Tag Archives: budweiser


Advertising Spotlight: Budweiser debuts video of Brooklyn blind taste test



Last month during NYC Restaurant Week, a production crew invited young adults 21-and-older a sneak peek at a new bar in Brooklyn, weeks before its official opening. On tap was a smooth, crisp golden lager, aged over beechwood, that has boasted the same recipe for 139 years – and only after guests sampled the beer did they find out they were drinking Budweiser. Yes, the King of Beers.

Their surprise was all caught on hidden cameras in a video titled “This Bud’s for Brooklyn,” unveiled today on YouTube



Upon tasting the beer, people described it as “light, crisp,” and “great on a 100-degree day.” And when they were told it was Budweiser, reactions ranged from an astonished, “Really?” and “Is that what that is?” and even “That’s awesome.”

Earlier this year, the brand aired a new television spot during Super Bowl XLIX titled, “Brewed the Hard Way,” which celebrated Budweiser as a macro beer enjoyed by many.

“We need to continue to make bold and proud statements affirming Budweiser’s quality and role in beer culture, said Brian Perkins, vice president, Budweiser. “‘This Bud’s for Brooklyn’ is an expansion of that stake in the ground. We’re proud to be America’s No. 1 full-flavored lager and believe the proof of our quality is in the taste. The social experiment in our new video showcases how Budweiser’s clean, fresh taste and crisp finish is meant to be enjoyed by all people – without any label-biases clouding taste buds.”

To see more videos from Budweiser, visit www.youtube.com/budweiser, and check out the brand on Facebook at www.facebook.com/Budweiser.












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Advertising Spotlight: Super Bowl First Look: Budweiser Releases Full “Lost Dog” Spot




Budweiser has released its much anticipated “Lost Dog” Super Bowl XLIX spot.


In the emotional spot, directed by Jake Scott, the Budweiser Clydesdales help the puppy learn the true meaning of friendship by reminding us that #BestBuds always have your back.


Some more fun facts about “Lost Dog”:

  • Eight puppies – seven females and one male – are featured in Budweiser’s “Lost Dog” spot, all of which were just 11-12 ½ weeks old at the time of filming.
  • Seven Budweiser Clydesdales underwent training for three months to fine-tune their skills for Budweiser’s “Lost Dog” ad.
  • Budweiser’s “Lost Dog” ad was shot at a ranch outside Santa Barbara, Calif., in early December.
  • In Budweiser’s “Lost Dog” ad, actor Don Jeanes reprises his role as Budweiser Clydesdale trainer for a third time. Don is originally from Houston and now lives in Los Angeles.
  • The song in the spot, “I’m Gonna Be (500 Miles)” is performed by Sleeping At Last.


Last year, Budweiser broke records with its Super Bowl spot, “Puppy Love,” which was a Top 10 branded content video and Top 10 video overall on YouTube.







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Ad Spotlight: Anheuser-Busch Super Bowl XLIX Ads to Spotlight Budweiser, Bud Light

Anheuser-Busch Super Bowl XLIX Ads to Spotlight Budweiser,

Bud Light Budweiser Clydesdales Here to Stay, Bud Light is ‘Up for Whatever’

ST. LOUIS (Jan. 7, 2015) – As the exclusive category advertiser for Super Bowl XLIX, Anheuser-Busch today announced it will feature three ads spotlighting two marquee brands during the NBC broadcast on Sunday, Feb. 1. Budweiser and Bud Light will represent Anheuser-Busch with new creative.

“The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn Socquet, vice president, U.S. marketing at Anheuser-Busch. “With our track record, we know consumers look forward to our iconic spots and what viewers see during the game is just the beginning of what they’ll experience from Anheuser-Busch in 2015.”

Anheuser-Busch’s flagship brand, Budweiser, will debut a 60-second ad that highlights the brewing credentials for America’s No. 1 full-flavored lager.

The second Budweiser ad, “Lost Dog,” will feature the world-famous Budweiser Clydesdales and their favorite companion. In the spot, the Budweiser Clydesdales will tell an emotional story and help a puppy who has lost his way learn the true meaning of friendship.

“The Budweiser Clydesdales have appeared in our Super Bowl ads for nearly three decades. They continue to serve as time-honored symbols of how we brew our beer: remarkable care and attention, sparing no expense, the highest quality and consistency,” said Brian Perkins, vice president, Budweiser. “This year, they will live up to their reputation and once again save the day in a heartwarming story about best buds never letting you down.”

The creative agency for both Budweiser spots is Anomaly.

As the “Perfect Beer for Whatever Happens,” Bud Light will bring the unexpected to Super Bowl XLIX. This year’s 60-second ad, “Coin,” features an everyday Bud Light fan who experiences an unforgettable night with ‘80s iconic old school fun simply by indicating he is “Up for Whatever.”

