Granny knows best: 60-year-old Olay named world’s top beauty company as consumers stay loyal to ‘legacy brands’

April 26, 2012 No Comments »
Granny knows best: 60-year-old Olay named world’s top beauty company as consumers stay loyal to ‘legacy brands’

Olay has been named the best-loved beauty brand in the world.

The sixty-year-old company beat the likes of Avon, Nivea and L’Oreal, and hundreds of newer, trendier products, to the top spot.

The report highlights the astonishing staying power of ‘legacy brands’.

Full article @ The Daily Mail