Goya Foods has launched Goya® Fiesta™ Baked Beans, a new line of baked beans in original, jalapeño, vegetarian, and chipotle flavors.
Goya is the No. 1 brand in Latin foods, according to Nielsen Strategic Planner. The company offers 2,200 unique products purchased by consumers of all ethnicities worldwide.
“We developed Goya Fiesta Baked Beans because nobody knows beans better than Goya and there is a market for Latin-infused flavors,” says Joseph Perez, SVP of Goya Foods. “According to studies, we found that over half of American households consume baked beans, including African Americans, general market and Hispanics. Our products have generated a mass appeal among all nationalities that are looking for authentic, high-quality and affordable products.”
For the original flavor, Goya’s navy beans are mixed with savory pork, onions, mustard and spices, then baked with sweet molasses and brown sugar.