“We believe that our new Super Bowl commercial and the Bud Light House of Whatever will make Bud Light the most talked about experience at the Super Bowl,” said Alexander Lambrecht, vice president, Bud Light. “Bud Light will continue to create unexpected experiences for ‘The Perfect Beer’ campaign in 2015 and win with millennials through unforgettable, authentic experiences.”

BBDO is the agency producing the Bud Light spot. Mosaic is executing the Bud Light House of Whatever.

For more information on Anheuser-Busch’s Super Bowl XLIX ad campaign, visit newsroom.anheuser-busch.com/superbowl2015.

About Anheuser-Busch
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers. The company brews Budweiser and Bud Light, two of the world’s largest-selling beers. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit anheuser-busch.com.








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Budweiser introduces limited-edition wooden crates and classic labels for holiday season



New television spots bringing real friends together begin airing this week

As if you needed another reason to get together with friends this holiday season, Budweiser has upped the ante on Friendsgiving by introducing a limited-edition, handmade wooden crate with 18 Budweisers and two pilsner glasses inside, all featuring authentic classic labels from 1918, 1933 and 1976.


Only 10,000 of the wooden crates – handmade by Vintage Editions in North Carolina – will be available, hitting shelves across the country this week.

Budweiser, meanwhile, will do a full conversion of 1.6 million cases of 12-, 18- and 24-pack bottles to feature its classic labels, marking momentous occasions in the brand’s history:

  • 1918 – The last label before Prohibition
  • 1933 – The first label following the repeal of Prohibition
  • 1976 – The Budweiser brand’s 100th anniversary


Those lucky enough to find one of the 10,000 crates are encouraged to share images of their own holiday parties on social media, using the hashtag #HolidayBuds.


Also this week, a new Budweiser television spot, titled “Invitations,” will debut starring real people answering the question: “If you could grab a Bud with any of your friends this holiday season, who would it be…and why?”



Budweiser will then take two lucky people from the spots and make those reunions happen with friends they haven’t seen in years. The real-life hometown reunions will be filmed as a sequel to the initial commercial, for new spots airing in early December.



Friends of Budweiser are getting into the holiday spirit, as well. Kevin Harvick’s No. 4 Budweiser Chevrolet SS will feature a special paint scheme in the NASCAR Sprint Cup Series race on Sunday, November 9 at Phoenix International Raceway, replicating Budweiser’s classic holiday packaging.





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Advertising Spotlight: Budweiser to run ‘emotional’ campaign for the ‘social’ World Cup

Budweiser has unveiled a comprehensive Fifa World Cup 2014 marketing campaign spanning advertising, digital and packaging, as part of a plan to fully exploit its status as an official sponsor.

The ‘Rise As One‘ drive will be spearheaded by a global ad campaign, which in the UK will run on TV and outdoor in the run-up to the summer tournament in Brazil.

Launching with online teasers next week (5 March) with a full launch on 24 March, the black and white creative will be themed around the uniting force of football.

Read Full Article @ MarketingMagazine

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Product Spotlight: Budweiser Cran-Brrr-Rita Limited Edition Holiday Drink


Last April, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months, became the leading flavored malt beverage brand on the market, selling more than 500,000 barrels.  The successful launch of Lime-A-Rita was second only to Bud Light’s other 2012 innovation, Bud Light Platinum, which was the No. 1 top-selling new product in the alcohol category.

This winter, Bud Light Lime will introduce the latest addition to the popular Ritas family, Bud Light Lime Cran-Brrr-Rita, a limited-edition winter offering that combines the taste of a cranberry margarita with a splash of Bud Light Lime.

Cran-Brrr-Rita joins one of the biggest success stories in the beer industry: The Ritas. Straw-Ber-Rita, which debuted in March, is the largest share gainer in the beer industry this year, and Straw-Ber-Rita and Lime-A-Rita represent the No. 1 and No. 2 brands in the FMB category*. Combined the Ritas are larger than the category’s next eight brands*.

“Bud Light Lime Lime-A-Rita and Straw-Ber-Rita have been immensely popular among adult consumers, and we see a huge opportunity to experiment with the Ritas,” said Pat McGauley, vice president of Innovation, Anheuser-Busch. “Our upcoming winter offering, Bud Light Lime Cran-Brrr-Rita, highlights the Ritas ability to innovate year-round by combining a staple flavor of the holiday season, cranberry, with Bud Light Lime to create a refreshing, flavorful cocktail alternative.”

Cran-Brrr-Rita hits store shelves in November, and will be available in 12-pack, 8 oz. cans and 25 oz. cans.

For more information on Straw-Ber-Rita and Lime-a-Rita, visit www.BudLightLime.com or www.Facebook.com/BudLightLime.



Company: Anheuser-Busch
Brand:  Bud Light
Category: Alcohol Beverages
Origin: USA
Packaging: 8 fl oz
Alcohol Volume: 8%
Varieties: Cran-brrr-Rita, Lime-a-rita, Straw-ber-rita, Mang-o-rita
Price: $13.99 for 12 cans
Website: anheuser-busch.com

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Product Spotlight: Budweiser Mang-O-Rita


Last April, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months, became the leading flavored malt beverage brand on the market, selling more than 500,000 barrels.  The successful launch of Lime-A-Rita was second only to Bud Light’s other 2012 innovation, Bud Light Platinum, which was the No. 1 top-selling new product in the alcohol category.

