Upmarket noodle makers have it in the bag with the ultimate fashion accessory allowing you to eat on the go, the ultimate combination of style and sustenance
Upmarket instant noodle makers Kabuto Noodles have created the first ever handbag that has a special insulated compartment for their pots, so the wearer can eat their lunch wherever they go. The only noodle based product to be launched at London and New York Fashion Week, the handbag has been specifically designed for the style savvy foodie, to provide the perfect dining experience on the move, and also keeps it warm.
Research shows* that only one in five people take their full one hour lunch break. Kabuto therefore wanted to provide a solution by offering time-poor professionals a way to enjoy their lunch, even when running between meetings or flitting between tasks.
With a clever insulated compartment designed to keep the noodles hot, simply add hot water direct into the pot, pop on the lid and go. It doesn’t just stop there; the noodle bag even has a set of chopsticks and two further compartments, allowing owners to carry all their everyday essentials as well.
Crispin Busk, Kabuto Noodles Founder & CEO commented:
“Kabuto Noodles are the perfect snack for those with a busy lifestyle so we wanted to create something stylish and practical for people to carry with them everywhere they go. Who wouldn’t want to eat noodles from their handbag?! ”
Lara Lindsay, Designer & Maker of the Kabuto bag commented:
“It was important for us to create the ultimate accessory that not only tastes good but looks good too. Having put a lot of effort into the design of the bag we’re extremely pleased with the slick results, a bag with a functional interior and chic, stylish exterior. We’re hoping for the Kabuto bag to be a real talking point this season, with it’s contemporary design combining italian leather and canvas, it’s set to be a hit with fashionistas at this years London Fashion Week.”
*OnePoll study of 2,000 full-time workers in January 2013
Photography in NYC by Rick McCurry.
Photography in London by Paul Clarke.