Tag Archives: ice cream

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Ice Cream Spotlight: Breyers® delights Low Calorie Creamy Chocolate Ice Cream

 

 

Creamy Chocolate delights

Rich, creamy low-fat chocolate ice cream made with real cocoa. It's the ultimate chocolate-lover's dream! 270 calories per pint.

 

 

About the company

A Rich History In 1866, as America recovered from the Civil War, William A. Breyer of Philadelphia hand-cranked his first gallon of ice cream. It was a special ice cream consisting of rich cream, pure cane sugar, fresh fruits, nuts and other flavors – some of the very same ingredients used today. He sold it to his neighbors with the promise that his ice cream was made with the finest ingredients. Word spread quickly, and Breyers® Ice Cream was soon declared Philadelphia’s best.

Breyer opened his first retail ice cream shop in 1882. Within a short time, he and his family opened four more shops. Breyer continued to make all of the ice cream in the back of one of the shops, cranking it by hand and delivering it with his horse-drawn wagon. Read More

 

 

Company: Breyers
Brand: Breyers
Slogan: made with fresh cream
Origin: USA
Category: Ice Cream
Packaging: 1 Pint (470 ml)
Claims: 20g of protein per pint. 270 calories per pint.
Variants: View Product Range Here
Where to Buy: Store Locator
Websitewww.breyers.com

 

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Ice Cream Spotlight: Simple Truth Delicious Low Calorie Ice Cream

 

 

New Simple Truth Low Cow Lite Ice Cream is rich in flavor and oh-so-creamy in texture, yet high in protein and low in calories. This delicious frozen treat has been carefully crafted to taste and eat just like your favorite ice cream. But the cherry on top of this ice cream is that it contains 75% less fat and 55% fewer calories than regular ice cream. In addition, Low Cow is non-GMO, gluten free, and made with absolutely no artificial ingredients or preservatives.

Say hello to your new favorite sweet treat and say goodbye to feeling guilty about polishing off an entire pint of ice cream in one sitting. Actually, we would encourage you to brag about it! Just be sure to tag us @simpletruth4u when you do!

Check out our 6 flavors below. From your traditional flavors of Vanilla and Chocolate, to the always popular flavors of Sea Salt Caramel and Mint Chocolate Chip, to the unforgettable cake flavored extravaganza of Birthday Cake and Lemon Cake, all our Low Cow flavors are sure to wow.

So what are you waiting for?! Grab a pint (or two... or three...), a spoon, and enjoy!

 

 

About the company

Our Customers told us they wanted a simpler way to shop for organic (and some natural) products in our stores. The result? Simple Truth® and Simple Truth Organic®: affordable and delicious foods that represent the joy of eating closer to the way nature intended.

These foods provide a simple, uncomplicated and trustworthy solution to the challenge of simply better living. You’ll find Simple Truth® and Simple Truth Organic® items throughout the store during your everyday shopping trips. Clean, simple packaging and easy-to-understand ingredient statements take the chore out of selecting Organic, Free From 101 and some Natural foods.

Available exclusively at the Kroger® Co. Family of Stores, Simple Truth® and Simple Truth Organic® are honest, easy and affordable.

 

 

Company: Simple Truth
Brand: Simple Truth
Slogan: Rich & Creamy
Origin: USA
Category: Ice Cream
Packaging: 16 fl oz (473 ml)
Claims: Gluten Free. High in protein. Low in calories.
Variants: View Product Range Here
Where to Buy: Store Finder
Websitewww.simpletruth.com

 

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Ice Cream Spotlight: Breyers Low Calorie Cookies & Cream Ice Cream

 

 

Cookies & Cream delights

Tasty cookies and cream reduced-fat ice cream, made with real cookies and fresh cream in every bite. A wondrous combination that your taste buds will love at 330 calories per pint.

