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Packaging Spotlight: Budweiser Kicks Off The Holiday Season In Spirit With A New Holiday Look

 

Budweiser Continues to Lead the Way in Design and Innovation, Adding a Limited Edition Holiday Bottle to its Roster

NEW YORK, Nov. 22, 2016 /PRNewswire/ -- To celebrate the 140th holiday season of America's No.1 full-flavored lager, Budweiser is launching newly designed limited-edition holiday packaging, spreading holiday cheer nationwide. Debuting this month, the seasonally relevant packaging is designed to creatively reflect Budweiser's traditional festive holiday spirit.

Designed in partnership with Jones Knowles Ritchie New York, the all-red, tonal look is inspired by the brand's longstanding history of decorating its 12 US breweries for the holidays. The seasonal aluminum bottles highlight the brand's strongest equities, specifically the colors of red and white – which fit right in with the holiday season.

"At Budweiser, we have a long-standing tradition of decorating our local breweries across this country during the holidays," said Ricardo Marques, vice president from Budweiser. "This season, we want to extend the holiday cheer with our limited-edition bottles and toast to a bright new year!"

Budweiser continues to lead the way in design and packaging innovation, with the past year giving life to some of the brand's boldest and most unique offerings. Starting in 2015 with the launch of the brand's new visual identity, Budweiser rolled out redesigned cans and bottles to reflect the detail exemplary of brewing America's No. 1 full-flavored lager.

In 2016, Budweiser took cues from  culture to inspire new packaging looks, leading to its boldest patriotic packaging move ever with the launch of the America can followed by the Torch bottle just in time for the Rio 2016 Olympic and Paralympic Games.

Budweiser's America packaging run ends this month, making way for the next season of Budweiser traditions, including the debut of holiday packaging. The limited-edition festive bottle will be available through the holiday season.

For more information, check out Budweiser on Twitter, Instagram, Facebook and YouTube.

About Budweiser
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States' first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including "kraeusening" for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

 

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Advertising Spotlight: LIME-A-RITA Celebrates National Margarita Day with the Launch of New ‘Fiesta Ready’ Campaign

 

Lime-A-Rita Expands Family with Introduction of “Splash,”
A Refreshing and Lighter Tasting, Easy To Drink Margarita Option

 

 

NEW YORK (February 18, 2016) – Lime-A-Rita is gearing up for National Margarita Day on Monday, Feb. 22 with the launch of “Fiesta Ready,” the most significant advertising and marketing campaign since the Lime-A-Rita brand launched in 2012. “Fiesta Ready” focuses on celebrating “margarita moments” – those special moments when a margarita can change everyday occasions in truly unexpected ways.

The “Fiesta Ready” campaign will bring the party to consumers during moments they least expect it, but need it the most. From the end of a long workday, to a busy commute, to the middle seat of a packed flight, Lime-A-Rita is going all out to surprise and delight consumers in 2016. The first of five commercials – created by FCB Chicago – debuted during the GRAMMY’s telecast on Monday, Feb.15. In addition to TV, the brand will unveil billboards, train wraps, elevator TV, heated bus shelters and innovative media partnerships throughout the year.

On Monday, Feb 22, Lime-A-Rita will help New York City consumers celebrate National Margarita Day with a surprise event that will show-up unexpectedly at the end of the workday.

The excitement doesn’t end there for Lime-A-Rita. The brand is thrilled to introduce Lime-A-Rita Splash – a refreshing new take on the traditional margarita. Lime-A-Rita Splash will allow consumers to treat themselves and indulge in “margarita moments” more often. Splash provides consumers with a variety of choices and taste experiences for any occasion.

“When it launched in 2012, Lime-A-Rita shook up the Flavored Malt Beverage category, and has proven to be one of the most successful innovations within the beer industry, to-date,” said Mallika Monteiro, senior director of Lime-A-Rita. “With the introduction of Splash, Lime-A-Rita continues to reinvent the category as a convenient cocktail solution that helps our consumers extend the weekend, and treat themselves to a margarita whenever they choose.”