Anheuser Busch has now announced they will launch a much-anticipated new flavor: Bud Light Lime Mang-o-Rita, an 8%* alc/vol flavored malt beverage that blends the refreshment of Bud Light Lime with the taste of an authentic mango margarita.

“The response to Lime-A-Rita, especially among non-beer drinkers, was tremendous, and we knew we’d tapped into a winning insight we could build on,” said Rob McCarthy, vice president, Bud Light.”

Mang-o-Rita Straw-Ber-Rita and Lime-A-Rita are best enjoyed over ice and are the perfect addition to any outdoor occasion, especially as the weather heats up.  The new brand will be available in three pack sizes: 12-pack, 8 oz. cans; four-pack 16 oz. cans; and 24 oz. cans.

For more information on Straw-Ber-Rita and Lime-a-Rita, visit www.BudLightLime.com or www.Facebook.com/BudLightLime.



Company: Anheuser-Busch
Brand:  Bud Light
Category: Alcohol Beverages
Origin: USA
Packaging: 8 fl oz
Alcohol Volume: 8%
Varieties: Lime-a-rita, Straw-ber-rita, Mang-o-rita
Price: $13.99 for 12 cans
Website: anheuser-busch.com



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Beer Spotlight: Budweiser & Clamato Chelada Picante with salt and lemon




Anheuser-Busch has launched Budweiser and Clamato Chelada Picante with salt & lime version. Retails in 25oz can, it is 5% ABV, it has 198 calories (per 12oz), 22.7g carbs (per 12oz).

This product was made by merging two incredible flavors:  A refreshing Budweiser with the intense flavor of jalapeno from Clamato Picante (spicy).  Drink it straight from the bottle or use your own ingredients to make it your own.




Company: Anheuser-Busch
Brand: Budweiser
Category:  Beer
Origin: USA
Packaging: 25oz can
Alcohol Volume: 5%
Website:  budweiser.com


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Budweiser Buddy Cups Help Making Friends on Facebook while Drinking Beer

Budweiser Brazil has introduced a whole new approach to friending people on Facebook. The beer brand is now testing special glasses, “The Buddy Cups,” which enable anyone to befriend a person by just clinking the cups together with him or her at a party. Thanks to a microchip that is embedded in the bottom of the glass, drinkers can make friends on Facebook instantly, when toasting.

To activate the technology and connect to their Facebook profiles, drinkers have to scan the special code of the chip via a smartphone app. When the Buddy Cups touch, their holders become friends on Facebook and a red light flashes on the cup. The video below explains how it works.

Full Article @ Popsop

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Budweiser Introducing Bowtie-Shaped Can on May 6

This spring Budweiser will introduce a striking and original new beer can – a bowtie-shaped aluminum can that mirrors Budweiser’s iconic bowtie logo.

Beer lovers can see for themselves the new bowtie-shaped can when it becomes available in a special 8-pack on store shelves nationwide beginning May 6.


“This can is incomparable, like nothing you’ve ever seen before,” said Pat McGauley, vice president of innovation for Anheuser-Busch. “The world’s most iconic beer brand deserves the world’s most unique and innovative can. I think we have it here.”


The proprietary can, in development since 2010, will be available only in the United States and in an 8-pack and will not replace the traditional Budweiser can.


To make the new can possible, Anheuser-Busch engineers needed to solve a number of technical challenges, and major equipment investments were required at Budweiser’s can-making facility in Newburgh, N.Y. Significant capital investments also were required to upgrade packaging lines at the Budweiser breweries in Los Angeles and Williamsburg, Va., the first breweries with capability to package this unique can innovation.


Newburgh,about 60 miles north of New York City and 90 miles south of Albany,is where proprietary equipment is located that shapes the can. Creating the can requires a 16-step process – 10 steps to form the bottom half of the can, with an additional six steps to form the top portion.


The Anheuser-Busch Global Innovation Group has been investigating potential can innovations for several years.


“We explored various shapes that would be distinguishable in the marketplace, but also viable from an engineering standpoint,” McGauley said.  “Aluminum can be stretched only about 10 percent without fracturing, which requires that the angles of the bowtie be very precise.”


An initial run of more than 10 million bowtie cans were produced in Newburgh through March 31 for the spring introduction. An additional 8 million cans are scheduled to be produced this month.


Due to the can’s slimmer middle and sleek design, it holds 11.3 ounces of beer and has about 137 calories, approximately 8.5 fewer calories than a traditional 12-ounce can of Budweiser.


“This can is certainly a conversation starter: eye-catching, easy-to-grip, trendy and – according to our research – very appealing to young adults,” McGauley said.  “It’s a beer can like no other.”


Full Article @ Anheuser Busch

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