Hirzel Canning Company & Farms, a fourth-generation, family owned and operated company and producers of the Dei Fratelli brand, announces the addition of Dei Fratelli Truly™ Tomatoes to its extensive line of tomato products. The three new products are the only chopped tomatoes grown and packaged in the United States that are available in shelf stable cartons. Crafted for “home chefs,” these products offer a premium tomato product packaged in an environmentally responsible carton. Consumers can find Dei Fratelli Truly™ cartons on their grocers’ shelves beginning late summer, 2013.
The three product varieties include: Petite Cut Tomatoes, Finely Chopped Tomatoes with Onion, Carrot & Celery and Rustic Cut Tomatoes. All Dei Fratelli Truly™ Tomatoes products are packed in a delicate, light puree. Each carton weighs 26.46 ounces and can be easily substituted in recipes requiring a 28 ounce can of tomatoes. The three new products are an addition to the brand’s line of Truly™ Veggie! and Truly™ Tomato! Juices.
The eco-friendly packaging allows Hirzel Canning Co. & Farms to use a more delicate cooking process, thus preserving the fresh-tasting flavor that nature provides. The BPA-free carton provides an environmentally friendly and convenient package. The carton is comprised of seventy-five percent paperboard, which is 100% recyclable, and carries the certification from the Forest Stewardship Council® (FSC).
Dei Fratelli Truly™ Tomatoes are grown on local, family farms in the rich, fertile soil of the Lake Erie Basin. After a short journey from their growers’ fields, the tomatoes are carefully selected for the distinctive Truly™ Tomato products. Moreover, the tomatoes are preserved within a maximum of 10 hours after harvesting. This innovative concept and traceability is called, “Field to Carton.” The tomatoes are packed in a light puree providing a rich tomato flavor, and do not contain any artificial additives or preservatives.
“It’s about quality. When a product’s ingredients are so simple, they have to be quality and that has always been a focus for the Hirzel family. With local growers, we are able to monitor every aspect of the production from seed to shelf – ensuring that only the highest quality tomatoes make it into our products.” shared Stephen Hirzel, President of Hirzel Canning Company & Farms. “Each variety of our Dei Fratelli Truly™ Tomatoes offers “home chefs” a premium foundation for authentic soups, stews and sauces. We anticipate this new line of products generating renewed enthusiasm in the shelf-stable tomato category.”
About Dei Fratelli
Dei Fratelli Truly™ Tomatoes are manufactured by Hirzel Canning Company & Farms in Toledo, Ohio, a fourth-generation, family-owned and operated company founded in 1923. For 90 years, the Hirzel family has been packaging only the freshest vine-ripened tomatoes for their wide assortment of canned tomatoes, pasta and pizza sauces, salsas and juices showcased by their signature Dei Fratelli brand. To learn more about Dei Fratelli Truly Tomatoes, “Field to Carton” or the full line of tomato products, canned tomatoes, sauerkraut, recipes and more, visit DeiFratelli.com.