Tag Archives: budweiser

riseasone

Advertising Spotlight: Budweiser to run ‘emotional’ campaign for the ‘social’ World Cup

Budweiser has unveiled a comprehensive Fifa World Cup 2014 marketing campaign spanning advertising, digital and packaging, as part of a plan to fully exploit its status as an official sponsor.

The ‘Rise As One‘ drive will be spearheaded by a global ad campaign, which in the UK will run on TV and outdoor in the run-up to the summer tournament in Brazil.

Launching with online teasers next week (5 March) with a full launch on 24 March, the black and white creative will be themed around the uniting force of football.

Read Full Article @ MarketingMagazine

cranbrrrita

Product Spotlight: Budweiser Cran-Brrr-Rita Limited Edition Holiday Drink

 

Last April, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months, became the leading flavored malt beverage brand on the market, selling more than 500,000 barrels.  The successful launch of Lime-A-Rita was second only to Bud Light’s other 2012 innovation, Bud Light Platinum, which was the No. 1 top-selling new product in the alcohol category.

This winter, Bud Light Lime will introduce the latest addition to the popular Ritas family, Bud Light Lime Cran-Brrr-Rita, a limited-edition winter offering that combines the taste of a cranberry margarita with a splash of Bud Light Lime.

Cran-Brrr-Rita joins one of the biggest success stories in the beer industry: The Ritas. Straw-Ber-Rita, which debuted in March, is the largest share gainer in the beer industry this year, and Straw-Ber-Rita and Lime-A-Rita represent the No. 1 and No. 2 brands in the FMB category*. Combined the Ritas are larger than the category’s next eight brands*.

“Bud Light Lime Lime-A-Rita and Straw-Ber-Rita have been immensely popular among adult consumers, and we see a huge opportunity to experiment with the Ritas,” said Pat McGauley, vice president of Innovation, Anheuser-Busch. “Our upcoming winter offering, Bud Light Lime Cran-Brrr-Rita, highlights the Ritas ability to innovate year-round by combining a staple flavor of the holiday season, cranberry, with Bud Light Lime to create a refreshing, flavorful cocktail alternative.”

Cran-Brrr-Rita hits store shelves in November, and will be available in 12-pack, 8 oz. cans and 25 oz. cans.

For more information on Straw-Ber-Rita and Lime-a-Rita, visit www.BudLightLime.com or www.Facebook.com/BudLightLime.

 

 

Company: Anheuser-Busch
Brand:  Bud Light
Category: Alcohol Beverages
Origin: USA
Packaging: 8 fl oz
Alcohol Volume: 8%
Varieties: Cran-brrr-Rita, Lime-a-rita, Straw-ber-rita, Mang-o-rita
Price: $13.99 for 12 cans
Website: anheuser-busch.com

budlightmangoritamain

Product Spotlight: Budweiser Mang-O-Rita

 

Last April, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months, became the leading flavored malt beverage brand on the market, selling more than 500,000 barrels.  The successful launch of Lime-A-Rita was second only to Bud Light’s other 2012 innovation, Bud Light Platinum, which was the No. 1 top-selling new product in the alcohol category.

Anheuser Busch has now announced they will launch a much-anticipated new flavor: Bud Light Lime Mang-o-Rita, an 8%* alc/vol flavored malt beverage that blends the refreshment of Bud Light Lime with the taste of an authentic mango margarita.

“The response to Lime-A-Rita, especially among non-beer drinkers, was tremendous, and we knew we’d tapped into a winning insight we could build on,” said Rob McCarthy, vice president, Bud Light.”

Mang-o-Rita Straw-Ber-Rita and Lime-A-Rita are best enjoyed over ice and are the perfect addition to any outdoor occasion, especially as the weather heats up.  The new brand will be available in three pack sizes: 12-pack, 8 oz. cans; four-pack 16 oz. cans; and 24 oz. cans.

For more information on Straw-Ber-Rita and Lime-a-Rita, visit www.BudLightLime.com or www.Facebook.com/BudLightLime.

 

 

Company: Anheuser-Busch
Brand:  Bud Light
Category: Alcohol Beverages
Origin: USA
Packaging: 8 fl oz
Alcohol Volume: 8%
Varieties: Lime-a-rita, Straw-ber-rita, Mang-o-rita
Price: $13.99 for 12 cans
Website: anheuser-busch.com

 

budlightmangorita

budclamatopicante

Beer Spotlight: Budweiser & Clamato Chelada Picante with salt and lemon

 

 

 

Anheuser-Busch has launched Budweiser and Clamato Chelada Picante with salt & lime version. Retails in 25oz can, it is 5% ABV, it has 198 calories (per 12oz), 22.7g carbs (per 12oz).

This product was made by merging two incredible flavors:  A refreshing Budweiser with the intense flavor of jalapeno from Clamato Picante (spicy).  Drink it straight from the bottle or use your own ingredients to make it your own.

 

budweiserpicante

 

Company: Anheuser-Busch
Brand: Budweiser
Category:  Beer
Origin: USA
Packaging: 25oz can
Alcohol Volume: 5%
Website:  budweiser.com

 

buddycup

Budweiser Buddy Cups Help Making Friends on Facebook while Drinking Beer

Budweiser Brazil has introduced a whole new approach to friending people on Facebook. The beer brand is now testing special glasses, “The Buddy Cups,” which enable anyone to befriend a person by just clinking the cups together with him or her at a party. Thanks to a microchip that is embedded in the bottom of the glass, drinkers can make friends on Facebook instantly, when toasting.

To activate the technology and connect to their Facebook profiles, drinkers have to scan the special code of the chip via a smartphone app. When the Buddy Cups touch, their holders become friends on Facebook and a red light flashes on the cup. The video below explains how it works.

