluation of mescal and its historical context is important in a society that is in search of authentic national identity. In a culturally rich country like Mexico, this trend can only be expected to increase as globalization continues, and will not be limited to one industry or product category. If anything, this renewed interest demonstrates how important it is for brands to be aware of local pride and to take advantage of new business opportunities by identifying and reinventing traditional practices.

via TrendScout

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