México is a country full of fresh fruits and vegetables and we are starting to see more natural product launches as a result. Grupo La Norteñita is one of the largest producers of apples and apple derived products in Latin America. While Organic products are still a very niche market in México the number of new product launches in this category continues to grow. Health and obesity issues are driving this trend and with a strong agricultural industry there is a tremendous opportunity for local producers to make an impact.
Mansanisima is an all natural product made 100% from apples. There is no added sugar and the product is being market as 100 % natural. The ingredients on the bottle are listed as Apple and nothing else. The packaging design is very green and in our opinion a bit cluttered. A cleaner look might help the product differentiate itself on the shelves. Other products from Grupo La Norteñita include different sized presentations of Apple Juice, Fresh Apples and Dips.
Mansanisima juice is made by the following process:
Washing (of apples)
These products are USDA certified Organic.
Analysis and Impact:
Natural Fruit and Vegetable products capitalizing on the all natural trend will continue to grow in México. The industry is still very niche however there is a lot of opportunity for this category especially marketing products to children where obesity issues are the strongest. Smaller presentations and diversified product offerings will help companies like Grupo La Norteñita gain acceptance main stream.
Company: Grupo La Norteñita
Category: Juices, Fruit Juices
Spotted in: Superama: Guadalajara, México
Presentation: 350 ml
Price: $18.90 Mexican Pesos
Available in: Supermarkets
Claims: Organic, All Natural, 100% Natural, No Added Sugar