 

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About the company

A Rich History In 1866, as America recovered from the Civil War, William A. Breyer of Philadelphia hand-cranked his first gallon of ice cream. It was a special ice cream consisting of rich cream, pure cane sugar, fresh fruits, nuts and other flavors – some of the very same ingredients used today. He sold it to his neighbors with the promise that his ice cream was made with the finest ingredients. Word spread quickly, and Breyers® Ice Cream was soon declared Philadelphia’s best.

Breyer opened his first retail ice cream shop in 1882. Within a short time, he and his family opened four more shops. Breyer continued to make all of the ice cream in the back of one of the shops, cranking it by hand and delivering it with his horse-drawn wagon. Read More

 

 

Company: Breyers
Brand: Breyers
Slogan: made with fresh cream
Origin: USA
Category: Ice Cream
Packaging: 1 Pint (470 ml)
Claims: 20g of protein per pint. 330 calories per pint.
Variants: View Product Range Here
Where to Buy: Store Locator
Websitewww.breyers.com

 

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Industry News: GRAETER’S GIVES SPECIAL ICE CREAM FLAVOR IN HOPES TO CURE CANCER

 

 

The Cure Starts Now and Graeter’s team up once again this September for their annual Cones for the Cure campaign. The campaign will take place September 7-17 at participating Cincinnati, Dayton, Cleveland, Chicago, Columbus, Indianapolis, Lexington, Louisville and Pittsburgh Graeter's locations to help spread the word about The Cure Starts Now and its mission to find the homerun cure for cancer by focusing on pediatric brain cancer.

As part of their continued support for The Cure Starts Now, Graeter's will be giving away free scoops of  Elena’s Blueberry Pie ice cream (available at specific locations only) to customers two times during the campaign period. Elena’s Blueberry Pie is a special flavor that was created in honor of 6-year-old Elena Desserich, the inspiration behind The Cure Starts Now.

“In many ways, this is where it started,” says Chip Graeter of Graeter’s. “Ten years ago we joined the charity with the creation of this special flavor and have been committed to the cause ever since. And this time we want to do even more.”

During Cones for the Cure, guests that visit a Graeter’s store during the campaign period have the opportunity to donate a $1 or $5 “Cone for the Cure.” Graeter’s will also offer a $20 savings booklet for every donation of $5 or more to The Cure Starts Now.

The element of surpise is what makes this such a great campaign as the two free ice cream days will randomly be announced with the help of media outlets, bloggers and social media. Be sure to "like" the Cones for the Cure Facebook page at www.facebook.com/conesforthecure for the latest news about the campaign.

In 2016, over 50,000 people participated in the campaign which generated over $136,000 for The Cure Starts Now. To date, over $459,000 has been raised through the campaign to fund homerun cure research. Since 2007, The Cure Starts Now has funded over $7.3 million in groundbreaking research. To learn more about Cones for the Cure or The Cure Starts Now, please visit the website at www.conesforthecure.org.

“It may be the very best way to make a difference while treating yourself to the best ice cream around,” says Graeter.

Contact:

Sarah Walters, 614-794-2008, walters@rmdadvertising.com
Jen Gault, 513-772-4888, jen@thecurestartsnow.org

 

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Packaging Spotlight: Van Leeuwen Artisan Ice Cream

 

Designed by
Natasha Jen
Pentagram

 

 

Van Leeuwen Artisan Ice Cream makes high-quality ice cream with the finest organic ingredients, prepared from scratch in Brooklyn and sold in both classic and vegan varieties via trucks and shops in New York and Los Angeles, as well as packaged pints at grocery stores. Pentagram’s Natasha Jen and team have created a new brand identity system for Van Leeuwen that position it as the ice cream of choice. Stripping off all the visual noise typically seen in ice cream branding, the new identity deploys minimal graphic elements—the logo and a decisive color palette—that reflects the purity of the ingredients, and colorful pints that stand out in stores and look great on social media. Since the introduction of the new packaging in the fall, retail sales have increased 50 percent.

