Product Lauch: Hershey’s Spreads
HERSHEY, Pa., Jan. 15, 2014 /PRNewswire/ — Today The Hershey Company (NYSE: HSY) announced it is launching Hershey’s™ Spreads, a new line of chocolate spreads. Inspired by Hershey’s® pure chocolate flavor, the creamy, rich spreads will be available in three varieties: Chocolate, Chocolate with Almond and Chocolate with Hazelnut.
Dating back to 1894, The Hershey Company has a legacy of creating chocolate experiences, from the iconic Hershey’s® Milk Chocolate Bar to Hershey’s® Syrup and Hershey’s® Cocoa. Hershey’s Spreads will continue this legacy with the introduction of chocolate spreads that can turn any food into a unique chocolate snacking experience. Hershey’s Spreads deliver genuine Hershey’s® chocolate flavor to any food, anytime, anywhere.
“The average American snacks more than two times a day and what better way to transform everyday snacks into delicious treats, than with the genuine chocolate flavor that only Hershey can deliver,” said Anna Lingeris, spokesperson, The Hershey Company. “We have been delivering genuine chocolate experiences in a variety of forms for 120 years and our legacy as the leader in chocolate continues with Hershey’s Spreads.”
Hershey’s Spreads will make everything delicious through seemingly endless pairing possibilities. Whether pairing with traditional selections such as graham crackers, strawberries or bananas, or more adventurous pairings like celery, pineapple or pickles, Hershey’s Spreads is the ultimate snack enhancer.
Hershey’s Spreads are now available nationwide at food, mass, drug and convenience stores and will be offered in 13oz jars that retail for $3.79. The new product will be supported by a robust integrated marketing campaign that began in the fourth quarter of 2013 and will continue through 2014.
For more information, including pairing ideas and recipes, please visit http://www.hersheys.com/Spreads. and join the conversation using #SpreadPossibilities.