Lime-A-Rita Splash will launch with a disruptive 360 degree campaign inclusive of TV, out-of-home advertising and new partnerships. Splash will officially be in stores beginning on Monday, March 7, and will be available in six-pack, 12 oz. glass bottles. Splash is a 4% alc/vol flavored malt beverage that’s as easy to drink as it is delicious. The two inaugural flavors will be Lime-A-Rita Splash and Straw-Ber-Rita Splash.

But that’s not all the news from the Lime-A-Rita family. The year ahead will be full of exciting flavor launches including but not limited to Water-Melon-Rita, a new seasonal summer flavor plus a variety of additional flavors that will be introduced throughout the year catered to select markets.

For more information on Lime-A-Rita and Lime-A-Rita Splash, visit www.limearita.com or follow the conversation on social media with #MargaReady.

 

 

About Anheuser-Busch
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch's family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 17 local breweries, 21 distributorships and 23 agricultural and packaging facilities across the United States. The company committed to investing more than $1.5 billion in its U.S. brewing, agriculture, packaging and distributing operations by 2018. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically-capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.

 

 

 

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Industry News: Budweiser and Helen Mirren Put Drunk Driving on Notice for Super Bowl 50

 

 

BUDWEISER AND HELEN MIRREN PUT DRUNK DRIVING ON NOTICE in BOLD NEW SUPER BOWL CAMPAIGN

 

Beer Industry Leader Taps Award-Winning Actress to Start a Movement and Make People Take Personal Responsibility for Not Driving Drunk

NEW YORK (Feb. 2, 2016) – Budweiser is using the bright lights of advertising’s biggest stage—Super Bowl 50—to take on drunk driving in an unexpected, unorthodox and powerful way. To spark conversations about this vital issue on one of the biggest drinking occasions of the year, the brand has called upon actress Helen Mirren, with her mix of gravitas and charm, to demand that beer drinkers make a plan to get home safely. “Simply Put,” Budweiser’s new 60-second spot by Anomaly, stands apart from the typical drunk driving PSA by forcefully calling out drivers to #GiveADamn and protect their lives and the lives of others, in a tone that only Mirren can deliver.

 

Budweiser and Anheuser-Busch have a strong and proud history of promoting responsible drinking over the past 30 years, and the “Simply Put” movement goes far beyond just advertising. To encourage fans to find safe rides home on game night, Budweiser created StandWithBud.com, which provides people with the most convenient transportation options based on their locations, from taxis to car services (including discount codes where permissible). StandWithBud.com also invites people to take a pledge to #GiveADamn and not drive drunk on Super Bowl Sunday, then share their commitment on social media using Mirren’s brazen tone.

 

 

For each use of campaign hashtag #GiveADamn through 11:59 p.m. ET on Sunday night, Budweiser will spend an additional $1 on safe ride home programs (up to $1 million) in 2016. The hashtag also triggers an eye-catching Twitter emoji that will facilitate additional shares of the campaign message.

 

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“We can all agree that driving drunk is a very bad idea, yet people still do it. If we’re able to make one person think twice and not get behind the wheel, then this campaign has done its job,” said Brian Perkins, vice president, Budweiser. “We care about our consumers, and we wanted to address the issue differently than anyone ever has before, in an effort to start as many conversations as possible and get people to make a plan.”

 

During the game, Budweiser will debut an additional 30-second spot by Anomaly titled “Not Backing Down,” which will unapologetically celebrate all the things that make Budweiser America’s No. 1 full-flavored lager. The spot will show the Budweiser Clydesdales in a new light, highlighting their strength, power and size as symbols of the hard work and care that goes into brewing Budweiser. “Not Backing Down” is the 27th Super Bowl ad to feature the Budweiser Clydesdales.

 

Fans can watch the “Simply Put” creative on Budweiser’s YouTube page and follow the brand on Twitter, Instagram, and Facebook. For more on Anheuser-Busch’s involvement in Super Bowl 50, visit newsroom.anheuser-busch.com/superbowl2016.