 

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Packaging Spotlight: Häagen-Dazs

 

 

At our annual Investor Day at the New York Stock Exchange today, Häagen-Dazs made a big splash on “Experience Square” on Wall Street, debuting an entirely new brand experience.

The global refresh encompasses everything from packaging to advertising to the shop experience and reflects Häagen-Dazs’ status as a leader in super-premium ice cream and more broadly, an international lifestyle icon.

p1The setup in “Experience Square,” outside the New York Stock Exchange, for our annual Investor Day on July 12, 2017.

The Häagen-Dazs mission? Make every day extraordinary. So why a branding refresh, and why now?

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We talked about it with Jennifer Jorgensen, vice president and marketing director of Häagen-Dazs, based in the UK.

Jennifer talked about the brand’s need to stay relevant, especially for today’s millennial consumers who are looking for brands that share their values and that have a deep, relatable story.

“Globally, before we did this brand refresh, consumers universally would say ‘We love Häagen-Dazs, we love the product, but could you please change the packaging?’” says Jennifer. “Consumers wanted to stay with us because we are on trend … …with the simple, real ingredients and high indulgence. But it’s just the branding side of it that they felt didn’t represent them.”

Colorful, worldly, and fun, the Häagen-Dazs brand refresh includes updated packaging designed by more than a dozen up-and-coming artists.

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And the design process was wholly original.

Each international artist was asked to illustrate specific Häagen-Dazs recipes using their own abstract styles, descriptive phrases from the brand team, and the physical look and taste of the ice cream ingredients. It was a study in bringing a full flavor experience – the textures, colors and sensations of Mango Raspberry and Macadamia Nut Brittle, for example – to life.

Here’s a sampling of the beautiful new package designs from artists around the world:

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Häagen-Dazs artist showcase from GeneralMillsPR

Jennifer explained how important ‘Instagrammable’ external aesthetics are to many millennials, and how that has evolved in recent years. (In May, We highlighted an event the brand created in London, in May, that focused on creating an Instagram experience).

In addition, she says perceptions of modern luxury have shifted from material diamonds and glitter to the brand’s more attainable luxury of experience, authenticity and craftsmanship.

These trends translated to the new packaging designs. Jennifer talks about that, and how the team worked with artists to bring to life extraordinary moments with Häagen-Dazs.

I also talked to one of the artists, Bob Sanderson.

Using the process of making flavor experiences two dimensional with descriptive phrases, he built his most complex design, Chocolate Salted Caramel, from words like, “sticky splotches of gooey caramel waiting to be discovered,” and “a tease of enticing salt,” as well as “an all-consuming quicksand of fudgy ganache.”

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But he also broke down the physical qualities.

“We looked closely at caramel in many forms, how the shards came out, and for Mango Raspberry, how the juice and skin came out of mangoes,” Sanderson says.

For him, creating the visual flavor was like creating an entire ‘identity language’ which can be sliced and diced to suit different audiences.

Since its debut on the streets of Brooklyn, New York, decades ago, Häagen-Dazs has become a global icon for luxury ice cream. People in 90 countries consume 744 million scoops each year.

z2Häagen-Dazs popularized the super-premium ice cream category in the 1960s.

Check out this video, which illustrates the brand’s journey to global fame:

“We wouldn’t be successful without the history of the brand,” says Olivier Faujour, vice president and president of the General Mills dairy strategic brand unit, which includes the international Häagen-Dazs business. “Häagen-Dazs was created with the powerful vision that food should be simple, natural and made from high-quality ingredients. That brand equity has allowed us to innovate – and stay fresh and contemporary with marketing – while forever paying tribute to our roots.”

Product innovation is the other aspect driving the brand’s continued success outside North America.

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Dessert Spotlight: Taste buds, rejoice! Breyers® Ice Cream introduces Breyers® delights

 

 

ENGLEWOOD CLIFFS, N.J., July 12, 2017 /PRNewswire/ -- Dreams do come true…this summer, Breyers® is excited to introduce Breyers® delights, a new delicious range of low and reduced fat ice creams. With 260-330 calories and 20 grams of protein per pint, Breyers® delights are made with high quality ingredients, naturally sourced flavors, and all American dairy.

