Porto Alegre, Brazi
New Graphic Identity for Nutrella
Porto Alegre, Brazi
New Graphic Identity for Nutrella
Following its recent acquisition by C&C Group Plc, the hard cider brand Hornsby’s refreshes its brand identity and packaging with a goal to break down barriers between beer and cider drinkers and popularize cider in the U.S.
Blue Marlin New York, the agency behind the redesign, has developed the visual concept called “The Outcider” that reflects the Hornby’s brand attributes, such as bravery, independence and fearlessness of being different, while captures the spirit of adventure inherited by the founder George Hornsby.
The Hornby’s brand icon rhinoceros, as well as the overall look and feel of the brand, have got a complete overhaul, which is believed by the designers and the brand owner to revolutionized the cider category.
In an effort to prevent online identity theft, British authorities are considering using a system that will allow users to access public services using logins from their banks, cellphone accounts or even their social media.
Authorities in Britain are considering widening the officially recognized forms of identification to include some more modern options, according to reports in the British press. No longer will British citizens have to resort to birth certificates, passports or drivers licenses in order to confirm their identities when required; if the new scheme goes ahead as currently discussed, cellphone accounts, bank accounts and even social network logins will be approved forms of identification online for multiple public services.
The Guardian reports that the Cabinet Office has confirmed that Ministers are expected to announce in the next few weeks the release of a new list of “certified providers” that will be part of a new program described as offering “identity assurance.” The program is designed for citizens to be able to control their own data online, thereby avoiding the kind of governmental oversight that caused public outcry when the previous administration had suggested a national identity card program.
The program would apparently allow citizens to select their own method of ID verification from a list of pre-approved non-government organizations, to ensure that the government was in no way responsible for storing said ID data anywhere, nor would have access to it beyond the confirmation that said user was who they claimed to be. The aim of the scheme is to both prevent identity theft, but also to assist what the authorities are terming “login fatigue” – that is, the forgetting of passwords or login names because you have far too many to remember them all correctly.
Amusingly, the project is said to have the unofficial title of “Little Brother.” With depressing regularity for any government program in any country, not everyone is on board. Guy Herbert, spokesman for the privacy rights campaign No2ID, complained that “the danger is that [the program] could be sidelined and used as a fig leaf by the data-hungry government departments,” although he admitted that, in its current form, “this is a fine scheme in principle” and “is backed by ministers.”
The organizations being considered for the chance to act as intermediary in this program haven’t been made public yet, although it’s believed that some are more strongly pushing for more established entities – banks, cellular carriers – over social media for reasons of increased online security and less likelihood of successful hacking or breach of personal data storage. Officially, the Cabinet Office has merely confirmed that the Department for Work and Pensions is working with the Cabinet Office’s identity assurance team to ensure that the program will be up and running by the launch of the DWP’s “universal credit scheme” for the unemployed and those on low incomes; that program is scheduled to be in place in late 2013 or early 2014.
We’ve already seen how biometric technologies can help bring banking to illiterate users with NCR’s Pillar ATMs, and now we’re seeing how that same technology can be put to use in a different scenario. Specifically, in times of disaster, cardless banking ensures consumers can still access their accounts. Inspired by just that need, Japan’s Ogaki Kyoritsu Bank will soon roll out a line of ATMs that scan users’ palms and require no external form of identification.
Whereas most existing biometric ATMs still require authentication using a bank card, Ogaki Kyoritsu Bank’s devices will not. Rather, users of the bank’s new ATMs will register ahead of time at a local branch with their palm print and other key information. Then, to use one of the devices they’ll need only enter their birth date and a four-digit PIN along with having their palm scanned, according to a Nikkei report. The new technology will reportedly be installed at ten banks and a drive-through ATM in September.
At some point in your restaurant-going life, you’ve probably felt a pang of doubt when you handed over your Visa card. How easy it would be, you probably thought, for a waiter to copy your credit card number and head out on a shopping spree. You probably got over it, reasoning that people who do such things probably get caught. And maybe you’re right. But that doesn’t mean you’re safe. The real threat isn’t that your charming waiter will steal your financial information. It’s that the Russian mafia will steal it from your waiter.