Full Article @ Popsop

budweiser

Budweiser Introducing Bowtie-Shaped Can on May 6

This spring Budweiser will introduce a striking and original new beer can – a bowtie-shaped aluminum can that mirrors Budweiser’s iconic bowtie logo.

Beer lovers can see for themselves the new bowtie-shaped can when it becomes available in a special 8-pack on store shelves nationwide beginning May 6.

 

“This can is incomparable, like nothing you’ve ever seen before,” said Pat McGauley, vice president of innovation for Anheuser-Busch. “The world’s most iconic beer brand deserves the world’s most unique and innovative can. I think we have it here.”

 

The proprietary can, in development since 2010, will be available only in the United States and in an 8-pack and will not replace the traditional Budweiser can.

 

To make the new can possible, Anheuser-Busch engineers needed to solve a number of technical challenges, and major equipment investments were required at Budweiser’s can-making facility in Newburgh, N.Y. Significant capital investments also were required to upgrade packaging lines at the Budweiser breweries in Los Angeles and Williamsburg, Va., the first breweries with capability to package this unique can innovation.

 

Newburgh,about 60 miles north of New York City and 90 miles south of Albany,is where proprietary equipment is located that shapes the can. Creating the can requires a 16-step process – 10 steps to form the bottom half of the can, with an additional six steps to form the top portion.

 

The Anheuser-Busch Global Innovation Group has been investigating potential can innovations for several years.

 

“We explored various shapes that would be distinguishable in the marketplace, but also viable from an engineering standpoint,” McGauley said.  “Aluminum can be stretched only about 10 percent without fracturing, which requires that the angles of the bowtie be very precise.”

 

An initial run of more than 10 million bowtie cans were produced in Newburgh through March 31 for the spring introduction. An additional 8 million cans are scheduled to be produced this month.

 

Due to the can’s slimmer middle and sleek design, it holds 11.3 ounces of beer and has about 137 calories, approximately 8.5 fewer calories than a traditional 12-ounce can of Budweiser.

 

“This can is certainly a conversation starter: eye-catching, easy-to-grip, trendy and – according to our research – very appealing to young adults,” McGauley said.  “It’s a beer can like no other.”

/Bowtie-Can-Low-Res3.jpg

Full Article @ Anheuser Busch

budweiser

Budweiser Sued For Watering Down Its Beer

Anheuser-Busch InBev NV (ABI), the world’s biggest brewer, was sued by consumers in three U.S. states for allegedly overstating the alcohol content in its Budweiser beer.

Feb. 27 (Bloomberg) — Jane King summarizes the top stories this morning on the Bloomberg Business Report. (Source: Bloomberg)

AB InBev’s St. Louis-based Anheuser-Busch Cos. routinely adds extra water to its finished products to produce malt beverages with significantly less alcohol content than displayed on its labels, violating state statutes on consumer protection, according to a complaint filed yesterday in federal court in Philadelphia. Similar lawsuits were filed in federal courts in New Jersey and San Francisco.

Continue Reading @ Bloomberg

blackcrown

Product Spotlight: Budweiser Black Crown Beer

The Black Crown was a yearlong project involving a challenge in which 12 “brewmasters” crafted six different beers and 25,000 customers sampled for their favorite pick. According to a company press release, the winning brew has “more body, color and hop character than the flagship lager” and has a 6% ABV compared to the 4.8% ABV of your standard Bud. The new amber lager features the same yeast used in Bud and comes from a strain used in 1876 by Adolphus Busch. While the beer will be available in stores nationwide on January 21, Budweiser Black Crown will make its grand entrance on February 3 during Super Bowl XLVII with a 30-second ad.

black-crown

pepsi

Pepsi, Budweiser Team Up Against Coca-Cola for Super Bowl

Looks like Pepsi is buddying up to Bud Light; according to Ad Age, giant food companies Anheuser-Busch InBev (of Budweiser) and PepsiCo are teaming up against Coca-Cola to market for the Super Bowl.

The partnership involves joint promotions, in-store marketing, and advertisements building up to the big game. Sample ads involve images with two bags of Doritos, two bottles of Pepsi and two bottles of Bud Light, the Super Bowl Logo, and the catchphrase “Super Bowl. Super Team. Super Party.”

Coca-Cola has yet to comment on this joining of forces, but this is the first time Bud Light and Pepsi will be marketed together.

“We’ve worked well together as official [NFL] sponsors,” said Paul Chibe, AB- InBev’s VP for U.S. marketing, told Ad Age. Of course, despite all this talk of “working well together,” Budweiser and Pepsi will still air separate commercials during the game. How very Gretchen Weiners of them.

According to Ad Age, this isn’t the first time the two companies have jumped in bed together. In 2009, the two companies reportedly signed a “joint-purchasing agreement” to save on travel, computers, and office supplies. We wonder if Coca-Cola will team up with PBR. That might just be the dream team, right there.

Full Article @ TDM

budweiserzipcod

Product Spotlight: Budweiser Zip Code Beer

Budweiser said Tuesday it will launch three limited-edition beers in the United States next month named for the zip codes of the places where they were developed, as its parent company Anheuser-Busch InBev SA seeks to boost sales of domestic beers.

The beers, named for zip codes in Los Angeles, St. Louis and Williamsburg, Virginia, are the winners of a project begun in the spring, when Budweiser asked for 12 recipes from its brewmasters. Of the 12, six were chosen to be brewed in small batches.

Those six were tasted by thousands of consumers at dozens of events over the summer, and the winners were chosen from their feedback.

The beers will be available in a 12-bottle sampler package.