Supersizing Makes Consumers Feel More Important, Says Study
What’s the real reason consumers like their meals supersized? They boost a person’s sense of importance, according to a new study.
The report by David Dubois, Derek Rucker and Adam Galinsky, which appears in the most recent issue of the Journal of Consumer Research, suggests that people may associate larger foods with status, providing an alternate explanation for why Big Macs are so popular.
Full article @ Huffington Post