Miller64 Gets a Branding and Package Design Overhaul
MGD 64 was launched nationally by the MillerCoors company back in 2008, boasting a 64-calorie beer with a meager 2.8% alcohol volume and 2.4 grams of carbs per 12 ounces. Now in 2012, the MillerCoors has enlisted Chicago-based design firm Soulsight to rehash the brand, and the result is the new Miller64 logo and package design.
The new look spans bottles, cans, and the different packages that hold each. Branding changes include a bold new logo attached to smoky silver and red labels.
Soulsight‘s brief on the project notes that the design firm attempted to design a “handsome new identity, branding and package” that “demonstrates how Miller64 complements a balanced lifestyle for legal-drinking-age consumers who are committed to making good choices with their daily responsibilities and in their social lives.”
Miller64, and its new look, is available at bars, restaurants and grocery stores nationally.