 

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About Budweiser

Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States' first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same recipe and ingredients used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including "kraeusening" for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

 

Anheuser-Busch and Responsible Drinking

Over the past 30 years, Anheuser-Busch and its wholesaler partners have invested more than $1 billion in the U.S. to promote alcohol responsibility. This includes connecting with millions of fans each year through partnerships with major league sports, music festivals and other marquee events. Through Anheuser-Busch’s Safe-Ride Home programs, the company has provided more than 2.8 million rides from bars and restaurants since 1989. Also, in partnership with AAA, Budweiser’s “Tow to Go” program has removed more than 24,000 impaired drivers from the road over the past two decades.

 

Through its new Global Smart Drinking Goals, Anheuser-Busch has committed to investing a billion dollars in marketing campaigns globally to influence social norms and change behaviors to measurably decrease harmful alcohol use over the next 10 years. In addition, Anheuser-Busch’s new global initiative Tackle Impossible will create breakthrough solutions to reduce drunk driving accidents and champion designated driving.

 

 

 

 

 

 

 

 

 

 

 

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Industry News: Budweiser brings back popular limited-edition wooden crates for the holiday season

 

 

Make way for Macro-sized holiday cheer.

To celebrate the 139th holiday season of America’s No. 1 full-flavored lager, Budweiser is bringing back its limited-edition wooden crates. Available in select locations starting November 9, the crates include two pilsner glasses and 18 Budweiser bottles featuring the authentic, classic label from 1933 – the first label following the repeal of Prohibition.

The brand is releasing 60,000 crates this year (vs. 10,000 in 2014), each of which will be hand-made to mirror the original crates that were distributed by the Budweiser Clydesdales following the end of Prohibition.

Budweiser is also celebrating the holidays with a brand new television spot featuring the crates. Filmed at Anheuser-Busch’s St. Louis brewery, the spot will focus on the extra care brewmasters put into brewing Budweiser during the holidays and features the most Macro of all icons: the world-famous Budweiser Clydesdales. Watch for the spot in the coming weeks.

Those who get one of the 60,000 crates are encouraged to share images of their own Macro holiday celebrations on social media, using the hashtag #ThisBudsForYou.

 

 

 

 

 

 

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Advertising Spotlight: Budweiser Rocked the Harbor with Fireworks and Concerts on Liberty Island and Governors Island

 

 

WHAT: Sunday June 21, Budweiser took over the New York City harbor in triumphant style to kick off its first ever Monument Series. Budweiser brought fans free epic music experiences with burgers and beers on Liberty Island and Governor’s Island.

On Liberty Island, nine-time Grammy Award winner, Mary J. Blige, gave a profound performance to lucky sweepstakes winners. Mary broke it down with killer dance moves and wowed the crowd with her “No More Drama” performance.

Meanwhile at Governors Island, guests enjoyed an evening of Budweiser, burgers, music and giveways in an intimate setting, with breathtaking views of the Statue of Liberty and Manhattan. The night kicked off with tunes from Misterwives and Big Gigantic, followed by a last minute drawing for attendees to take a private ferry to Liberty Island to see Mary J. Blige. T-Pain brought the house down with a monumental performance graced by the presence of the adorable girls from The Black Bettys dancing and on background vocals. Guests were also able to experience a first of its kind 4D hologram of Mary J. Blige’s riveting performance projected over the Hudson River. From start to finish, the crowd could not stop dancing.

The night did not end there. As guests rode across the Hudson after the concert, they were surprised with a spectacular fireworks show over Lady Liberty with epic visuals.

The summer kick off event came to a close with an epic surprise fireworks show over Lady Liberty and as guests departed by ferry.

 

WHO: Mary J. Blige (Liberty Island) + Big Gigantic, T-Pain, Misterwives (Governors Island)

 

WHEN: Sunday, June 21st

 

WHERE: Liberty Island and Governor’s Island

 

About Budweiser
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser follows the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character. The brand celebrates great times and has used the phrase “Grab Some Buds” in advertising since 2010.

