Earth Day study: Most shoppers won’t pay more for green packaging
It's gotten a lot harder to be "green." RetailMeNot.com, an online coupon site, revealed in an Earth Day-inspired edition of the Shoppers Trend Report that while 46 percent of respondents are more inclined to buy a product if it is eco-friendly, the majority of respondents (59 percent) are unwilling to pay more money for that eco-friendly product or service. This Shoppers Trend Report includes data from a survey jointly conducted with Ipsos Public Affairs.
Full article @ Packaging Digest