Attending a friend’s hen party in a restaurant a decade ago, I found myself accosted by a well-known socialite. ‘You’re drinking white wine?’ she asked, scandalised. ‘But it has no health benefits whatsoever! You should have red wine — it’s full of antioxidants.’
The idea that you could drink wine for pleasure rather than for its nutritional value was clearly something that hadn’t occurred to her.
At the time, I found her attitude hilarious. Now it’s ubiquitous.
An increasing number of diet-obsessed women are evaluating everything they eat based on the ‘goodness’ that a specific food contains. It’s been labelled ‘nutritionism’ — instead of simply eating foods because we like them, we construct meals based around the nutrients that we hope to get out of them.
Video Insights
Consumer Insights Add Consumer Insight