 

Contact: Budweiser –Rory Roth Honigfeld, rory.roth@pmkbnc.com

 

 

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Budweiser Celebrates America’s Greatest Treasures with National Park Foundation, Brings Partnership to Life with Patriotic Packaging

 

 
America’s Macro Beer Provides Macro Support to the National Park Foundation, Commissions 13th Witness to Unveil New Summer Packaging Featuring Statue of Liberty

ST. LOUIS (April 22, 2015) – Today, on Earth Day, Budweiser announced its continued support and commitment to the environment through a partnership with the National Park Foundation (NPF), the official charity of America’s national parks, for the Find Your Park movement. The multi-million dollar partnership raises awareness about national parks and the centennial milestone of the National Park Service in 2016. In celebration, Budweiser is rolling out limited-edition patriotic packaging featuring the iconic silhouette of Lady Liberty.

Budweiser commissioned famed city streetscape and mobile photographer 13th Witness to unveil this packaging with compelling visual content that captures Budweiser’s spirit for the summer.

“We want to encourage a new generation of beer drinkers to get out there and see what America is made of,” said Brian Perkins, vice president, Budweiser. “And where better than in America’s national parks? It’s fitting for Budweiser—a big, bold brand—to team up with a pioneering partner like NPF. We are looking to draw attention to these parks with our eye-catching packaging … as well as a pretty epic surprise concert this summer.”

Budweiser will bring monumental and surprising moments to the national parks through a summer music program that celebrates the brand’s pledge to safeguard these breathtaking landscapes and places of cultural and historical importance, and inspire generations of national parks enthusiasts. To kick off the partnership, Budweiser launched a day of service in various parks throughout New York City on April 21 to unite a sense of duty and responsibility for a new America – made better.

“Budweiser is an American brand with a steadfast commitment to our nation,” said Dan Wenk, interim president of the National Park Foundation. “With their generous, multi-faceted support of our Find Your Park movement, we will ensure that these special places are loved and protected well beyond the next 100 years.”

Budweiser’s new Statue of Liberty summer packaging highlights the partnership with NPF and marks its commitment to protect our country’s beloved historical, cultural, natural and urban parks. The Lady Liberty packs will be available in 8-, 12-, 16- and 25-ounce cans and in a 16-ounce aluminum bottle.

“America’s national parks are some of the most beautiful places on earth,” said Perkins. “We want to recognize that sense of scenery. That’s why we’ve brought one of the most iconic, inspiring visuals in the world to beer drinkers. That’s why we’ve commissioned an exciting Instagrammer to help unveil the partnership. And, most importantly, that’s why we’ve joined NPF to drive more young adults to see these sights for themselves.”

For more information about Budweiser’s partnership with NPF, new summer packaging and images, please visit http://newsroom.anheuser-busch.com/budweiser-npf. For more information on the Find Your Park movement, please visit FindYourPark.com

 

 

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Advertising Spotlight: This Bud’s for Burgers: Chef David Chang and Budweiser Set Out in Search of America’s Best Burger

 

 

King of Beers to Find First-Ever Budweiser Burgers Champion in New Competition and Esquire Network Series

 
ST. LOUIS (April 7, 2015) – With its smooth taste and clean, crisp finish, Budweiser has long been known as the King of Beers, but now America’s No. 1 full-flavored lager is setting out to find the tastiest partner: a king of burgers. Budweiser has announced a national competition—with the help of award-winning culinary pioneer, Chef David Chang—to find the Bud & Burgers Champion through a coast-to-coast tour to find the best burger.

The winner of the Bud & Burgers Championship will win $100,000 to support their culinary ambitions. In addition, the winner will be invited to compete in a new cooking competition series, working title “United States of Burgers,” which will premiere on the Esquire Network.

“Both burgers and beer are experiencing a renaissance of sorts.” said Chang, who is well-known for elevating classic dishes, and for his love of lagers. “I love that there’s nothing pretentious about the combination – it just works. A full-flavored lager brings out the taste of a savory burger.”

Beginning today on National Beer Day – the official celebration of the repeal of prohibition of beer – burger enthusiasts 21 and older can submit a video or photo on Budweiser.com/Burgers showing their burger and explaining why they should be the 2015 Bud & Burgers Champion. Participants will have a chance to be crowned champion, holding court as creator of the best burger paired with a Bud. The Bud & Burgers Champion will also compete as a finalist in the “United States of Burger” television series.

