Due to an increased competition in the beverage market of the “ice tea” type, we were to redefine the concept and prepare the visual concept of flavoured beverages based on tea, both light and refreshing.
“The brand was to offer not only the drink, refreshment and original flavour, but also a style which could become part of a lifestyle. Globalbev® wanted to create a more differentiated product offering in a sea of “ice tea” products. After an intensive analysis of the beverage market, a number of concepts and ideas, we prepared a complete branding strategy.”
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