New Functional Brews Set To Roll Out For Bean & Body Coffee

May 1, 2012 No Comments » Add Consumer Insight
New Functional Brews Set To Roll Out For Bean & Body Coffee

Good just got better with the introduction of three new flavors from Bean & Body Coffee, an ultra-premium RTD functional coffee blend. The flavors joining the current line-up are Vegan, Horchata and Coconut.

“We are really excited about the new flavors and what they will bring to the category,” said Erin Kelly, VP of marketing for BYB Brands. “It was important for us to extend our current functional coffee line by offering both a decaffeinated and non-dairy option to drive new consumers into the market and grow the overall category.”

Bean & Body Coffee is packed with powerful antioxidants (ORAC certified) to boost the immune system and protect from free radicals. The brews are crafted with superfoods, teas and herbs that provide natural energy, which turns a daily ritual into a healthy habit.

What to expect from the new flavors?

• Vegan, a delectable non-dairy alternative filled with antioxidants to soothe and reenergize.

• Horchata, a decaffeinated blend of antioxidants and cinnamon that provide a natural energy boost.

• Coconut, a refreshing, hydrating brew blended with maqui berry extract and coconut water to help you stay energized and hydrated.

Offered in an 8-oz. can, each flavor is 100 calories or less and all seven flavors are all-natural, gluten free and Kosher certified. With two times the antioxidant level of green tea, Bean & Body Coffee is “Healthy. Conscious. Coffee.”

Full Article @ TSR