Four Loko Debuts Three New Flavors

April 17, 2012 No Comments » Add Consumer Insight
Four Loko Debuts Three New Flavors

Chicago-based Phusion Projects LCC has announced the arrival of its latest Four Loko XXX Limited Edition flavor—Strawberry Lemonade—and two new Four Loko flavors, Coco Loko and Peach. The three products will begin appearing on store shelves later this month.Four Loko new flavors inside, strawberry lemonade

Strawberry Lemonade replaces the current Four Loko XXX Limited Edition flavor, Blueberry Lemonade. Four Loko’s XXX Limited Edition series was created to meet consumer demand for new products by providing a single new flavor every few months.

Coco Loko, a coconut-flavored variety, and Peach are the two hottest flavors in the spirits world and Phusion will be adding them to the progressive adult beverage category as part of the of the Four Loko product line just in time for summer. Blue Raspberry and Orange Four Loko will be retired from the product line, as will Blueberry Lemonade.

“We are continually improving our product line and the flavor profiles that we give to consumers,” said Chris Hunter, one of the co-founders of Phusion Projects. “Fans of Four Loko continue to have a variety of choices for how to enjoy our products. These three new flavors have all been specifically requested by our fans and are just the  latest in a variety of innovative product introductions coming from Phusion Projects.”

As with all Phusion Projects products, the new flavors are flavored malt beverages that do not contain caffeine or other stimulants. These three products are 12 percent ABV and come in 23.5-oz. cans.

Full Article @ TSR