On Thursday, Verizon released its Data Breach Investigations Report, an annual landmark in the data-security industry. The big story this year, Verizon reports, was the rise of “hacktivists”—vigilantes who orchestrate high-profile cyber-attacks on big corporations, government entities, and even Internet security companies, usually to make a political statement (although sometimes, it seems, out of sheer vindictiveness). These are the attacks that make headlines, and for good reason: They’re sophisticated, brazen, and sometimes downright scary.
But if 2011 was “the year of the hacktivist,” as Forbes proclaimed, every year is the year of the run-of-the-mill cybercriminal. For at least a decade, organized crime groups around the world, but particularly in Eastern Europe, have been honing their hacking skills in a bid to capture our credit card and bank account numbers. Increasingly, they’re targeting restaurant franchises and other small businesses by hacking their point-of-sale checkout systems, which are often woefully insecure. And, as the Verizon report shows, they’re getting better at it all the time.
Unlike hacktivists’ flashy attacks, these criminals’ exploits rarely make the news. Publicity is not in their interest, and it can takes months for their victims to find out they’ve been hit. When businesses do learn they’ve been compromised, they often conclude that publicizing the crimes wouldn’t be in their interest either. For these reasons, attacks on retail establishments fly under the radar, though they vastly outnumber those orchestrated by well-known groups like Anonymous and LulzSec, which accounted for just 3 percent of the 855 data-breach cases covered in the Verizon report.
Restaurants were easily the most-targeted businesses, accounting for over half of all reported attacks. Retail stores were second, at about 20 percent. The findings are consistent with those of a similar report released earlier this year by Trustwave, an information security company, which found that the food and beverage, retail, and hospitality industries combine to account for 80 percent of data breaches.
Why are small businesses such frequent targets? Because they offer hackers the easiest path to your financial information. In fact, security consultants say, there’s an entire underground industry built around extracting customers’ credit card numbers from retailers’ point-of-sale systems.
Rich Mogull, an information security analyst who runs a company called Securosis, explains that a typical cybercrime works something like this. First, a hacker—often in Russia, but sometimes in the United States, Romania, Vietnam, or elsewhere—uses special software to scan a portion of the Internet for IP addresses that look like they might belong to the servers restaurants and retailers use to transmit credit and debit card data. When they find them, they send that information to another program that starts trying common passwords to log into the server remotely.
Whatever its merits and drawbacks, globalization has undeniably increased the uniformity between what were once distinct cultures. However, some societies are now starting to push back and are looking for ways to reaffirm their local identity. In Mexico, people are re-evaluating popular and traditional cultural elements, and trend which is clearly seen in the renewed interest in mescal. Mescal, the alcoholic beverage best know for having a worm at the bottom of the bottle, is a tradition drink made from maguey in some parts of Mexico. The production of mescal has been practiced since ancient times and relies on traditional and craft processes, in which, thanks to a long fermentation and care, the beverage ultimately takes on different aromas, strong flavors, and a high alcoholic content. (And by the way, not all of them have a worm in the bottle.)
Mescal use to be the traditional drink of the people in many towns of Mexico, but recently we have seen an increasing consumption of mescal in cities, especially in many bars of Mexico City, and even at art gallery openings and fancy restaurants. Some mescal bars, like La Botica or La Clandestina, have adapted icons and aesthetic elements of popular and traditional culture to create spaces with an urban, kitsch look. This reinvention of cultural elements is also expressed in the design of the different bottles and communication pieces of different mescal brands and bars.
Consumers are also more interested in learning where their beverages come from. The tour group T.R.I.P. organizes mescal tastings and activities that introduce drinkers to the production process and the artisans behind it, creating a bond between people interested in mescal while promoting fair trade and culture preservation.
The revaluation of mescal and its historical context is important in a society that is in search of authentic national identity. In a culturally rich country like Mexico, this trend can only be expected to increase as globalization continues, and will not be limited to one industry or product category. If anything, this renewed interest demonstrates how important it is for brands to be aware of local pride and to take advantage of new business opportunities by identifying and reinventing traditional practices.