Industry News: That’s it.® Fruit Bars Join Astronauts on International Space Station

December 16, 2015
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Industry News: That’s it.® Fruit Bars Join Astronauts on International Space Station


That’s it. bars cleared to board a cargo mission to the ISS after review and approval from NASA’s food lab


LOS ANGELES December 15, 2015 -- As astronauts board the International Space Station today, they’ll bring a fruit bar from Earth – That’s it. fruit bars. After being tested at NASA’s food lab, That’s it. bars were cleared for launch on a cargo mission to the ISS, making them truly “out of this world.”


That’s it. only uses two ingredients – both of which are pure fruit – has an 18-month, lab-verified shelf life, and is resistant to temperature changes. Aboard the station are two flavors, Apple + Apricot and Apple + Banana, providing a convenient way for astronauts to intake daily servings of real fruit.


According to NASA officials, astronauts get a certain amount of discretionary cargo allocated for their flight, where they can include non-standard food items. NASA food lab scientists then perform a routine check to see if any preservation steps need to be taken or if the food is suitable for zero-g flight.


After being cleared, That’s it. bars were launched into space accompanied by over 7,000 pounds of cargo, research equipment and other crew supplies.


“It’s exhilarating to think our product will actually be in orbit, providing a daily serving of fruit to an astronaut” said That’s it. founder Dr. Lior Lewensztain. “This is a tremendous application of our vision to improve the quality of life worldwide by making fruit and its benefits accessible everywhere – now even in space.”


That’s it. bars are gluten-free, vegan and kosher. With two servings of fruit in every bar, they are also GMO-free, made without any additives, preservatives, concentrates, purees, juices, added sugars, corn syrup, artificial coloring or flavoring – just pure fruit. That’s it. Consumers can try the same flavors that are now in orbit at or visiting select retailers nationwide.


About That's it.®

That's it Nutrition was founded to make fruit and its benefits accessible to people everywhere through education, focused research, sustainability, and ethical practices.  Our journey starts with That's it.® fruit bars, a product that focuses solely on fruit and delivers unprecedented taste, texture and purity of ingredients listed on the product label. That’s it. fruit bars are available online and at national food retailers nationwide. To find That’s it. near you visit more information, visit Follow That's it.® on Twitter @thatsitfruit, on Facebook at and on Instagram at thatsitfruit. Next stop, SPACE!




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