 

Breyers® delights come in four delicious flavors:

  • Vanilla Bean Breyers® delights – Smooth low-fat vanilla ice cream, made with real vanilla beans, and fresh cream. It's 260 calories per pint and a good source of protein.
  • Creamy Chocolate Breyers® delights – Rich, creamy low-fat chocolate ice cream made with real cocoa. It's the ultimate chocolate-lover's dream at 270 calories per pint.
  • Cookies & Cream Breyers® delights – Tasty cookies and cream reduced-fat ice cream, made with real cookies and fresh cream in every bite. A wondrous combination that's 330 calories per pint.
  • Mint Chip Breyers® delights – Cool, mint reduced-fat ice cream made with real peppermint extract and chocolatey chips. It's 310 calories per pint and perfect for a refreshing, delicious treat.

"We can't wait for everyone to try new Breyers® delights. With more than 150 years of experience making mouth-watering ice cream, we're always listening to our fans. We heard that calories and protein are top of mind, so we crafted Breyers® delights. We worked hard to deliver an ice cream that starts with high quality ingredients, tastes great, and is 260-330 calories per pint," said Peter Harbour, Marketing Director of Breyers®.

Breyers® delights are available in 1-pint (16-ounce) containers this summer at stores nationwide for a suggested retail price of $4.49 - $4.99. To learn more about Breyers®, visit Breyers.com.

 

About Breyers®
For over 150 years, people have enjoyed the great taste of Breyers® ice cream and frozen treats, available in more than 50 delicious varieties, including Breyers® Natural Vanilla, America's No. 1 vanilla ice cream, Mint Chocolate Chip, Natural Strawberry, and Breyers® Gelato Indulgences™. Breyers® is committed to high quality ingredients, starting with milk and cream from American cows not treated with artificial growth hormones, naturally sourced colors and flavors, and sustainably farmed fruit and vanilla.* Breyers® products are available in grocery stores nationwide for the suggested retail price of $3.99 - $5.99.

 

About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in more than 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Seventh Generation, Simple, St. Ives, Suave, Sir Kensington's, Talenti Gelato & Sorbetto, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2016.

 

The Unilever Sustainable Living Plan commits to:

  • Helping more than a billion people take action to improve their health and well-being by 2020.
  • Halving the environmental impact of our products by 2030.
  • Enhancing the livelihoods of millions of people by 2020.

The USLP creates value by driving growth and trust, eliminating costs and reducing risks. The company's sustainable living brands are growing 50% faster than the rest of the business and delivered more than 60% of the company's growth in 2016.

Unilever was ranked number one in its sector in the 2016 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2017 GlobeScan/SustainAbility annual survey for the seventh year running. Unilever has pledged to become carbon positive in its operations by 2030.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com

* Suppliers of other ingredients such as cookies, candies & sauces may not be able to make this claim. The FDA states that no significant difference has been shown between dairy derived from rBST-treated and non-rBST-treated cows. Most of our Breyers® products currently source natural colors and flavors and we are working on the remaining products. In Breyers BLASTS!®, our product, before the inclusion of any candies, cookies, sauces or fruit from other suppliers, will fully abide by this claim.

 

Related Links

http://www.breyers.com

 

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Industry News: Graeter’s Ice Cream Partners with Cincinnati Zoo for New Zoo-Inspired Flavor

 

 

Graeter’s Ice Cream Celebrates Summer with All New Limited Edition Chunky Chunky Hippo Ice Cream

CINCINNATI, OH (July 17, 2017)Graeter’s Ice Cream, a 147-year-old, family owned craft ice cream company, will reveal a new flavor called Chunky Chunky Hippo in support of the Cincinnati Zoo this Monday, July 17th. The hippo-inspired flavor will be available for ice cream fans in Graeter’s Cincinnati, Northern Kentucky, Dayton, Ohio and Oxford, Ohio scoop shops as well as at the Graeter’s location at the Cincinnati Zoo. This limited edition flavor, like all Graeter’s ice cream, will be produced in small batches. A portion of the proceeds from each purchase of the new flavor will benefit the zoo, with scoops being sold at local scoop shops and at the zoo, as well as pints at graeters.com, in limited quantity.

