Product Spotlight: Budweiser Mang-O-Rita

November 5, 2013 13 Comments »
Product Spotlight: Budweiser Mang-O-Rita

 

Last April, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months, became the leading flavored malt beverage brand on the market, selling more than 500,000 barrels.  The successful launch of Lime-A-Rita was second only to Bud Light’s other 2012 innovation, Bud Light Platinum, which was the No. 1 top-selling new product in the alcohol category.

Anheuser Busch has now announced they will launch a much-anticipated new flavor: Bud Light Lime Mang-o-Rita, an 8%* alc/vol flavored malt beverage that blends the refreshment of Bud Light Lime with the taste of an authentic mango margarita.

“The response to Lime-A-Rita, especially among non-beer drinkers, was tremendous, and we knew we’d tapped into a winning insight we could build on,” said Rob McCarthy, vice president, Bud Light.”

Mang-o-Rita Straw-Ber-Rita and Lime-A-Rita are best enjoyed over ice and are the perfect addition to any outdoor occasion, especially as the weather heats up.  The new brand will be available in three pack sizes: 12-pack, 8 oz. cans; four-pack 16 oz. cans; and 24 oz. cans.

For more information on Straw-Ber-Rita and Lime-a-Rita, visit www.BudLightLime.com or www.Facebook.com/BudLightLime.

 

 

Company: Anheuser-Busch
Brand:  Bud Light
Category: Alcohol Beverages
Origin: USA
Packaging: 8 fl oz
Alcohol Volume: 8%
Varieties: Lime-a-rita, Straw-ber-rita, Mang-o-rita
Price: $13.99 for 12 cans
Website: anheuser-busch.com

 

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Rating: 8.8/10 (28 votes cast)

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  1. Juana W

    These are gross. A waste of my hard earned funds. Usually a fan of most ab products but this one missed the mark. Keep the cranberry ones around not just seasonal. Year round. Loved them and introduced them to my extended inlaws and family thanksgiving and they were a hit!

    Reply
  2. stephanie.p

    I was wondering when the mango ritas would come in our area of clarksville tn. Ive heard good things about them and im dying to try them o and the razoritas as well

    Reply
  3. Bill

    The Raz and Cran Ber Rita’s are fantastic. All my friends love them . There just the right size. Let’s see them year round.

    Reply
  4. Simone

    They have them at the stores here in Bergen county nj. Going by your reviews , I’m definitely going to give the mangorita a try. I’m not a beer drinker, but would love to find a great tasting light alcoholic beverage that won’t have me completely bombed. So we’ll see how it goes!

    Reply

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