The TrendMonitor research team has put together their first report covering the Radler Beer Trend. In the report we take a deep dive into the history of the trend and look at over 60 innovative product examples to understand impact and opportunities of this trend.
The full report available for purchase contains:
- Global Summary of the growth of the Radler Beer Trend
- Key Market Summary
- Trends Analysis including Flavors, Claims, Packaging, Pricing, Advertising and Social Media
- 60 Detailed Examples of Innovative Radler Products from around the World
- Opportunities Analysis for Breweries and Beverage Manufacturers
- Regional Opportunities Analysis for North America, Asia, Latin America and Europe
An Introduction To The Report
A Radler beer is a mix of lemonade (carbonated) with beer that is on average a 50/50 mix of each. This beverage is considered highly refreshing, has much less calories than regular beers and offers a wider range of flavors. While the Radler trend is over 90 years old originating in the mountains of Bavaria it is still a relatively unknown product outside of Europe. Part of a much larger global trend highlighted by an increased emphasis on health, Radler style beers have all of the ingredients to make it a household name over the next 3 years.
Regular beer sales worldwide are falling while flavored beers and low alcohol beer mixes are on the rise. Health conscious consumers are looking for better options and we investigate exactly why Radler style beers offer the perfect alternative. Massive opportunities exist to launch Radler style beers in North America, Latin America, Asia and Europe and in this report you will find all of the details you need to not only understand the trend but to also create your own Radler.
TrendMonitor is a Global Leader in understanding the trends most affecting the Food and Beverage industry. The Radler Beer report is the first of its kind in terms of the information it contains and the opportunity it represents for our clients.
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