Graeter’s new Chunky Chunky Hippo was crafted specifically to celebrate the brand’s home city and one of Cincinnati’s favorite attractions for families, the Cincinnati Zoo. With a toffee ice cream base, salted roasted peanuts and milk chocolate caramel truffles, the new flavor should be a favorite for adults and peanut-loving children alike. This summertime has an extra sweet side, as it allows Graeter’s guests to enjoy a nostalgic, hometown ice cream while supporting a local organization.

“There are two things in life guaranteed to bring a smile to your face – ice cream and Fiona, the baby hippo,” said Chad Yelton, Cincinnati Zoo & Botanical Garden Vice President of Marketing and Communications. “Fiona continues to bring people together from all over the world in so many ways. We appreciate the support from Graeter’s and are excited to share this Fiona-inspired ice cream flavor with the community that has rallied around her for the past six months.”

“We’re excited to reveal an “extra” summer flavor this year,” shares Robert Graeter, Chief of Quality Assurance at Graeter’s Ice Cream. “In addition to the rollout of our Summer Bonus Flavors, Chunky Chunky Hippo is a true celebration of the season and has allowed us to support a fellow Cincinnati institution, the Cincinnati Zoo.”

Graeter’s Ice Cream plans to further take advantage of National Ice Cream Month in July with its continued grand unveiling of Summer Bonus Flavors in scoop shops and online for a limited time. Each flavor, revealed every other Monday, offers ice cream fans the allure of an innovative flavor made with the Graeter’s quality they expect. New bonus flavors will be announced on July 24, August 7 and August 21.

 

About Cincinnati Zoo & Botanical Garden
The world famous Cincinnati Zoo & Botanical Garden is committed to inspiring visitors to care about wildlife and wild places.  It has been rated the #1 attraction locally and one of the top zoos in the nation by Zagat Survey.  It has also received rave reviews from Child Magazine, Parents Magazine, USA Today and TripAdvisor.  Over 1.5 million people visit the Zoo’s award-winning exhibits, and more than 500 animal and 3000 plant species annually. The Zoo, an accredited member of the Association of  Zoos & Aquariums (AZA), is internationally known for its success in the protection and propagation of endangered animals and plants and engages in research and conservation projects worldwide. Known as the #GreenestZooInAmerica, the Zoo is doing its part to conserve natural resources that are critical to saving wildlife and its habitats and is committed to greening its daily operations and reducing its impact on the environment through the use of rain gardens, recycled building materials, solar panels and more. The Cincinnati Zoo is a 501(c)(3) nonprofit organization.

 

About Graeter’s
Graeter’s Ice Cream produces craft ice cream using the small batch, artisanal, French Pot process, dating back over a century. Graeter’s has won the hearts of ice cream enthusiasts across the country as well as the respect of the nation’s most influential foodies. Winner of the 2015 Munchie Award for best ice cream in the United States, and publicly recognized by celebrities, People Magazine and local magazines as the city’s “best ice cream”, the Cincinnati-based company remains family-owned and operated and continues to handcraft ice cream 2½ gallons at a time. Today, Graeter’s has more than 50 retail stores and ship over 300,000 pints annually for online mail order sales. Graeter’s can also be found in more than 6,000 grocery stores in 46 states. Visit www.graeters.com for more information.

