Functional drinks have really started to take off in the last few years, experiencing a strong 15-20 per cent growth per annum, at least double that of the regular Mexican beverage market.
As a result an increasing number of traditional beverage manufacturers have diversified to meet the consumer demand of this fast growing category. Unsurprisingly, there have also been a lot of new start ups looking to cash in on the trend, one such company is Mexican, ‘Naturalia’.
It contains nothing but 100% Natural ingredients as the name suggests, and the specific health benefits depend on which flavor you choose.
- lemon and lime: increased energy and attention
- orange and carrot: strengthens the immune system,
- orange and grapefruit: suppresses the appetite and prevents fat build up.
- passionfruit: natural aphrodisiac
The packaging has a uniquely triangular form that is both aesthetically and ergonomically pleasing. The largely transparent package also allows the consumer to try the product with their eyes, before they buy.
Presentation: 500ml bottle.
Price: ≈ $15 MXN.
Stockists: 7/11, Nutrisa, Palacio de Hierro.
Claims: Harmony & Wellbeing.
For their full list of products and stockists, see their website.
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