Soft Drink Spotlight: RC Neo – The New Cola Experience
The global cola market is changing. Consumers are increasingly moving away from beverages with excessive sugar and calories, as well as artificial sweeteners, yet they do not want to compromise the cola taste they know and love. There is a strong demand for a new cola product that gives consumers the best of both worlds. After three years in the making, RC Cola International has developed a solution: RC Cola Neo.
RC Cola Neo is made with natural flavors, natural sweeteners and natural caffeine. Using a mix of stevia and natural cane sugar, RC Cola Neo provides uncompromised cola taste with only half the calories of a regular cola.
RC Cola Neo was introduced at ANUGA 2013 in Cologne, Germany to rave reviews, and was featured as a headline article for BeverageDaily.com, "Royal Crown launches 'world's best' stevia-sweetened cola with 50% less sugar".The launch has also been picked up by other news media outlets including Food & Drink Business Europe, Packaging Europe, and FoodBev.com.
Company: Cott Beverages
Slogan: The New Cola Experience
Category: Soft Drinks
Packaging: 16oz Bottle
Claims: All Natural Flavors, 50% less calories, Sweetened with Stevia