 

https://www.facebook.com/Graeters
https://twitter.com/Graeters
https://instagram.com/Graeters
https://www.pinterest.com/Graeters

 

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Industry News: Graeter’s Ice Cream Reveals a Month of Surprises for Ice Cream Lovers and Loyal Consumers

 

 

Ice Cream Month A Sweet Celebration for Beloved Ice Cream Brand

CINCINNATI, OH (June 30, 2017) – Graeter’s Ice Cream, a 147-year-old, family owned craft ice cream company, will celebrate National Ice Cream Month this July with a calendar of events meant to surprise and delight Graeter’s fans nationwide. The company begins the summer ice cream season by celebrating its 147th birthday in a variety of delicious ways, including birthday scoops for just $1.47, surprise bonus flavors, and a new flavor to be unveiled to support the Cincinnati Zoo.

Graeter’s Ice Cream will take advantage of National Ice Cream Day on July 16 with a one-day promotion that invites consumers everywhere to celebrate the company’s 147th birthday, during which Graeter’s iconic single-dip ice cream cones will be sold for only $1.47. Graeter’s plans to further take advantage of National Ice Cream Month in July with its continued grand unveiling of Summer Bonus Flavors in scoop shops and online for a limited time. Each flavor, revealed every other Monday, offers ice cream fans the allure of an innovative flavor made with the Graeter’s quality they expect. New bonus flavors will be announced on June 26, July 10, July 24, August 7 and August 21.

Finally, the Graeter’s family, in support of its new relationship with the Cincinnati Zoo, has created a decadent and delicious flavor – available only at the Zoo, to benefit the Zoo. The new flavor will also be unveiled during this special month.

“Our 147th birthday on National Ice Cream Day is the perfect time to celebrate Graeter’s and the fans who have helped to make us such a mainstay in so many homes nationwide,” shares Chip Graeter, fourth-generation owner of Graeter’s Ice Cream. “We take an incredible amount of pride in creating the ideal ice cream experience, which we’ve been perfecting since Graeter’s first small batch of ice cream was churned in 1870.”

 

About Graeter’s

Graeter’s Ice Cream produces craft ice cream using the small batch, artisanal, French Pot process, dating back over a century. Graeter’s has won the hearts of ice cream enthusiasts across the country as well as the respect of the nation’s most influential foodies. Winner of the 2015 Munchie Award for best ice cream in the United States, and publicly recognized by celebrities, People Magazine and local magazines as the city’s “best ice cream”, the Cincinnati-based company remains family-owned and operated and continues to handcraft ice cream 2½ gallons at a time. Today, Graeter’s has more than 50 retail stores and ship over 300,000 pints annually for online mail order sales. Graeter’s can also be found in more than 6,000 grocery stores in 46 states. Visit www.graeters.com for more information.

 

https://www.facebook.com/Graeters
https://twitter.com/Graeters
https://instagram.com/Graeters
https://www.pinterest.com/Graeters

 

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Industry News: Graeter’s Ice Cream to Debut at Great American Ball Park May 1st

 

 

Cincinnati – (May 1st, 2017) Graeter’s Ice Cream will be sold at Great American Ball Park, starting May 1st, making Reds fans very happy. May 1st is when the Reds open a nine-game home stand vs. the Pirates, Giants and Yankees. Fans can find the iconic Cincinnati ice cream at a new stand on the third base concourse, near Gapper’s Alley.

 

Graeter’s Ice Cream will be served in cones and cups in these flavors:

• Black Raspberry Chocolate Chip
• Cookie Dough Chocolate Chip
• Cookies & Cream
• Dutch Milk Chocolate
• Mint Chocolate Chip
• Madagascar Vanilla Bean

“We are excited to offer Cincinnati’s favorite ice cream for fans watching Cincinnati’s favorite sports team,” said Chip Graeter, 4th generation owner of Graeter’s Ice Cream. “The Reds were the first professional baseball team in 1869 and Louis Graeter got into the ice cream business in 1870. Two iconic Cincinnati traditions together at last.”

 

ADDITIONAL INFORMATION:

To learn more about Graeter’s Ice Cream, visit www.graeters.com.

 

MEDIA CONTACT:

Sarah Walters, walters@rmdadvertising.com or 614.794.2008.

 

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