identity

hornsbys

Hornsby’s New Brand Identity Helps Cider Become Mainstream in the U.S.

May 4, 2013 No Comments »

Following its recent acquisition by C&C Group Plc, the hard cider brand Hornsby’s refreshes its brand identity and packaging with a goal to break down barriers between beer and cider... Read More »

ogaki

In Japan, cardless ATMs will scan users’ palms

April 30, 2012 No Comments »

Japan’s Ogaki Kyoritsu Bank will soon roll out a line of ATMs that scan users’ palms and require no external form of identification. We’ve already seen how biometric technologies can... Read More »

identitytheft

Hackers Love Restaurants – For Identity Theft

March 24, 2012 No Comments »

At some point in your restaurant-going life, you’ve probably felt a pang of doubt when you handed over your Visa card. How easy it would be, you probably thought, for... Read More »

trendpool_03-590x393

Reaffirming Mexican Identity in an Age of Globalization

September 22, 2011 No Comments »

Renewed interest in mescal demonstrates the desire to celebrate and distinguish Mexican culture Whatever its merits and drawbacks, globalization has undeniably increased the uniformity between what were once distinct cultures.... Read More »