Semi-finalists will compete head-to-head at 10 nationwide Bud & Burgers Championships events hosted at some of the biggest festivals throughout the summer, including Stagecoach Music Festival, Free Press Summer Fest, Chicago Blues Festival and more. For a complete list of festivals and details on the contest, please visit Budweiser.com/eventfinder.

The competition will culminate at the finale event hosted by Budweiser and Chef Chang at the Budweiser Brewery in St. Louis on July 11, where the Bud & Burgers Champion will be crowned. Chang will join Budweiser’s brewmasters as a judge at the final event.

“We’re bringing Bud and burgers home,” said Brian Perkins, vice president, Budweiser. “The grand finale will take place just down the street from where the burger was widely introduced to America: the 1904 World’s Fair. I think it’s safe to assume those burgers were washed down with an ice-cold Budweiser.”

Beyond the Bud & Burgers Championships events, fans can follow along and show their support during the program at Budweiser.com/Burgers.

The centuries-long relationship between Budweiser and burgers is about enhancing, not competing with, the taste of food. With this program, which includes a new national TV commercial campaign, Budweiser is working to educate burger fans nationwide about exactly how the beer’s crisp finish and aroma-enhancing carbonation can make burgers taste even better.

“Just like accomplished chefs, my brewing team takes taste and craftsmanship seriously,” said Pete Kraemer, head brewmaster, Budweiser. “We’re continuing the hard work that goes into each batch of Bud since 1876. And we’re proud to help highlight the taste of Budweiser in a new way.”

Following the Bud & Burgers Championships, Budweiser will be featured in the new TV series, “United States of Burgers.” The six-episode series, which debuts on the Esquire Network this summer, will put foodies, aspiring chefs and the winner of the Bud & Burgers Championship in head-to-head battles in a made-for-TV search for the perfect burger to pair with Budweiser.

For more information and contest rules, please visit Budweiser.com/Burgers and the Anheuser-Busch Newsroom at newsroom.anheuser-busch.com/bud-and-burgers. Additional information can also be found on the Budweiser Facebook and Twitter (#BudandBurgers) pages.

 

 

About Budweiser

Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser follows the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character. The brand celebrates great times and has used the phrase “Grab Some Buds” in advertising since 2010.

 

 

 

 

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This Bud's For Burger Lovers: Chef David Chang Joins Budweiser To Celebrate Two American Staples

 

 

 

 

 

 

 

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Advertising Spotlight: Budweiser debuts video of Brooklyn blind taste test

 

 

Last month during NYC Restaurant Week, a production crew invited young adults 21-and-older a sneak peek at a new bar in Brooklyn, weeks before its official opening. On tap was a smooth, crisp golden lager, aged over beechwood, that has boasted the same recipe for 139 years – and only after guests sampled the beer did they find out they were drinking Budweiser. Yes, the King of Beers.

Their surprise was all caught on hidden cameras in a video titled “This Bud’s for Brooklyn,” unveiled today on YouTube

 

 

Upon tasting the beer, people described it as “light, crisp,” and “great on a 100-degree day.” And when they were told it was Budweiser, reactions ranged from an astonished, “Really?” and “Is that what that is?” and even “That’s awesome.”

Earlier this year, the brand aired a new television spot during Super Bowl XLIX titled, “Brewed the Hard Way,” which celebrated Budweiser as a macro beer enjoyed by many.

“We need to continue to make bold and proud statements affirming Budweiser’s quality and role in beer culture, said Brian Perkins, vice president, Budweiser. “‘This Bud’s for Brooklyn’ is an expansion of that stake in the ground. We’re proud to be America’s No. 1 full-flavored lager and believe the proof of our quality is in the taste. The social experiment in our new video showcases how Budweiser’s clean, fresh taste and crisp finish is meant to be enjoyed by all people – without any label-biases clouding taste buds.”

To see more videos from Budweiser, visit www.youtube.com/budweiser, and check out the brand on Facebook at www.facebook.com/Budweiser.

