Cold Brew Coffee has become very trendy lately. It was only a matter of time before Starbucks tossed their hat in the ring. It would appear the time has come although it may be for a limited time only and offered to a limited geographic area.
A recent article from the Daily Mail talks about this limited roll out taking place in the Boston area. Depending on how the launch goes I could see this becoming a staple product in all Starbucks locations, especially during the summer months when Cold Brew is more popular.
For more information on Cold Brew coffee check out our Cold Brew Coffee Trend Report.