 

 

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Advertising Spotlight: Super Bowl First Look: Budweiser Releases Full “Lost Dog” Spot

 

 

 

Budweiser has released its much anticipated “Lost Dog” Super Bowl XLIX spot.

 

In the emotional spot, directed by Jake Scott, the Budweiser Clydesdales help the puppy learn the true meaning of friendship by reminding us that #BestBuds always have your back.

 

Some more fun facts about “Lost Dog”:

  • Eight puppies – seven females and one male – are featured in Budweiser’s “Lost Dog” spot, all of which were just 11-12 ½ weeks old at the time of filming.
  • Seven Budweiser Clydesdales underwent training for three months to fine-tune their skills for Budweiser’s “Lost Dog” ad.
  • Budweiser’s “Lost Dog” ad was shot at a ranch outside Santa Barbara, Calif., in early December.
  • In Budweiser’s “Lost Dog” ad, actor Don Jeanes reprises his role as Budweiser Clydesdale trainer for a third time. Don is originally from Houston and now lives in Los Angeles.
  • The song in the spot, “I’m Gonna Be (500 Miles)” is performed by Sleeping At Last.

 

Last year, Budweiser broke records with its Super Bowl spot, “Puppy Love,” which was a Top 10 branded content video and Top 10 video overall on YouTube.

 

 

 

 

 

 

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Ad Spotlight: Anheuser-Busch Super Bowl XLIX Ads to Spotlight Budweiser, Bud Light

 
Anheuser-Busch Super Bowl XLIX Ads to Spotlight Budweiser,

Bud Light Budweiser Clydesdales Here to Stay, Bud Light is ‘Up for Whatever’

ST. LOUIS (Jan. 7, 2015) – As the exclusive category advertiser for Super Bowl XLIX, Anheuser-Busch today announced it will feature three ads spotlighting two marquee brands during the NBC broadcast on Sunday, Feb. 1. Budweiser and Bud Light will represent Anheuser-Busch with new creative.

“The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn Socquet, vice president, U.S. marketing at Anheuser-Busch. “With our track record, we know consumers look forward to our iconic spots and what viewers see during the game is just the beginning of what they’ll experience from Anheuser-Busch in 2015.”

Anheuser-Busch’s flagship brand, Budweiser, will debut a 60-second ad that highlights the brewing credentials for America’s No. 1 full-flavored lager.

The second Budweiser ad, “Lost Dog,” will feature the world-famous Budweiser Clydesdales and their favorite companion. In the spot, the Budweiser Clydesdales will tell an emotional story and help a puppy who has lost his way learn the true meaning of friendship.

“The Budweiser Clydesdales have appeared in our Super Bowl ads for nearly three decades. They continue to serve as time-honored symbols of how we brew our beer: remarkable care and attention, sparing no expense, the highest quality and consistency,” said Brian Perkins, vice president, Budweiser. “This year, they will live up to their reputation and once again save the day in a heartwarming story about best buds never letting you down.”

The creative agency for both Budweiser spots is Anomaly.

As the “Perfect Beer for Whatever Happens,” Bud Light will bring the unexpected to Super Bowl XLIX. This year’s 60-second ad, “Coin,” features an everyday Bud Light fan who experiences an unforgettable night with ‘80s iconic old school fun simply by indicating he is “Up for Whatever.”

“We believe that our new Super Bowl commercial and the Bud Light House of Whatever will make Bud Light the most talked about experience at the Super Bowl,” said Alexander Lambrecht, vice president, Bud Light. “Bud Light will continue to create unexpected experiences for ‘The Perfect Beer’ campaign in 2015 and win with millennials through unforgettable, authentic experiences.”

BBDO is the agency producing the Bud Light spot. Mosaic is executing the Bud Light House of Whatever.

For more information on Anheuser-Busch’s Super Bowl XLIX ad campaign, visit newsroom.anheuser-busch.com/superbowl2015.

About Anheuser-Busch
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers. The company brews Budweiser and Bud Light, two of the world’s largest-selling beers. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit anheuser-busch.com.

 

 

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